Twitter captures over 7.3 million #GE14 tweets for Malaysia election

- Over 7.3 million #GE14 tweets during the campaigning period in Malaysia

- New Twitter election record for Malaysia

- Pakatan Harapan and Dr. Mahathir Mohamad were the most mentioned political coalition and party leader on Twitter during the campaigning period

- Over 4.2 million Tweets for #GE14 sent in the past 24 hours during Election Day

With more than 7.3 million tweets related to the Malaysia election (hashtags #GE14 and #MalaysiaElection) sent during the 1.5 week campaigning period (from 28 April to 9 May 2018), Twitter was the best place to check out the discussion in Malaysian politics.

Election Day discussions on Twitter overtook all other conversations in Malaysia on May 9. Over 4.2 million Tweets related to #GE14 came through in the past 24 hours from across Malaysia and the world, Twitter said on May 10. #GE14 took the top spot trending in Malaysia with political topics, such as #MalaysiaMemilih, and #PakatanHarapan, occupying seven of the top 10 trends in the country.

Between the two political coalitions, Pakatan Harapan (@pakatanharapan_) garnered 51% of the share of voice on Twitter while Barisan Nasional (@barisanasional) took 49%. Dr Mahathir Mohamad (@chedetofficial) took 58% of the share of voice on Twitter against Mohd Najib Tun Razak (@najibrazak) who took 42%.

"Twitter is the best way to see what's happening in Malaysia and to talk about it, and it was no different with the Malaysia election where live Twitter updates helped Malaysian voters and everyone around the world follow and discuss the political developments in real-time,” said Philip Chua, Global Government and Elections Lead, Twitter Asia-Pacific.

“It was tremendous to see how people across Malaysia and the world watched the rallies and tweeted about the election over the past few months and on Election Day, all leading up to this historic moment for Malaysia."

Twitter had also launched an election emoji, featuring the Malaysian flag on a ballot box, to encourage Malaysians to vote and light up Twitter with their thoughts and views on the election.

Explore:

View the heat map to see the global conversation for the #GE14 on Twitter

Experience the Twitter Moment gathering news tweets around the election, and a selection of the most engaged-with tweets from people in Malaysia:

I asked @chedetofficial what it means for Malaysia, after 61 years, to finally have a change of government. He joked “I don’t know, we haven’t done this before”. #ge14

— James Massola (@jamesmassola) May 9, 2018

Ladies, we bout to have a RESPECTABLE FEMALE FIGURE as our DPM soon enough. The future is really female, damn we all making progress so proud of us #GE14 #Malaysia pic.twitter.com/aelX0qmero

— Adlina (@adlina_ar) May 9, 2018

Today, history has been made 🇲🇾

• new government after 61 years
• Malaysia first female deputy minister
• the oldest (93y/o) candidate won
• the youngest (22y/o) candidate won

A proud first time voter here! #GE14

— Ana (@nmalyanah) May 9, 2018

Twitter launches new customer support features for businesses

Source: Twitter. New customer support features.

Twitter is introducing enhanced customer support features to help businesses globally provide even better customer service. Businesses can now indicate that they provide support, and that information now appears in suggestions when people search for a business, mention a business in a Tweet, or find a business in Direct Messages. Additionally, businesses can display hours of availability on their profile to help set people’s expectations for when they are likely to reply.

These businesses’ profiles will also display a more prominent button to start a Direct Message so people know the business offers support privately. Bank Negara Indonesia (BNI) and SMART Philippines are among the first in Southeast Asia to leverage the new support features for better customer service.

The latest enhancements complement previously announced improvements for customer service, including Direct Message links and Customer Feedback cards to help businesses provide better service on Twitter.

“Customer service is an important part of BNI. Being active on Twitter through our @BNI and @BNICustomerCare accounts every day enables us to communicate with our customers, wherever they are. With the Message Button and Support Indicator in our Twitter account profile, it becomes easier for customers to contact us via Direct Message and they will also know when we can respond to their tweets,” said Grace Pong Samma, GM, Marketing Communication Division, BNI.

“Our followers used to go through multiple stages just to reach out to us, but Twitter’s Customer Service has allowed us to streamline our process and consequently increase our engagement with our beloved customers. Over the trial period alone, we saw a 32% increase in direct messages, which allow us to handle the concerns of our customers efficiently and get their feedback so we can continuously improve our service,” said Raymund Rivadelo, VP and Head of Customer Care, SMART Philippines.

Interested?

The features can be activated on a new Customer support settings page on the Twitter Dashboard website. Businesses are required to first enable the setting to receive Direct Messages from anyone. This allows users a choice to communicate about support issues via tweets or Direct Messages, since support issues may require sharing personal information or longer descriptions of issues.

To learn more about how Twitter can help businesses with customer service, businesses can visit Twitter’s Help Center or contact their Twitter account team. Alternatively, they can reach out to one of the Official Partners directly to learn more about getting started with Customer Feedback.

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posted from Bloggeroid

Twitter announces first-ever Singaporean music collaboration with @Sezairi

● #SezairiQA and live songs on Twitter and Periscope @ 6:30pm on 31 August 2016
● #SezairiLive debut show at Twitter APAC HQ in Singapore @ 7:30pm on 2 September 2016
● Winners of @Sezairi photo caption contest get free tickets to #SezairiLive event


Following a pre-listening party (#SezairiPreLP) on Twitter in the previous week, Singapore idol Sezairi (@Sezairi) will be performing live (#SezairiLive) on Twitter, Periscope and at Twitter’s Asia Pacific headquarters this week.

#NowPlaying Fire To The Floor by Sezairi https://t.co/odNx4FHOIx

— SEZAIRI (@sezairi) August 25, 2016

“Music is one of the most widely discussed topics on Twitter in Singapore and around the world. We’re happy to work with our global music partners like Sony Music on supporting local acts and Sezairi is a great choice for our first Singaporean music partnership. He’s very good at using Twitter to show his personality and to connect with his fans in the moment, such as when he live-Tweeted a taxi driver listening to his new song,” said Pratiksha Rao, Head of Media Partnerships, Twitter Southeast Asia.

She added, “We’re excited to do more in the local music scene and our work with Sezairi is a great example of how Twitter and Periscope give artists a global stage to engage in real-time with passionate music lovers, as well as enable fans to interact with their favourite music stars through Tweets, photos and live video.”

Sezairi’s fans in Singapore and around the world can see behind-the-scenes action and live content from the show by following @Sezairi and @SonyMusicSG official Twitter and Periscope accounts or searching for the #SezairiLive hashtag on Twitter and Periscope.

Interested?

Sezairi Part 1 will be at 6:30pm, August 31 via a live Twitter Q&A and Periscope viewing session. Fans can Tweet their questions in advance using the #SezairiQA hashtag and follow the Twitter and Periscope accounts @Sezairi to see his answers. There will be acoustic performances of several songs from his new self-titled album on Periscope.

Sezairi Part 2 will be on September 2 at Twitter’s Asia Pacific headquarters for the first-ever live show of the tracks from his new extended play recording (EP). The #SezairiLive event starts with the VIP Meet & Greet from 6:45pm to 7:15pm, after which the doors open at 7:30pm for music fans. Standard (S$25) and VIP (S$30) tickets are available online. Free tickets are on offer by tweeting a caption for a photo of Sezairi's cat Khaleesi:

Just my cat Khaleesi chillin...CAPTION THIS & win a pair of tix to my showcase 2nd Sep! #LoveCatsSG #SezairiLive pic.twitter.com/IijM3H3K6O

— SEZAIRI (@sezairi) August 16, 2016

View the Sezairi Pre-Listening Party

Hashtags: #LoveCatsSG, #SezairiLive, #SezairiPreLP, #SezairiQA 

KKBOX launches Cpop campaign on Twitter

Source: Twitter. Screenshot of Tia Ray's tweet.

 

 

Twitter and KKBOX, the Asian music streaming brand, are working to expand the appreciation of Chinese pop music, or Cpop (#Cpop), to a global audience.

KKBOX is creating #OnlyOnTwitter Cpop content on their official Twitter account (@KKBOX), including weekly live Twitter Q&A interviews with Cpop artists, autographed video clips from Cpop musicians and producers using Twitter's Challenger app, regular #KKvote contests to engage overseas Cpop fans, and live broadcasting of Cpop concerts and the annual KKBOX music awards via Periscope (@KKBOXTW) to the world.

With the #LoveCpop campaign from now, Cpop artists are showing support to KKBOX to bring Chinese-language music to the world. An increasing number of Cpop artists such as Jam Hsiao (@JamHsiao0330), Z-Chen (@zchen0508), May Day (@Mayday_EN), IO Band (@ioband), Tia Ray (@tiaraymusic), Vanness Wu (@VanNessVanWu), Stefanie Sun (@Stefsunyanzi), Kelly Lin (@kellyhlin), JJ Lin (@JJ_Lin), GEM (@GEMoving), Shung Xiao Yu (@ShungXiaoyu), Coco Lee (@cocolee117), and Erika Liu (@ErikaLiu0314) are already on Twitter to amplify their music to the world.

Catherine Chien, Marketing VP of KKBOX, said: "KKBOX offers the most comprehensive Asia-pop music library. This year, KKBOX's tracks have grown from 20 million to 25 million. Also, over 2,500 artists and celebrities are longtime supporters of KKBOX. With Twitter as our social media partner, we will co-create exclusive content on Twitter for Cpop fans and artists to share their music appreciation with the world through the live communications platform."

Margot Ling, Head of Media Partnerships of Twitter Greater China, said: "We want to bring more Chinese-language content to Twitter to make our global communications platform the live connection to Chinese culture for our users around the world. Music is something that everyone can appreciate and our KKBOX collaboration is a new and exciting way to promote Cpop to the world through real-time interactions and live conversations on our platform.

"We're thrilled that KKBOX, one of Asia's top music streaming service platforms, will regularly create unique Twitter content with established and emerging Cpop artists, as well as during music concerts and award shows."

Cpop artists' video Tweets for their global fans:

Lala Hsu - the Taiwanese singer-songwriter who won the Best New Artist award at the 2010 Golden Melody Awards and was crowned the champion for Taiwan's singing competition One Million Star.

A-Lin - the aboriginal Taiwanese pop singer A-Lin has the title A Born Diva. She has won numerous music awards and is extremely popular within the Mandarin-speaking world.

Yoga Lin - the singer's debut album in 2008, Mystery Guest, topped all the major musical and radio charts in Taiwan, Hong Kong, Singapore, Malaysia and mainland China.

Tia Ray - the Cpop-R&B-Soul-Jazz singer-song-writer from Hunan Province of Mainland China was the winner of The Best Stage Performance Award and Outstanding Singer Award at the 2015 Global Chinese Music Awards Ceremony.

Finn Liu - the multiple music contest champion jazzy-Cpop singer from Heilongjiang Province of Mainland China was voted the Best Newcomer of the Guangzhou Music Chart Awards 2015.

Jam Hsiao - Jam was the winner of the 2015 Ten Outstanding Young Persons in Taiwan.

Cpop artists also answered fan questions in Twitter Challenger video messages:

Derrick Hoh - the Singaporean idol singer gained nationwide recognition after emerging as the second runner up in Channel U's Project SuperStar in 2005.

GJ - the music award-winning Shanghai-born Chinese Australian won the Best New Singer-song-writer Music Radio China Top Music Award.

Interested?

Follow @KKBOX on Twitter and @KKBOXTW on Periscope to enjoy the livecast behind-the-scenes action and song highlights of all Cpop concerts hosted by KKBOX in Taipei and Hong Kong this year.

June 5 - Jason Chan x Phil Lam Live features the two Canadian-Hong Kong Cpop singers
June 17 - Binghem Yeh x Shennio Lin Live brings two Taiwanese singers together

Twitter offers video content for marketing campaigns with First View

Source: Twitter. How First View works.

Twitter has introduced First View in Asia Pacific. The feature is a way to share brand stories with video content across Twitter's audience, the company said. As of April 2016, Statista says that Twitter has 320 million users.

Asia Pacific is the largest and fastest-growing region for Twitter worldwide, and First View can empower Asian businesses of any size to take their marketing campaigns to the next level using Twitter's platform for real-time, public conversations. Nike Philippines, Samsung Australia and Tata Motors India are among the first advertisers in the region to leverage the feature.

"Audiences today demand video content. With First View, marketers have the ability to connect with their audience through richer forms of communication and creative content, while ensuring that they are constantly top-of-mind on their feeds," said Maya Hari, Senior Director for Product Strategy & Sales, Asia Pacific, Latin America and Emerging Markets. "First View provides advertisers with the opportunity to own the most valuable ad space on our platform on any given day, expanding their reach within a 24-hour period."

Premium placement

When users first visit the Twitter app or log in to twitter.com, the top ad slot in the timelines will be a Promoted Video from that brand. "Word of mouth is more important than ever. Twitter's First View gives Samsung the opportunity to reach a wide audience to generate buzz and conversation about our new #GalaxyS7 and #GalaxyS7edge smartphones. We are able to hit a broad audience with great video content to help drive social momentum," said Philip Newton, Corporate Vice President & CMO Samsung Electronics Australia.

"Video is one of the hottest topics for all marketers at the moment. We are delighted to see exciting products being launched by Twitter, giving us more opportunities to build great experience for our audience. The ability of using video to generate global conversations and dominate moments of interest with First View opens up a great playing field, and ties in strongly with Mindshare's vision of Adaptive Marketing," said Quentin Perrot, Senior Account Director APAC, MindShare, the company managing Nike's media strategy in Southeast Asia.

Interested?

First View is now available in 29 countries including the Asia Pacific markets Australia, India, Indonesia, Japan, Malaysia, Philippines and Singapore.

Know where you stand on social media with Socialbakers' Social Health Index

Socialbakers, a social media analytics and optimisation company, has introduced its Social Health Index, which was developed in partnership with Lenovo. The industry benchmark provides brands with a single assessment of their social marketing performance across platforms, allowing them to easily measure and compare their entire social footprint in relation to their competitors over time.

"The Social Health Index is the first industry benchmark that puts brands' social marketing performance into context," said Jan Rezab, CEO and Co-Founder of Socialbakers. "Brands need a way to quantify their return on investment into social relative to their competition. Our development of this index with Lenovo provides a simple way for brands in any industry to do this."

The Social Health Index traces a brand's social performance on Facebook, Twitter, and YouTube and combines it into one single rating. Brands are scored on four metrics key to core business goals - participation of the social audience, acquisition of new community members, retention of the brand's audience, and the shareability and effectiveness of content.

"Lenovo is constantly looking for ways to evaluate the approaches we take in engaging with our customers such as through conversations on our global Twitter handles or through our close to 60 Facebook pages across the organization," said Rod Strother, Director, Digital and Social Center of Excellence at Lenovo. 

"We recognised the need for an easy way to benchmark our use of social platforms against others in the industry and share this information in a digestible format with Lenovo executives. Socialbakers was the perfect partner with whom to develop this index due to the company's dedication to providing brands with competitive intelligence insights."

The Social Health Index is now available as part of Socialbakers' executive dashboard. Read the associated blog post here. 

Glassdoor shares list of top-rated companies for culture and values

Glassdoor has announced its report of the Top 25 Companies for Culture & Values, based on workplace insights shared by employees. Recognisable names in Asia Pacific include:

Twitter, which tops the list with a rating of 4.5* and the comment "the best place I have ever worked".

Rated no. 2 is PR agency Edelman, rated 4.4, which one employee says is "the only agency I will ever work for". Google was ranked no. 3 and also scored 4.4. It is called "an amazing company to work for" by one reviewer.

Riverbed is no. 4, with a score of 4.3. Facebook is rated 5th with the same score and National Instruments is 8th with a score of 4.2.

Apple is in 15th place and Nike is 16th; both scored 4.1. Disney is next at 17th, Citrix is 19th and Adobe is in 20th place; these three scored 4.0.

View the full list of 25 here.

*A rating of 4.01 or higher is equivalent to 'very satisfied'.

In the UAE, Zakat Fund leverages social media to educate, communicate

In the UAE, the Zakat Fund is reaching out to the public through social media in a bid to increase public awareness of zakat and transparency on the dealings of the Fund.

The authority specialising in collecting money for zakat and charity and spending it on the eight legal channels of zakat deploys Twitter, Facebook, Youtube, Instagram, and Google+ to enable the public to follow on-going activities and initiatives and to act as a conduit for queries, notices and complaints, said H.H Abdullah ibn Aqeedah Al Muhairy, Secretary-General of the Zakat Fund.

H.H. disclosed that January statistics from the Arab IT News Portal stated that about 81% of UAE users use the Internet to log into social networking websites, representing 3 hours and 17 minutes of daily use each. 

Facebook is the most popular social networking platform used in the UAE, followed by Google+, then Twitter, Linkedin, and Instagram respectively. The study stated that 74% of UAE users have smartphones, which 38% use for e-shopping and 90% use for searching for local services. 

*Pictures from the Zakat Fund website