Book a Disney adventure on the Disney Adventure with Traveloka

The inaugural Disney Cruise Lines journeys from Singapore will be available for booking on the Traveloka app from Q424, the the Southeast Asian travel platform has announced. The launch of Disney Cruise Line on Traveloka further strengthens the company’s commitment to promoting Singapore's diverse experiences and attractions, Traveloka said.

The Disney Adventure is scheduled to start voyages in late 2025, with a home port in Singapore. Voyages on Disney Adventure will feature Disney-themed dining options and thrilling onboard activities at seven themed areas.

Caesar Indra, President of Traveloka said: “The launch of the first Disney Cruise Line’s fleet in Asia presents an exciting new opportunity for travel enthusiasts to experience a world of adventure. With ticket sales estimated to start in Q424 on Traveloka - we encourage customers to follow our social media and register their interest in our app to get the latest updates on the Disney Cruise Line.

"Whether it's a family vacation, a romantic getaway, or an adventurous escape, Traveloka is committed to providing enhanced benefits and fulfilling holiday dreams. This launch marks a significant milestone in our mission to enrich our customers' travel journeys. Traveloka will be providing not just Disney Adventure tickets but a variety of other packages, including Fly-Cruise, Singapore vacation anchoring Disney Adventure, and many more, to cater to different segments and customers' needs.”

Disney Imagination Garden

The emotional heart of Disney Adventure, the Disney Imagination Garden is an enchanted valley, a charming garden, and an open-air performance venue all in one.

Disney Discovery Reef

Shop and dine in a retreat that evokes aquatic characters and nautical stories from Walt Disney Animation Studios and Pixar Animation Studios.

San Fransokyo Street

Inspired by the eclectic world of Walt Disney Animation Studios’ Big Hero 6, San Fransokyo Street has the atmosphere of a vibrant street market and boasts interactive games and activities, shops, cinemas and more.

Wayfinder Bay

At Wayfinder Bay, guests will be called by “the line where the sky meets the sea” to an oasis under the sun. The poolside retreat will reflect the Pacific Islands-inspired artistry of Disney Animation’s Moana.

Town Square

Town Square celebrates Disney royals. This fantastical forest hosts shops, lounges, cafes, restaurants, and entertainment venues with a royal Disney princess theme.

Source: Traveloka. The Town Square will celebrate Disney royals.

Marvel Landing 

Marvel Landing is where heroes unite. This area will offer Avengers-level adventure, with all-new attractions and experiences that showcase imaginative representations of favourite superheroes.

Toy Story Place

Toy Story Place is a whimsical, interactive playland with themed food venues and water play areas set in the world of Pixar’s Toy Story movies.

In addition to standard cruise passes, Traveloka will offer packages designed for Southeast Asian travellers, including Muslim-friendly packages later.

Beyond the cruise, travellers can design their own adventure with Traveloka. They can embark on the full Lion City experience by leveraging Traveloka’s exclusive deals for iconic attractions.

Guests can immerse themselves at the S.E.A. Aquarium, home to over 100,000 marine creatures, or wander through Gardens By the Bay, featuring the majestic Supertrees and vibrant floral displays. Wildlife enthusiasts can enjoy the Singapore Zoo's interactive exhibits and animal shows, or visit the Singapore Bird Paradise, where exotic birds can be viewed amidst lush greenery.

Details

Book at Traveloka's website or app.

Glassdoor shares list of top-rated companies for culture and values

Glassdoor has announced its report of the Top 25 Companies for Culture & Values, based on workplace insights shared by employees. Recognisable names in Asia Pacific include:

Twitter, which tops the list with a rating of 4.5* and the comment "the best place I have ever worked".

Rated no. 2 is PR agency Edelman, rated 4.4, which one employee says is "the only agency I will ever work for". Google was ranked no. 3 and also scored 4.4. It is called "an amazing company to work for" by one reviewer.

Riverbed is no. 4, with a score of 4.3. Facebook is rated 5th with the same score and National Instruments is 8th with a score of 4.2.

Apple is in 15th place and Nike is 16th; both scored 4.1. Disney is next at 17th, Citrix is 19th and Adobe is in 20th place; these three scored 4.0.

View the full list of 25 here.

*A rating of 4.01 or higher is equivalent to 'very satisfied'.

Create an experiential ecosystem for success

Think out of the box to get more people to take notice of your product or service. If you build an ecosystem around it that appeals to your target audience, the customers will come. This was the message from Big BirdCreative Company (BBCC), an integrated media company based in Taiwan which has built a name for itself in Taiwan and beyond through offering a slew of content-related services for children including education consulting, production & distribution, and brand development.

Cathy Han, President, BBCC provided a number of success stories during the Media Summit at the Asian Festival of Children's Content 2014 in Singapore this June. “As digital technology and globalisation trends continue, even end users become content creators. To excel in this field and deliver content to the end user, it is important to think about how to do it effectively,” said Han.

The company raised the perception of its partner Disney as a cut-rate content producer whose products are sold at night markets into a premium brand whose bilingual books are sold at almost twice the price of similar content from other publishers, said Han. The key to the Disney transformation was developing a professional performance troupe to conduct community outreach as well as investing in transforming Disney content into activities that could be conducted in class.

“We linked what you read and what you can do with the content,” Han explained. “We combined education with entertainment to make it edutainment. Kids love our content as it's a more interactive way to understand the content.”

BBCC also worked with McDonald's to provide live entertainment that would bring customers back to the restaurants again and again. The company trained McDonald's employees to perform content from its partners, including locally produced content as well as acts based on Disney and Marvel. Some 20,000 events were performed over two years in over 300 McDonald's restaurants in the country. “Content is (no longer) something you read but something you experience,” Han said.

BBCC's rights to Old Master Q (老夫子, OMQ), a fixture in Chinese comics in Greater China for over 50 years, was successfully turned into revenue generation by transforming the public's impression that it is too old fashioned. BBCC animated the comics, some as interactive content, and leveraged the 50^th anniversary of OMQ to develop a successful exhibition tour built around explaining Chinese humour.

“It's content that people can experience, and pay to go to. It's a very different approach to just reading the comics,” Han said.

A similar integrated ecosystem was built around a simple traditional nursery rhyme about building planes, Han shared. BBC created a bilingual picture book with a CD, sold e-book rights to different countries, tied up with McDonald's on publicity, and worked with a local TV channel to create animated programmes around the theme.

When entering a new market, a local partner is critical, Han added. “You can read a lot about market analysis about the country but you can't learn about the country unless you work with someone who really grew up there, and understands the day to day changes, the business needs. It's about operating in today's environment and not about something you read two to three years ago,” she advised.