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| Source: Singtel. From left: Anna Yip, Deputy CEO, Singtel Singapore; Yuen Kuan Moon, Group CEO, Singtel; Ng Tian Chong, CEO, Singtel Singapore; and Lionel Chng, MD, Customer Success, Singtel Singapore. |
Singtel has officially opened its new flagship store, Singtel Shop 313@Somerset. Located in the heart of Orchard Road, the 4,900 sq ft space presents state-of-the-art retail solutions that elevate the experience of customers who can shop, create, and be entertained. The new store is part of Singtel Singapore’s renewed commitment to enhance and improve the customer experience.
The launch of this flagship store is a significant milestone for Singtel, as it has been located at the Comcentre for the past 22 years. In a tribute to the previous store, several items were upcycled and reused, such as furniture in the customer service area. These and other environmentally-friendly features in the store, like energy-efficient fittings and recycling bins for the public to deposit their e- waste, demonstrate Singtel’s commitment to achieving net-zero emissions by 2045.
Ng Tian Chong, CEO, Singtel Singapore, said, “Every aspect of this store is a reflection of our hyperfocus on customer-centricity because our customers are our top priority. In keeping with this focus, we’re using more technology tools like data analytics to help us better understand the needs of our customers because we want to deliver the right products and services to them in the most frictionless manner possible. We want everyone who visits our store to feel valued and empowered.”
Catering to both consumers and small businesses requiring mobile, broadband and cybersecurity solutions, service delivery processes have been streamlined by deploying the latest digital technologies that shorten waiting times and offer more customisation with predictive analytics. Trained staff are also stationed throughout the store to provide onsite support.
There is a livestreaming booth for content creators and entrepreneurs to unleash their creativity as well as spaces for partner brands to engage and educate customers on their products and services. To cater to audiences like Millennials and Gen Zs, the new store will feature the world’s first TikTok Creator House in a telco shop. The creator house is a professional soundproofed studio equipped with 4K HD cameras, wireless microphones and custom-built production servers for the production of high-quality content. The facility is open to the public, and can be booked via Singtel’s website.
"We are thrilled to be working with a beloved brand like SingTel to bring our TikTok Creator House to life, a space where technology powers creativity, making video creation seamless.
"At the TikTok Creator House, we're looking forward to having local creators and businesses come together to create, to learn how to make engaging content and network with other like-minded creators here in Singapore," said Vanessa Brown, Head of Business Development APAC, TikTok.
The store also features CASETiFY’s latest collection of sustainable yet protective phone cases and accessories, including limited-edition designs by Singaporean photographer Andy Yong - a first in Singapore. Fans of the brand can create customised pieces within a day here.
“We’ve reimagined the store for the younger demographic and growing community of digital natives – who can use the tools, products, and facilities on offer to express themselves creatively. For those making careers on social media, they can even build their brands or services here. When customers come to our store, it will not be just a shopping trip but an experience – a place where they can connect, collaborate and co-create,” said Anna Yip, Deputy CEO, Singtel Singapore.
Getting served has been made even easier. Visitors can get a queue number by scanning a QR code. As they wait their turn, they can browse the e-catalogue and indicate which products and services they are interested in. This information is then channelled to Singtel staff to better understand the customers’ needs before meeting them, allowing for more personalised discussions.
The store has floor-to-ceiling curved LED screens that are used to create different moods depending on what products are being showcased at the time. The multipurpose area in the middle of the store can be further configured to support product launches, keynotes, and even masterclasses for the public.
The Singtel flagship store has always been the only outlet to offer all business-related services in one place. A dedicated small and medium sized business (SMB) service area has been set up, offering solutions like mobile, broadband, and cybersecurity to support their corporate needs.
Explore
Singtel Shop 313@Somerset
313 Orchard Road #03-31/36
313@Somerset
Singapore 238895
Visitors can expect several store opening promotions up to 26 January, such as a 24-hour 5G data pass and a free travel adapter for any new sign-ups or recontract for M plan and above:
Welcome Chicha SanChen voucher for all walk-in visitors:
• 15% off for RED and Prestige members
• 10% off for non-members
Retail customers:
Mobile
- Free 24h 5G data pass for all visitors to the store
- S$50 Lendlease voucher for any new sign-ups for SOP 45, SOP 55 and Helium plans
- Free travel adapter for any new sign-ups or recontract for M plan and above
Fibre Internet broadband
- Free Samsung TV with 2 Gbps mesh broadband plan sign up + free 12 months of Singtel TV (any Ethnic TV pack)
Television
- 50% off Family Lite Pack (12 months) + 6 months any two TV pack add-ons (choose from Chinese Movies, History & Crime, Food & Leisure, World Sports)
RED membership
- Free S$5 Chicha SanChen voucher for RED membership sign up
CASETiFY
- Buy two phone cases and enjoy 15% off
Business customers
Mobile
- Free OTO Power Spin + S$200 Singtel Shop voucher for new sign-ups or recontracting on XOP 92 plan and above
- Free Philips earbuds with any XOP plan new signup or recontract
Unified communications
- Free Philips earbuds with purchase of minimum two lines of unified communications solutions (BizVoice, Teams UC Direct Connect, Zoom One Pro, Zoom Collaboration Pack)
Fibre Internet broadband
- Promotional prices off the following plans:
- eVolve 500Mbps at S$92
- BizVoice Starter Plan 1 Gbps at S$184
- SD-WAN Bundle 350 Mbps at S$148
