Singtel has chosen an Olympics theme for its annual National Day (August 8) tribute.
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| Source: Singtel. Sprinter Shanti Pereira shares her story in Leading Through Uncertainty, Singtel's National Day tribute for 2021. |
The film features some of the country’s sports heroes representing Singapore at the 2020 Olympics in Tokyo, Japan. Titled Leading Through Uncertainty, the film tells the story of the athletes’ journey in the lead-up to the games against the background of COVID-19 cancelling the games in 2020.
Swimmer and Olympic medallist Joseph Schooling, shuttler Loh Kean Yew, fencer Kiria Tikanah and sprinter Shanti Pereira star in the film, offering a rare glimpse of their anxieties and vulnerabilities as they persist with their training, revealing the indefatigable resilience that lies at the heart of the Singapore spirit.
The four athletes reflect on the past 18 months and how they’ve navigated the choppy journey preparing for the Olympics, including dealing with the constant uncertainty of whether the Olympics would even go ahead. While they struggle to maintain their physical condition, mental focus and motivation over a protracted period of time, they also gain a fresh understanding of what it means to be a winner – not necessarily acquiring an Olympic medal, but building tenacity and resilience to keep fighting even under the most trying of circumstances.
As Schooling puts it in the film, “A winner is a person who can look adversity in its face. We’re all going to go through a lot of adverse moments in our careers, and each time hurdles appear, hundreds of people crumble. But the people who can go over hurdle after hurdle during their entire career –these are the true winners.”
Likewise, Loh said, “A winner is someone who doesn’t give up. You only fail if you stop trying. As long as you keep trying, you’re a winner.”
Aileen Tan, Group Chief People and Sustainability Officer at Singtel said, “Our athletes’ journey to the Olympics has been nothing short of inspiring. Making it to the games in any given year would be a coup but making it under the current circumstances takes a lot of grit and determination. As we mark our second National Day under the cloud of COVID, the film is a way of celebrating the Singapore spirit of resilience that has brought us this far.
"Like our athletes, we’ve all been fighting the good fight, keeping our spirits up and moving forward inspite of COVID. Yes, the journey has been fraught with uncertainty, false starts and U-turns, but we hope the film will inspire us all to press on and keep trying.”
Tan added, “As a homegrown company and vested member of the community, supporting our national athletes has long been a key commitment. Our support for sports is also part and parcel of our differentiated programming on Singtel TV, enjoyed by generations of Singaporeans.”
To catch the live action from the Tokyo Olympics, Singtel customers can tune in to all 14 Mediacorp channels for free on Singtel TV CH 21-34 and Singtel TV GO. It is also available on Singtel CAST to all consumers, including non-Singtel customers.
Leading Through Uncertainty is part of Singtel’s ongoing branded content campaign, built around stories that reflect the Singtel Group’s values of community, family, diversity and inclusivity. Last year’s festive film campaign also paid tribute to the Singapore spirit of tenacity and perseverance against the backdrop of the health crisis.
Singtel is a long-time supporter of Team Singapore, having donated S$2.5 million to the Singapore National Olympic Council to help fund the training of athletes since 2012.
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