Nike introduces personalised experience linked to the Nike NBA Jersey

A tag containing a NFC chip on Nike's new Nike NBA Jersey with NikeConnect unlocks real-time, personalised experiences in conjunction with the NikeConnect mobile app. Nike said that the Nike NBA Connected Jersey experience, as unlocked by NikeConnect technology, represents the first time that premium NBA content can be accessed through interaction with apparel.

From September 29, NikePlus members and NBA fans can access product, customised content and exclusive experiences through their jersey’s jock tag, where a NFC chip is located under the NikeConnect logo.

Source: NikeConnect app screens.

Interested?

The NikeConnect app is available for both Android and iOS 11 (iPhone 7 or newer; Android devices with NFC capability) globally. The Nike NBA Connected Jersey launches September 29 at nike.com/nba, nbastore.com, a Nike store or at team retailer. Check out the video of the Nike NBA connected jersey

Glassdoor shares list of top-rated companies for culture and values

Glassdoor has announced its report of the Top 25 Companies for Culture & Values, based on workplace insights shared by employees. Recognisable names in Asia Pacific include:

Twitter, which tops the list with a rating of 4.5* and the comment "the best place I have ever worked".

Rated no. 2 is PR agency Edelman, rated 4.4, which one employee says is "the only agency I will ever work for". Google was ranked no. 3 and also scored 4.4. It is called "an amazing company to work for" by one reviewer.

Riverbed is no. 4, with a score of 4.3. Facebook is rated 5th with the same score and National Instruments is 8th with a score of 4.2.

Apple is in 15th place and Nike is 16th; both scored 4.1. Disney is next at 17th, Citrix is 19th and Adobe is in 20th place; these three scored 4.0.

View the full list of 25 here.

*A rating of 4.01 or higher is equivalent to 'very satisfied'.