 |
| Source: Oomph! Lee. |
Singapore-based manpower matchmaking agency Oomph! has launched an online brand ambassador platform and service, ENGAGE. The platform aims to enhance online experiences by bringing the human touch found in brick-and-mortar stores online.
Through ENGAGE, Oomph! promises to provide dedicated and trained online brand ambassadors, helping traditional businesses pivot away from offline sales channels. These brand ambassadors can be engaged through a chat box, which offers the option of video chats, in order to help identify, match and recommend products to satisfy the customer needs. The platform can also assist in making bookings for consumers to visit the store in-person for purchases that require face-to-face interaction.
Christopher Sivalingam, Account Manager at Oomph! and project lead of ENGAGE said, “COVID-19 has been a challenging time for businesses that rely on personalised consumer experiences and the human touch. We believe that ENGAGE will allow us to continue the distinction of helping brands to bridge this gap and provide them with the right people to front their products and brand values.”
Jacelyn Lee, Founder and MD of TAG, Oomph!’s parent marketing group, said: “COVID-19 has forced us all to adapt and change, and traditional businesses like Oomph!, which deals in the very human art of manpower, must continue to innovate to survive.
“We believe technology exists to enhance the human experience, as opposed to replacing or taking away from it. This is the concept behind the ENGAGE platform.”
Details:
The ENGAGE service will be offered to retail brands and businesses under three price plans – Starter, Standard, and Custom. Oomph! operates across Hong Kong, Malaysia, Singapore and Thailand.
