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| Source: JR East via PRN Asia. JR East Group offers Plant Based Sweets Series. CAMPENELLA BROWN cookies are on the grey dish while Boule de Rouge cookies are in the glass bowl. |
The East Japan Railway Company (JR East) Group, which operates the Shinkansen and other trains over a network of railways that cover half the main island of Japan, has launched the Plant Based Sweets Series to share delicious, high-quality food from Japan with people around the world.
Plant Based Sweets are Tokyo confectioneries made entirely from plant materials. They contain no ingredients from animals, including sugar refined from animal bones, honey, or alcohol.
The Plant Based logo is included on selected products by JR East Group. The logo's image of plants enveloped by two leaves conveys the idea of "plant-based only ingredients" while the words JAPAN QUALITY are assurance that the item was produced in Japan and is of the highest quality.
The Plant Based Sweets Series launches with products developed by three well-known Tokyo confectionery makers:
TOKYO CAMPANELLA BROWN
I'll Company's Tokyo Campanella Brown sandwiches milk-free chocolate between three crunchy butter-free French biscuits. The dough is made from whole wheat flour and 100% pure sudakito sugar from sugar cane on the Amami Islands.
Price: ¥1,200 for eight pieces (tax included)
Almond Caramel Sandwiches (Tokyo Banana World)
Price: ¥1,296 for eight pieces (tax included)
From the savoury caramel filled with roasted almonds to the almond-scented cookie dough coating, Tokyo Banana's Almond Caramel Sandwiches are full of almonds, topped off with a hint of banana. The cookies are made by GRAPESTONE Company.
Las Olas Series
Manufactured by Gâteaux de Voyage Company, the Las Olas Series consists of six different products including Boule de Rouge cookies. Boule de Rouge cookies are coated with raspberry powder, filling each bite with a blend of sour raspberry and cookie sweetness.
Price: ¥1,296 for 12 pieces (tax included)
*Price depends on the flavour
JR East separately announced that it will open a JAPAN RAIL cafe at Tokyo Station on March 5, 2020. This is designed to be a site where visitors from overseas can interact with one another and gather seasonal travel information on Japan.
The cafe will provide inbound tourists with up-to-date seasonal information which cannot be obtained from guidebooks or online, as well as travel support as a one-stop service while acting as a hub where travellers can exchange information about their trips in Japan.
JR East will establish a tourism information and travel consultation counter at JAPAN RAIL CAFE to propose specific travel plans in Japan in conjunction with tourism promotion campaigns underway in various parts of the country. Visitors can exchange their vouchers for the Japan Rail Pass and other specially-planned tickets for visitors from overseas as well as selling JR tickets and Welcome Suica* cards for inbound tourists.
The menu will include seasonal Japanese food and drinks, ekiben box lunches, and special food products made exclusively for the cafe under the supervision of Japanese tea producer-dealer Senchado Tokyo. Moreover, the cafe will advise visitors on how to enjoy Japanese tea during each meal.
Virtual travel in Japan will be available via a 140" screen. Visitors can also make use of digital signage at the Wall SHOP to search for travel information. Videos from japan-guide.com will be shown as well.
Details:
The snacks can be obtained at:
- In front of Tokyo Station's Tohoku, Joetsu, and Hokuriku Shinkansen South Transfer gates
- Nomono Tokyo Store, located outside the B1 ticket gate of the B1 Marunouchi Underground Central Gate at Tokyo Station
Other shops in Tokyo Station are scheduled to carry Plant Based Sweets.
*Suica comes with stored value that can be used on Tokyo’s public transport: Tokyo’s JR East Trains, subways and buses, as well as to pay for purchases on trains, vending machines and at participating stores.
