HP, Ferrari, fuel PC innovation with shared design and engineering vision

Source: HP. the HP Limited Edition Scuderia Ferrari AI PC is now available in Singapore.

HP has announced the availability of the HP Limited Edition Scuderia Ferrari AI PC in Singapore. The luxury device, the result of nearly two years of collaboration, blends Ferrari’s design philosophy and racing heritage with HP’s commitment to cutting-edge innovation and precision engineering.  

“This notebook is a true reflection of how Ferrari and HP set a cutting-edge manufacturing technology, where advanced material engineering and craftsmanship converge into a unique, uncompromising expression of performance, precision, innovation and refined design,” said Flavio Manzoni, Chief Design Officer, Ferrari.

“We are excited to work with Ferrari to create a product that transcends traditional boundaries of PC design,” added Stacy Wolff, Senior VP of Design and Sustainability, HP Inc. 

“The HP Limited Edition Scuderia Ferrari is a testament to what can be achieved when two industry leaders combine their expertise—delivering an extraordinary user experience that is as capable as it is beautiful. This is HP at its best: built for your best work, in style.”  

The HP Limited Edition Scuderia Ferrari is a masterclass in design and engineering, guided by a single principle: every element originates from a technical necessity. The result is a device where performance, technical clarity, and visual identity converge. 

Accompanied by a Poltrona Frau leather sleeve, crafted from the same Italian leather used in Ferrari car interiors, the device is as stylish in transit as it is in use. The CNC precision-milled chassis features a zirconium bead-blasted surface in Rosso Magma, Ferrari’s iconic finish that evokes the primal energy of molten lava. Metallic particles create 3D depth across every curve and line of the device.  

Over 2,000 calibrated micro-perforations in the technical glass surface are inspired by fluid dynamics, working in synergy with the fans to maximise air intake and cooling efficiency. The cooling system is intentionally left visible as a direct nod to Ferrari’s exposed engine bay design. 

This PC is equipped with an Intel Core Ultra X7 processor 358H with Intel Arc B390 graphics that delivers up to 180 TOPS for fast, responsive performance.

Featuring a 3 K Tandem OLED+ touch display, the HP Limited Edition Scuderia Ferrari delivers ultra-bright visuals for a cinematic viewing experience. Exclusive Ferrari wallpapers are included. The keyboard is equipped with LED backlighting for each individual key, enabling four customisable lighting animations and any-colour selection with RGB. 

The bottom surface of the device marries carbon fibre and glass construction—a nod to Ferrari's philosophy of functional transparency. A full glass palm rest and haptic touchpad boundary that illuminates on contact are a direct extension of Ferrari’s “eyes on the road, hands on the wheel” philosophy. 

HP Wolf Security for Business provides a hardware-enforced, resilient defence against cyberthreats. 

Details

The HP Limited Edition Scuderia Ferrari AI PC is available on HP.com in Singapore for S$8,250. 

Only 4,999 units are available, each with a serial number, reflecting Ferrari’s philosophy to sell one less car than the market demands and reinforcing the device’s status as a collector's item.  

Social media tracking reveals Formula One sentiments across Asia Pacific

To help sales, marketing and customer care professionals listen, gain insights and more effectively engage with customers across social channels, Microsoft unveiled Microsoft Social Listening in July in eight Asia Pacific markets*. This new service adds the capabilities for people to analyse and act on market intelligence from social conversations, including measuring sentiment across a wide array of social channels. It also allows users to track product, brand, competitor and campaigns globally and in real time to gain true understanding of their customers and their business across the social Web.

Microsoft Social Listening will be offered as part of the Microsoft Dynamics CRM Online professional licenses at no additional charge; on-premises customers can get Microsoft Social Listening for an incremental cost. In addition, Microsoft Social Listening has expanded to include monitoring news – making the latest breaking news and relevant stories easily accessible for all.

To show the power of the Social Listening feature, Microsoft tracked social chatter in Asia Pacific on Formula One from 26 August to 17 September. Over 6,000 posts were discovered, an average of 209 a day. The most mentions were from Australia, followed by Singapore and then Indonesia, and overwhelmingly from Twitter (99.7%) as opposed to other social networks.

Team Ferrari clocked in 587 posts, and was most popular in Australia, while Lotus had 286 posts and was most popular in the Philippines. Team Mercedes received 249 mentions and is an Indonesian favourite.