K-brand IP protection MoU signed with Shopee

Intellectual property (IP) infringement issues have grown in tandem with the global e-commerce market, which expanded in value from US$2.9 T in 2018 to US$5.8 T in 2023, an average annual growth rate of 14.6%. According to the World Intellectual Property Organisation (WIPO), intellectual property infringement cases through e-commerce increased approximately 2.5x in 2023 compared to 2018. The Asian and Latin American regions showed the highest proportion of counterfeit product distribution. Korean products have become major targets due to their brand value and scarcity. 

The Korea Intellectual Property Protection Agency (KOIPA) has been particularly concerned. According to an Organisation for Economic Co-operation and Development (OECD) report, the scale of counterfeit products infringing Korean companies' IP rights reached approximately US$9.7 B globally as of 2021, equivalent to 1.5% of Korea's total exports. This resulted in Korean companies losing sales of US$6.1 B, and the loss of 13,855 manufacturing jobs. 

This has led to work with major e-commerce platforms like Shopee as they play a crucial role in strengthening K-brand protection. KOIPA's Director Kim Yong-seon recently announced that a memorandum of understanding (MOU) at Shopee's Singapore headquarters on June 24. Building upon the original MOU signed in 2020, this renewed agreement encompasses significantly expanded cooperation to protect Korean brands and sellers in the region, including offline enforcement linkages for fundamental solutions to counterfeit product distribution. 

The MOU consists of three major cooperation areas: 

Strengthening the response system for intellectual property infringement of Korean brands

Shopee will collaborate with KOIPA to provide easy access for monitoring and reporting of suspected IP infringements involving Korean brands, in accordance with agreed protocols.

Offline enforcement collaboration to block counterfeit product distribution 

To overcome the limitations of online anti-counterfeit enforcement and to strengthen efforts to prevent the distribution of counterfeit goods, both parties agree to explore and implement joint response measures when necessary.

Expand educational activities to raise awareness of intellectual property protection 

Both organisations plan to jointly conduct education and awareness-raising activities to improve intellectual property protection consciousness among both sellers and consumers. 

Kim emphasised: "We are pleased to establish a cooperation system for K-brand protection with Shopee, the leading e-commerce platform in Southeast Asia and Taiwan. We will actively support our companies' overseas expansion and export activities by expanding cooperation with other major global e-commerce platforms.”

“Shopee is proud to renew and strengthen our partnership with KOIPA to better safeguard Korean brands in our region,” said Ian Ho, VP at Shopee. 

“As e-commerce continues to grow, it is more important than ever to work closely with trusted partners like KOIPA to enhance IP enforcement and build a secure and trustworthy environment for all users.”

Source: Shopee. Changho Son, Director General of KOIPA (left) and Ian Ho, VP at Shopee (right) at the MoU signing on 24 June 2025 at Shopee Singapore. The MoU covers the strengthening of IP protection for Korean brands in Southeast Asia and Taiwan.

A showcase of Korea's best in travel, culture and lifestyle in Singapore

Source: KTO. Gyeongsangnam-do view.

The Korea Tourism Organization (KTO) is presenting Korea Travel Fair 2025: Your Gateway to K-Culture in Singapore this May. This year’s edition also commemorates the 50th anniversary of diplomatic relations between Korea and Singapore and presents three days of travel offerings, cultural activities, and programme highlights for the public.

The Korea Travel Fair is an annual event aimed at bringing the best of Korean tourism to Singapore. It serves as a one-stop platform to explore destinations, discover travel packages, and take part in hands-on cultural activities. This year’s fair will feature more than 20 exhibitors, including regional tourism organisations (RTOs) from Jeju, Busan, Gyeongsangnam-do, and Jeollanam-do, as well as major travel agents offering limited-time promotions.

The 2025 spotlight is on Korea’s southern regions – from Jeju’s natural beauty to the charm of Busan’s coastal cities. Visitors can discover each region at a dedicated RTO booth, featuring experiences, trails, and travel promotions. This year’s fair also highlights lesser-known destinations like Gyeongsangnam-do and Jeollanam-do:

- Gyeongsangnam-do, located on Korea’s southeast coast, is known for its serene mountain landscapes, rich temple heritage, and scenic port towns such as Namhae, Tongyeong and Geoje.

- Jeollanam-do, in the southwest, offers lush countryside, the famed Boseong Green Tea Fields, and food culture rooted in seasonal ingredients and fermentation. Key destinations include Yeosu, Mokpo and Sinan.

Participating travel agents include ASA Holidays, Chan Brothers Travel, CTC Travel, EU Holidays, Hong Thai Travel, Nam Ho Travel, SA Tours, and Super Travels. There will be exclusive travel packages on offer during the event. All bookings made during Korea Travel Fair 2025 will be entitled to one gift redemption.

Visitors can also explore interactive travel personality quizzes, DIY crafts, digital games, and curated workshops led by top Korean beauty and fashion brands.

Daily sessions at the K-Beauty and K-Fashion Zone feature skincare consultations by INNISFREE, makeup by BEAUTY PLAY and JUNGSAEMMOOL, fashion styling by REMODELME, and personal colour analysis by COLOURBYKIM.

The Passport Challenge encourages exploration and participation across the fair, with tasks designed to showcase key cultural and travel touchpoints. Those who complete all five tasks can redeem a blind box gift.

Daily lucky draws will also be held, with prizes including luggage, dining vouchers, and even return flight tickets to Korea for two.

The Opening Ceremony on the morning of 17 May will feature a welcome address by KTO, a cultural performance by the National Gugak Centre blending traditional Korean instruments with Singapore National Day Parade melodies, as well as a showcase by JUMP! Comic Martial Arts. There will also be appearances by Hallyu actor Yim Si-wan and K-drama original soundtrack (OST) singer PUNCH, who will perform K-drama OSTs during the ceremony.

Yim will share personal travel stories and recommendations, including insights into his hometown of Busan, favourite filming sites, food picks, and hobbies. during the event. He is known for his roles in Boyhood (2023), Run On (2020), Hell Is Other People (2019), and Misaeng: Incomplete Life (2014). He also appeared in Squid Game Season 2 and will return in the upcoming Squid Game Season 3, premiering in June 2025. Details

Korea Travel Fair 2025 runs from 16–18 May 2025
Plaza Singapura, Main Atrium and Alley
10:30 am to 9 pm.

View the programme schedule at https://www.tripzilla.sg/korea/event/korea-travel-fair-2025/schedule

Additional online promotions are also available at https://www.tripzilla.sg/korea

Korean indie beauty brand d'Alba reaches new heights globally

Image source: d'Alba. Global sales trends from 2023 to 2024. Sales in Japan grew 3.3x and ASEAN sales grew 4.2x.

Vegan beauty brand d'Alba has seen 210% growth year-on-year in overseas sales, to the tune of approximately US$100 M in 2024. The brand's international market revenue now accounts for 45% of its total revenue.

Its global growth came from its flagship product, the White Truffle First Spray Serum, alongside Waterful Sunscreen and Double cream.

D'Alba had been generating most of its sales from the Korean market until 2023. The First Spray Serum initially gained traction in Korea as a "flight attendant mist", with notable references in major beauty channels locally.

An industry expert commented, "While many K-beauty brands' revenue rely on specific markets such as China, US, or Japan, d'Alba's evenly distributed growth across Europe, Japan, North America, and ASEAN is a rarity. This positions them uniquely in the competitive landscape."

Looking ahead, the brand is optimistic about the continued expansion. It stated: "These global markets are still at the early stage. We're receiving many enquiries from large retail platforms worldwide. Our focus on channel expansion and the new products such as beauty devices will drive further growth."

Neuron Mobility launches e-scooters in Seoul

Singapore-headquartered Neuron Mobility, an e-scooter operator in Australia and New Zealand, has launched its safety-first e-scooters in Seoul.

 

Source: Neuron Mobility. Neuron Mobility is launching e-scooters in Seoul, Korea.

The decision to enter Korea was made after the government recently introduced tighter rules to what was previously a largely-unregulated market, and also to respond to the authorities’ increasing focus on e-scooter safety. According to Neuron Mobility, micromobility is booming in many Korean cities.

Neuron will be launching their Korean-spec e-scooter which is fitted with the world’s first app-controlled helmet lock. This electronically secures a safety helmet to every e-scooter, releasing it at the start of the trip so they are available to all riders. This will be an important differentiator in Korean market where recently-updated laws require all riders to wear a helmet.

Zachary Wang, CEO of Neuron Mobility said: “We’re delighted to launch in Seoul, we’ve been studying the rise in popularity of e-scooters in Korea for some time. Now that new regulations are being introduced, as well as an increased focus on safety, we think it’s the perfect time to bring our safely-leading e-scooters, and collaborative ways of working to the city.”

He continued: “Wherever we operate in the world we welcome good regulations and we have a major focus on safety. We are already talking to the authorities in Seoul and have demonstrated our helmet lock and other safety features. We look forward to adapting to meet their needs as well as those of Seoul’s safety-conscious riders.”

Neuron’s industry-leading e-scooters are built specifically for renting and rider safety. The company was the first to implement a full suite of geofencing, allowing the authorities to better control where and how fast e-scooters can be ridden. Neuron’s e-scooters were also the first to feature interchangeable batteries for greener operations. They were the first to integrate voice guidance to educate users to ride safely. Neuron also launched the world’s first app-controlled helmet lock, which secures a safety helmet to the e-scooters between trips for the benefit of safety-conscious riders.

Neuron has introduced a range of other innovations including a topple detection feature that can detect if an e-scooter has been left on its side which then alerts an operations team to reposition it safely; an emergency button which can tell if someone has had a fall and helps the rider call the emergency services; and, a Follow my Ride feature allows the rider’s friends and family to track an e-scooter trip in real time for added safety and peace of mind.

Neuron riders are required to be at least 18 years old, with a valid driver’s licence. On 12 January 2021 new, tightened, regulations were also promulgated in Korea to enforce laws that require all e-scooter riders to wear safety helmets.

The company will initially deploy 2,000 Korean-spec e-scooters to test and refine operations before scaling significantly later in the year.

Over the last six months Neuron has won new contracts to operate in Canberra, Townsville and Dunedin in Australia and New Zealand.

The Shilla Seoul launches Urban Island promotion

As the temperatures rise, The Shilla Seoul provides guests with the ultimate summer experience at Urban Island. The hotel’s luxury outdoor leisure area provides guests with an all-in-one retreat to relax, connect with nature and enjoy poolside service.

Recently reopened to welcome the warmer weather, The Shilla Seoul’s Urban Island invites guests to enjoy outdoor heated pools, a jacuzzi, and the rooftop garden with Namsan Mountain and the Seoul skyline serving as a picture-perfect backdrop. Cosy cabanas are dotted throughout lush greenery, creating exclusive hideaways.


Available until June 30 2019, Urban Days room rates start from KRW320,000 per night, exclusive of taxes and service charges and based on two persons sharing a room.

To complete the total summer experience, Urban Island presents its all-new 4 Hands Burger. The burger melds four popular flavours – cheese, chicken, teriyaki and shrimp – and is served with fries.

Source: The Shilla Seoul. Soak in the sun at the Urban Island, The Shilla Seoul.

Details:

For a minimum two-night stay , the Urban Days package includes:

- Accommodation in a deluxe room or business deluxe room

- Complimentary all-day access to the Urban Island outdoor pool (open daily from 10 am)

- US$50 credit for a one-time use at The Shilla Seoul’s restaurants The Library & Bar, Pastry Boutique and in-room dining (excluding minibar)

- Complimentary access to the indoor pool facilities and gym

A member of The Leading Hotels of the World, The Shilla Seoul takes its name from the ancient Shilla Dynasty – regarded as the most culturally prosperous period in history. Situated in the heart of the city with views of Mount Namsan, The Shilla Seoul is surrounded by Seoul’s must-see attractions and key districts. The property’s 464 guest rooms and suites and public spaces were refurbished in 2013 by Peter M. Remedios.

The Shilla Seoul's Business Plan package introduces The Executive Lounge

Source: The Shilla Seoul. The Executive Lounge.

Until 30 June 2019, guests can take advantage of The Shilla Seoul’s Business Plan package, designed to introduce guests to The Executive Lounge.

Guests who book the Executive Business Deluxe option enjoy exclusive access to The Executive Lounge, a complimentary breakfast at The Parkview, and access to the gym and indoor swimming pool.

Located on the hotel’s top floor, The Executive Lounge at The Shilla Seoul is designed as a luxury penthouse. Boasting full views of Mount Namsan, the N Seoul Tower, and downtown Seoul, The Executive Lounge was designed by Peter Remedios to evoke the relaxing, modern and welcoming mood of a private residence.

Guests can spend their time exploring the collection of lifestyle books by the fireplace, or arrange a casual catchup in one of the fully-equipped meeting rooms. The Executive Lounge provides complimentary dining services throughout the day, including a healthy breakfast, light snacks, afternoon tea, and happy hour. From 6 pm-10 pm daily, guests can enjoy free-flow beverages against the backdrop of Seoul’s city lights.

Details:

Rates for the Business Plan Executive Business Deluxe package start from KRW390,000 (excluding taxes and service charge).

Michelin awards three stars to La Yeon in Seoul

The Shilla Seoul's flagship restaurant, La Yeon, has been awarded three Michelin stars for a third consecutive year. A traditional Korean fine-dining restaurant, La Yeon offers authentic flavours and creative interpretations of time-honoured recipes.

Since opening in 2013, La Yeon has earned global attention for its service, ambience, and sophisticated menu. It was the first Korean restaurant in the world to receive a Michelin three-star rating. The restaurant has distinguished itself with premium, Korean-grown ingredients procured from exclusive sources around the country. The menu at La Yeon refreshes every three months to reflect the changing seasons and produce, placing emphasis on freshness and provenance.

La Yeon’s three-star recognition is a testament to the team’s pursuit of culinary excellence. “It is an exceptional honour to be acknowledged by the Michelin Guide for a third consecutive year,” says Executive Chef Kim Sung Il.

Source: Shilla website. Dish from La Yeon.

“In recent years, Korean cuisine has gained recognition for its seasonal flavours and refined techniques. This latest Michelin honour is a validation of our team’s commitment to preserving and showcasing traditional Korean recipes.”

Details:

Call La Yeon at +82 2 2230 3367 or visit the Shilla website.

Le Meridien Seoul features traditional Korean touches and French elegance

Source: Le Meridien, Seoul website. Hub lobby. 

The Le Meridien, Seoul, the first Le Meridien property in Korea, also marks the debut of London-based interior architecture and interior design studio David Collins Studio in the country. Situated in the upscale Gangnam district, the hotel is within walking distance from the Sinnonhyeon and Gangnam subway stations. Gimpo (GMP) and Incheon (ICN) International Airports are 30 and 65km away, respectively.

The studio, appointed to oversee the interiors for all of the public spaces and rooms, blended Parisian opulence with strong mid-century references while rooting the hotel to its location with inspirational takeoffs from traditional Korean arts and crafts. The hotel comprises old and new buildings linked by a 12th floor bridge. David Collins Studio created a grand colonnade running the length of the original building to evoke a sense of grandeur and add rhythm to the space.

The lobby features a large-scale artwork made from traditional Korean hanji (한지) paper, while the décor and furniture incorporates elements of local artisanship applied to contemporary furnishings: decorative woven and knotted thread (an ancient technique known as maedeup, 매듭) becomes woven metal; hammered metal tableware (bangjja, 방짜) becomes hammered metal door handles; and the fine hand-stitched intricately patterned fabrics Korea is famous for are reinterpreted for window treatments and used as trims on the drapery.

The 336 smoke-free rooms exude mid-century European style with relaxing palettes of green, blue, and lavender. Erco lighting enhances the décor. The guest rooms have eucalyptus trimming on architectural details, as well as lavender-and-cream leather screens in a pojagi (보자기, traditional Korean wrapping cloth) pattern that references Korean heritage. Near a custom clothes-hanging system, the LM BED offers enhanced comfort with a Sealy mattress.

Source: Le Meridien Seoul website. The double-height lounge, Presidential Suite.

Suites are distinguished by their ample space, luxe finishes, rich fabrics on window seats, velvet upholstery, and local artwork. Wall panelling, oak floors, and low-level lighting enhance the residential feel. Each 919-sq ft balcony executive suite offers a panorama of Gangnam through floor-to-ceiling windows. The balconies are ideal for private gatherings.

The Presidential Suite is one of the most exclusive suites in Seoul, and has hosted world’s biggest celebrities. Guests enter via a grand foyer, where a rotunda features a high-level screen inspired by the work of French architect and designer Pierre Chareau. The suite comprises six main rooms, each with a unique and distinct feel. Its visual impact has been heightened with the removal of the floor above the living room to create a double-height space.

Cuisine prepared in the show kitchen can be served in the indoor dining area or on the outdoor terrace with a generous dining space. A spiral staircase leads to the suite’s upper terrace, which features a jacuzzi and cabanas.

Located next to the entrance lobby, Latitude 37 is both a coffee shop and a cocktail bar. Latitude 37’s timber cabinets, curated art pieces and custom decorative lighting in opaque glass transform seamlessly from coffee outlet in the day to chic cocktail bar at night.

The wellness area comprises a pool, jacuzzi area and fitness centre. The area is characterised by teal-coloured lacquered panels and leather trims, with white stone and glazed green tile flooring and wall treatments.

The event facilities total 1,650 sq m. Four function venues can be divided into smaller areas, and outdoor space is also available.

Up to 500 guests can be hosted in the 736-sq m Da Vinci Ballroom, which combines chic European modernity and East Asian mystique. Ceiling insignia and chandeliers against a sophisticated but reserved palette of finishes convey an atmosphere of majesty.

The function rooms are named after Impressionist artists. The Chagall Room is ideal for intimate gatherings while natural light influences the ambience of the Monet Room. The Cezanne Room is finished in grey and white as a neutral backdrop for a variety of events.

The 525-sq m Maple Garden can accommodate private parties and product launches. Prefunction areas allow for catering options as well as breakout spaces.

Free internet is available to all SPG Members when booking on Starwood websites, mobile sites and SPG apps. Benefits vary by membership level.

Details:

The Le Meridien, Seoul is at 120 Bongeunsa-ro, Gangnam-gu Seoul 06124, South Korea

Haenyeo Singapore tells the story of Jeju's female divers with visual impact

Source: Epson Singapore. HAENYO SINGAPORE will be on show in Singaopre
till 23 November.

Singapore-based French professional photographer Jose Jeuland is showcasing his first-ever photography exhibition on haenyo (해녀), female divers from Jeju Island, South Korea at The Fullerton Hotel, Singapore. Epson Singapore, the official print sponsor, is supporting the exhibition with prints produced by one of its commercial and industrial photographic production printers.

HAENYEO SINGAPORE is a collection of portraits of haenyo printed using the Epson SureColor 64" SC-P20070 with UltraChrome PRO Pigment Ink, on Epson’s Signature Worthy Hot Press Bright paper, which is designed for fine art use.

Tan May Lin, GM, Sales, Marketing and Customer Service Division, Epson Singapore said, “Epson Singapore is proud to be the official print sponsor for Jose’s first ever photography exhibition in Singapore. Jose has captured wonderfully compelling stories that bring the raw emotions of the haenyo sea women to life. With Epson’s photo graphic production printers, we’re excited that our unique combination of Epson’s printhead technology and UltraChrome PRO archival ink technology can help deliver the very best representation of his artworks in final print format.”

As the official print sponsor for HAENYEO SINGAPORE, Epson's professional printing technology aims to enable visitors to experience haenyo portraits and their story of hardship in a visually stunning way.

Jeuland said, "I am thankful for Epson's support as I launch my first-ever photography exhibition here in Singapore. Epson's unique printing technology accentuates the key features of the haenyeo as seen from the photographs at the exhibition. This in turn portrays the raw emotions of these women of great fortitude. With Epson's support, I am happy to share the inspiring story of the Haenyeo women-divers from Jeju, Korea."

Details:

HAENYEO SINGAPORE
Till 23 November 2017
East Garden Foyer, The Fullerton Hotel Singapore
Admission is free 

AC works launches Korean versions of free stock image websites

Source: AC works. Screen capture of illustAC.

AC works, which already has over 2.3 million users in Japan, is now expanding internationally. The company has launched the Korean version of its flagship stock image websites photoAC, illustAC and silhouetteAC. 

Traditionally, the stock image industry imposed a number of restrictions on the use of a stock image, charging each time the image is used for different purposes. Stock images and the vector files that govern their shapes often cost money, for example. Once an image is purchased, it can typically be used in limited circumstances, for example once in an advertising campaign for a specific website. Royalties may need to be paid each time the image appears. Recognisable people featured in an image must sign a model release to allow the image to be used freely, under any circumstances. Images may also come with other stipulations, such as who they may be credited to, whether they can be edited, or if they can be used in commercial settings.

AC works has cut through the complexity with the three sites, which offer free high-quality images and vectors which can be downloaded and used for commercial purposes, with no credit title required. PhotoAC has acquired all rights from photographers and models so that there are no image rights to worry about. IllustAC and silhouetteAC also offer editable AI/EPS format vector files for free. AC works further dispenses with account registration or requiring an app to use the services. Images can be downloaded with a single click, the company said.

The company plans to expand its content portfolio, and aims to reach more than 20 million users worldwide by 2020.

Viu presents original Korean content: Song Ji Hyo’s Beauty Views

Song Ji Hyo’s Beauty Views is a collaboration between Viu and the Korean celebrity from Running Man.

Viu, a pan-regional over the top (OTT) video service by PCCW Media, has invested with Viu Originals to further enhance user engagement. Viu Originals boasts Korean, Chinese, Indian and premium Southeast Asian content for pan-Aaian viewers.

With premium Korean content very popular in the region, Viu Originals intends to enhance user engagement by delivering compelling and locally-relevant original content. Song Ji Hyo’s Beauty Views is a landmark collaboration with a Korean celebrity from the popular Korean variety show Running Man. Co-produced with SYS Productions, the show is a departure from traditional beauty column-style shows as it offers viewers a creative and immersive experience of the products as introduced by charismatic and stylish Song.

Marking the first collaboration with a regional OTT video platform, Song Ji Hyo shared her excitement on this landmark collaborative effort, “I am very excited about the prospect of working with Viu, the pre-eminent regional OTT platform with a massive engaged user base. I can now readily share my personal views on the latest ins and outs of fashion and style trends in Korea with all my fans in the region under one pan-regional platform.”

Song will be the star to introduce beauty fashion and lifestyle trends in Korea and talk about her opinions on products as well. It will be a big hit offering viewers an engaging experience and ensuring stickiness that Song may even travel to places with Viu, interact with fans and share her experience of the products along with pertinent advice.

Highlights of the programme include:

• Interviews and the latest trends in Korea
• Makeup and mix-and-match demonstrations, with tips
• Dramatic vignettes that focus on product usage

Through the content advertisers can access millions of Korean celebrities’ fans and Millennials who are more receptive to digital engagements on Viu’s pan-regional platform, Viu said.

Viu is also working on co-production with premium content partners for Chinese, Indian and Indonesian programmes. Several productions have begun in Hong Kong, India and Indonesia in recent months.

In Indonesia, the first annual Viu Female Story Festival was held in Jakarta, Indonesia on March 24. This kicked off a competition to encourage young Indonesian talent. The top five script writers will collaborate with Indonesian film director Nia Dinata’s team to produce an original series of 13 episodes, titled Switch provisionally. The competition has generated more than 130 submissions to date.

Interested?

Read the TechTrade Asia blog post about Viu milestones as of April 2017

posted from Bloggeroid

The Spring Menu is now available at La Yeon

Source: The Shilla Seoul. La Yeon's chilled pen shell salad with yuzu garlic sauce.

La Yeon, The Shilla Seoul’s three Michelin-starred fine-dining Korean restaurant, that has also made the list of Asia’s 50 Best Restaurants for three consecutive years, has launched a Spring Menu. Showcasing the season’s finest ingredients from the Korean peninsula’s farms and shores, the new menu reflects La Yeon’s ongoing commitment to honor Korea’s culinary history.

The Spring Menu features delicacies such as geoduck, sea bream, king scallops, webfoot octopus, napa cabbage, mulberries and bellflower seeds. Traditional cooking techniques will present the seasonal ingredients, from fermenting and low-temperature ripening to steaming and grilling. These meticulous processes

Wine pairing is available with the new menu, each wine carefully handpicked by La Yeon’s sommelier to enhance the dining experience. The restaurant’s drinks menu will also be refreshed to include two new types of makgeolli (Korean rice wine) and two new types of Cheongju (refined rice wine). Traditional Korean liquors such as a freshly harvested rice and peanut makgeolli are also offered by the glass for pairing with dishes.

Guests can take advantage of the special Taste of La Yeon accommodation package, which is designed for gourmets who enjoy travelling for food. Guests who book the package receive one night's accommodation in a premium suite, a lunch or dinner for two at La Yeon (advance booking required), a Shilla teddy bear, free access to the Executive Lounge and outdoor spa pool, relaxation area, Finnish sauna, gyms, indoor pool and other leisure facilities.

The Shilla Seoul has also reopened Urban Island. With the Urban Island accommodation package, guests have access to the outdoor swimming pool and sunbathing facilities, as well as a spa pool, heated pools, and private cabanas.

Interested?

Book the Urban Island package

Shilla Stay offers Korea Grand Sale 2017 package

Source: The Shilla Hotels and Resorts.

To celebrate the annual Korea Grand Sale festival, Shilla Stay, the upscale business hotel brand under The Shilla Hotels and Resorts group, has introduced the Korea Grand Sale 2017 package.

Designed by Italian architect Piero Lissoni, Shilla Stay’s contemporary interiors offer maximum convenience for business and leisure travellers alike. Each guestroom features 100% Hungarian goose-down bedding and Aveda bathroom amenities.

The package is available at all nine Shilla Stay hotels till 28 February and offers a guaranteed upgrade to a deluxe room, free Wi-Fi, access to the fitness centre, two cups of complimentary premium Italian COVA coffee (takeout only) and a Korea Grand Sale souvenir gift*. The package also includes a transportation card valid for use on local subway lines, public buses or taxis, that can be used after charging.

Held from 20 January to 28 February, the Korea Grand Sale is a nationwide shopping extravaganza targeting overseas visitors. The festival invites guests to experience the best in Korean culture, shopping, dining and entertainment through a variety of initiatives and events offered by participating partners.

Interested?

Shilla Stay room rates range from KRW85,000 to KRW153,000 per night. Visit Shilla Stay’s official website for enquiries and reservations at http://www.shillastay.com/stayhub/globalOffers/listPack.do

*Limited quantities only. Available on a first come, first served basis.

HD Korean movies on StarHub in January

StarHub TV customers will be the first in Asia to enjoy the latest Korean blockbusters and all-time favourite Korean movies in high definition (HD), round-the-clock. StarHub has announced that tvN Movies HD, Asia’s first dedicated Korean movie channel, is set to launch on StarHub TV (channel 818) on 11 January 2017. 

To enable greater convenience, the channel will also be available on demand as tvN Movies VOD HD. Customers can catch it anytime on StarHub TV Channel 819, or stream the On Demand Channel via StarHub Go, StarHub's online streaming service.

The new channel features Korean movies produced by CJ E&M, Korea’s largest production house, and other major players in the industry, across genres including action, comedy, drama, horror, romance and thrillers. Offering over 200 titles a year, viewers can also look forward to special late night screenings dedicated to horror, thriller and mature theme movies.

Lee Soo Hui, Head of Content & TV, StarHub, said, “We are glad to partner CJ E&M for the launch of tvN Movies and tvN Movies VOD, which will enable StarHub TV customers to be the first in Asia to catch the premiere of these two highly-anticipated channels. As the parent company of tvN network, CJ E&M is renowned for its quality movie productions and distributions. With over 200 titles a year, fans can get their fill of swoon-worthy K-idols or the latest blockbuster K-movies whether they are in the comfort of their living rooms or streaming on the go."

“The introduction of tvN Movies in Asia is a strategic move for CJ E&M to broaden its market reach by tapping on the rising trend of Korean movies, which is in high demand in the Southeast Asian region. Starting with Singapore, we expect to launch in other major Southeast Asian territories including Malaysia, the Philippines, Hong Kong and Indonesia in 2017,” said Samey Lee, CEO of CJ E&M HK. “By launching the world’s first and only Korean Blockbuster channel with StarHub TV in Singapore, we hope to expand our service offerings and, at the same time, deliver a unique and sophisticated Korean home-cinema experience to StarHub TV customers.”

Upcoming titles on tvN Movies HD include:

A Violent Prosecutor, starring Hwang Jung-Min, Kang Dong-Won and Lee Sung-Min

A prosecution lawyer who has been framed and convicted for murder tries to clear his name and catch the real murderer from jail, with the help of a con artist.

Inside Men, starring Lee Byung-Hun, Jo Seung-Woo and Baek Yoon-Sik.

Based on the webtoon, The Insider, Inside Men is a political thriller which exposes corruption within the Korean society. A former political henchman seeks revenge when he was dropped by a politician. Meanwhile, an investigator tries to find proof of a connection between the two. 

Time Renegades, featuring Lim Soo-jung, Jo Jung-suk, and Lee Jin-wook. 

This thriller centres on a high school teacher in 1983 and a detective in 2015. They join forces through their dreams to change the perilous fate of the woman they both love, 32 years apart.

The Age of Shadows, starring Song Kang-ho and Gong Yoo.

In the 1920s, a group of resistance fighters try to bring in explosives from Shanghai, China to destroy key Japanese facilities in Seoul, Korea, while Japanese agents try to stop them. 

Interested?

StarHub TV customers can subscribe to the tvN Movies HD Pack at a monthly fee of S$8.56 (including GST), which gives access to tvN Movies HD. They will be able to enjoy tvN VOD HD via StarHub Go, StarHub’s online streaming service, free-of-charge. Existing customers of the Qiang Dang Yu Le Pack will be able to watch tvN Movies HD and tvN Movies VOD HD at no additional charge. 

All StarHub TV customers can catch the two-week long free preview of tvN Movies HD on StarHub TV Channel 818 from 11am on 11 January to 12pm on 31 January. 

La Yeon, The Shilla Seoul's Korean fine-dining restaurant, gets three Michelin stars

Source: The Shilla Seoul. Nine delicacies at La Yeon.

At the inaugural Michelin Guide Seoul 2017 launch at The Shilla Seoul’s Dynasty Hall, the hotel's traditional Korean fine-dining restaurant La Yeon was awarded the prestigious Michelin three-star rating. Acclaimed for its authentic flavours, service, ambiance, and drink pairings, La Yeon is the only restaurant that is part of a hospitality brand in Seoul to receive three Michelin stars.

Every detail at La Yeon reflects an understanding and appreciation of Korean culture. Since opening in August 2013, La Yeon has offered reinterpretations of classic recipes using modern culinary techniques, complemented by tableware from Korean artists La Ki-Hwan and Lee Ki-Jo. The restaurant distinguishes itself with unique presentations of recipes dating back to ancient Korea.

La Yeon’s recognition in the Michelin Guide is a testament to The Shilla’s long-standing commitment to quality and exemplary service. To explore new heights, the restaurant regularly visits restaurants in Tokyo, Hong Kong, and New York for research and development. La Yeon’s dedicated team of buyers, recipe developers, and food connoisseurs source authentic, seasonal ingredients and only 100% Korean-made premium products. Every year, the team personally visits over 100 local suppliers to ensure quality standards are met.

Ingredients used at La Yeon include grouper, codfish, bamboo shoots, pine nuts, edible wild plants, and Hanwoo (한우, beef from a particular type of Korean cattle). The restaurant also offers a wide selection of drinks which are carefully selected to complement the dining experience.

“Since opening three years ago, we have continuously strived to recreate the best of Korean cuisine,” says Executive Chef Kim Sung Il. “The recognition is a result of our combined teamwork and motivates us to further our vision of sharing the beauty of Korean culture to guests from around the world.”

The Michelin Guide Seoul 2017 is the fifth guidebook to be launched in Asia following Japan, Hong Kong & Macau, Singapore, and Shanghai.

AIN adds English, Chinese websites for the fashion-conscious

Source: AIN English website.

A Korean brand specialising in women's fashion is repositioning itself as a global brand with a special focus on mainland China, Hong Kong, and Singapore.

AIN has received a good response from selling its products through third party global e-commerce marketplaces, and has now begun its English and Chinese websites through cafe24, Korea's largest e-commerce platform. AIN CEO Park A-In noted that customers like AIN's unique, modern designs and overall image. "The key to success when entering the global market is providing customers with what they are looking for," he said.

AIN's collection is curated for mix-and-match convenience and to enhance the wearer's character and uniqueness. Approximately 20% of the products sold are designed and manufactured directly by AIN. 

Shilla Stay opens Shilla Stay Guro

Source: Shilla Stay. The hotel lobby.

Shilla Stay’s eighth property in South Korea has opened in Guro, the heart of Seoul’s digital district.

Shilla Stay Guro’s contemporary interiors are designed by Italian architect Piero Lissoni. Sleek and stylish for today’s business travellers, the hotel boasts three multipurpose meeting rooms that can be customised for business functions or private events. Each meeting room is equipped with state-of-the-art audiovisual and sound systems, and refreshments are available upon request. To further assist business travellers, the Business Corner is equipped with computers with high-speed Internet access, which hotel guests can use free of charge. The 2/F café offers breakfast, lunch and dinner buffet with a selection of international and pan-Asian favourites.

Spanning 25 floors, Shilla Stay Guro comprises 310 guestrooms designed for maximum comfort and ultimate convenience. Each guestroom features 100% Hungarian goose-down bedding and Aveda bathroom amenities. Guests can choose from three room categories: the standard room, a deluxe room, or the grand room.

A five-minute walk from the Guro Digital Complex Station, Shilla Stay Guro enjoys easy access to Seoul’s tech hub and IT industry. The hotel is near the Guro Digital Complex, which houses many of South Korea’s top technology firms, as well as Boramae Park, Yeouido Park and Pureun Arboretum. Several shopping malls – including Hyundai Outlet Gasan, Mario Outlet and Cheil Industries Outlet – are a short distance away by car.

Interested?

The Shilla Stay Guro is at 596 Siheungdae-ro, Dongjak-gu, Seoul. To celebrate its opening, Shilla Stay Guro is offering a special introductory package throughout February. Guests visiting the hotel during the month will receive a Shilla Stay Bear, complimentary breakfast for two, free Wi-Fi, and access to the fitness centre. Room rates per night start from KRW130,000* (blackout dates apply). Call +82-2-2230-3000 for enquiries.

Guests can also enjoy the Korea Grand Sale package with 50% discount on rooms and a complimentary upgrade to the Deluxe Room at selected Shilla Stay properties between February 1 and 29. Room rates start from KRW85,000* per night.

Interested?

Read about the new Shilla Stay Gwanghwamun in WorkSmart Asia

*Quoted prices exclude 10% tax

HOTPING sees sales outside Korea grow to 100 million won

Source: HOTPING website.
Highly elasticated pants.

Korean women's clothing specialty mall HOTPING entered the global market in July 2015 and has since seen monthly international sales surpassing the 100 million won mark, contributing 10% of total sales.

"We believed that winning new markets quickly would secure future competitiveness after we started up in 2014 and we launched the English, Chinese, and Japanese versions of our online mall through the global e-commerce platform of cafe24," explained CEO Kim Yeo-jin. "We received orders from international customers even when we had the Korean site only, which also quickened our entry into the global market."

HOTPING is a portmanteau word mixing 'hot trend' and 'pink'. The platform caters for plus sized women with sizes from 44 (equivalent to XS in the US) to 105 (equivalent to XXL) for most of its products. The company has reached prominence through sponsoring the wardrobes featured in Korean costume dramas, especially in countries swept by the Hallyu, or Korean Wave, notably the US, China, and Japan. News anchors have also been enquiring about sponsorship. HOTPING is becoming popular with its line of Magic Pants, which are highly elasticated pants that can be worn comfortably.

"We will continue to make efforts to win new markets and will also continue offering beautiful clothes to our customers at reasonable prices like we do now," said Kim.

Shilla Stay officially opens the Shilla Stay Gwanghwamun

Source: Shilla Stay.

The Shilla Hotels & Resorts’ premium business brand, Shilla Stay, has unveiled its latest location in Gwanghwamun, Seoul’s cultural, historical and business hub. Gwanghwamun is the main gate of Gyeongbukgung Palace and a designated national treasure.

Comprising 339 standard, deluxe and grand rooms, the Shilla Stay Gwanghwamun is within a 10-minute walk from three different subway lines - Line 1 (Jonggak), Line 5 (Gwanghwamun) and Line 3 (Anguk). It is close to attractions such as the Seoul City Hall, Gyeonghui Palace, Jongmyo Shrine and Gwangjang Market, as well as to Gwanghwamun Plaza, a public space developed by the Seoul Metropolitan Government that is a popular location for filming and features in many Korean blockbusters.

Shilla Stay Gwanghwamun’s interiors are designed by Italian architect Piero Lissoni, and reflect his signature minimalist style. A spacious lobby with a bar for relaxed casual meetings and a business corner where guests can stay connected while working away from the office are focal points in the hotel. There are also four function rooms available with a total capacity of up to 80.

Source: Shilla Stay. A function room. 

The 108-seat restaurant Café boasts an outdoor terrace, and serves breakfast buffets as well as a semi-buffet brunch. It transforms into a lounge bar in the evenings.

Interested?

The Shilla Stay Gwanghwamun is at 71 Sambong-ro, Jongno-gu, Seoul. To mark its opening, the Shilla Stay Gwanghwamun is offering a special package available up to January 31, 2016. Guests visiting the hotel during this period will receive a Shilla Stay Bear, complimentary breakfast for two, free Wi-Fi and access to the fitness centre. Room rates per night are KRW150,000*.

*Prices exclude 10% tax. Blackout dates apply. 

Autumn treats at The Shilla Seoul and at The Shilla Jeju

Source: The Shilla Seoul.

The Shilla Seoul and The Shilla Jeju are welcoming autumn with a series of special offers and unique opportunities.

Embracing traditional culinary customs, tThe Shilla Seoul’s fine-dining Korean restaurant La Yeon will present an autumn menu showcasing seasonal ingredients, including pine nuts, sweet potatoes and seafood. At the 2015 Asia’s 50 Best Restaurants awards, La Yeon debuted on the list at No.38 and earned the coveted One To Watch award.

With Mt Namsan framed by The Library’s full-length windows, The Shilla Seoul’s guests can enjoy the picture-perfect view while indulging in scones, pastries, cakes and various premium teas. The tea menu includes flavours as crème Caramel, Moroccan Mint and ‘Anniversary’, combining black tea, Mint, blue Mallow, Marigold Flowers, Rose Petals and Cream and raspberry flavours.

The Pastry Boutique at The Shilla Seoul embraces French flavours with its own interpretation of the Mont Blanc dessert, which traditionally consists of sweetened chestnut puree topped with whipped cream. The Boutique’s chefs offer a twist on the chestnut based classic with pistachio and pumpkin.

Last but not least, The Shilla Seoul boasts a private Sculpture Garden which showcases autumn’s changing landscape and rich-red colours to perfection. Aside from the natural beauty, visitors can also admire the 60-plus sculptures dotted throughout the 40,000 sq m garden.

At The Shilla Jeju, a Mediterranean-style resort, autumn is the season of outdoor movies. Movies will play each evening on a large poolside screen next to a fully heated outdoor swimming pool.

The Shilla Jeju’s Guest Activity Organiser specialises in arranging outings and guiding visitors to Jeju’s autumn experiences. Each GAO manages every detail of the outing and accompanies guests on outdoor activities such as horseback riding and sunset yacht cruising.

Guests looking to bring a touch of glamour to the camping experience can choose the Glamping Village. The cabana-style tents comprise a large comfortable sofa, dining table, heater, Galaxy tab, private stereo and a docking station for individual devices. Adding an extra level of luxury, a special lunch and dinner menu is available with chefs preparing dishes at the on-site barbecues. The meal concludes with a dessert being prepared live, in front of the guests.