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| Image source: d'Alba. Global sales trends from 2023 to 2024. Sales in Japan grew 3.3x and ASEAN sales grew 4.2x. |
Vegan beauty brand d'Alba has seen 210% growth year-on-year in overseas sales, to the tune of approximately US$100 M in 2024. The brand's international market revenue now accounts for 45% of its total revenue.
Its global growth came from its flagship product, the White Truffle First Spray Serum, alongside Waterful Sunscreen and Double cream.
D'Alba had been generating most of its sales from the Korean market until 2023. The First Spray Serum initially gained traction in Korea as a "flight attendant mist", with notable references in major beauty channels locally.
An industry expert commented, "While many K-beauty brands' revenue rely on specific markets such as China, US, or Japan, d'Alba's evenly distributed growth across Europe, Japan, North America, and ASEAN is a rarity. This positions them uniquely in the competitive landscape."
Looking ahead, the brand is optimistic about the continued expansion. It stated: "These global markets are still at the early stage. We're receiving many enquiries from large retail platforms worldwide. Our focus on channel expansion and the new products such as beauty devices will drive further growth."
