Singtel offers three times the mobile data at a nominal cost, plus Wi-Fi calling

Source: Singtel website. A new subscription add-on gives three times the mobile data at a nominal S$9.90 for those who get a new plan, or recontract.

Singtel has debuted a mobile data add-on, DataX3, at its iPhone 7 launch event at Marina Bay Sands Convention Centre last week. With DataX3, customers enjoy triple the mobile data allowance on their plans, for S$9.90 a month. Available to Singtel Combo Plan (Combo 2 and above) customers, DataX3 follows the launch of the DataX2 add-on that was first introduced earlier this year.

“We are always looking for innovative ways to give our customers more affordable data because mobile data has become essential to most Singaporeans for communicating, shopping, banking and entertainment. DataX2 has been extremely well-received and is very popular with our customers, leading us to create an even more attractive offer of DataX3. Now, customers can choose to get more value for their money by simply adding on DataX2 or DataX3, depending on their data consumption needs,” said Yuen Kuan Moon, Chief Executive Officer, Consumer Singapore, Singtel.

DataX3 offers significant cost savings to customers. For example, a customer on a Combo 4 plan will have the option to top-up at S$9.90 per month to get a total of 12GB of mobile data. It is available to new and re-contracting customers on eligible Combo Plans with a minimum subscription period of 24 months.

Singtel also announced that it will offer WiFi Calling (also known as Voice over WiFi) to Singtel mobile postpaid customers. This service allows customers to make HD quality voice calls and send SMS via any local Wi-Fi connection without the use of an app. The calls will switch seamlessly to the Singtel 4G network when users move out of Wi-Fi hotspot coverage. This service is available at no additional cost.

“WiFi Calling is a network innovation which offers added convenience and an enhanced mobile experience to customers. Our customers can now have mobile coverage even in difficult-to-reach places such as basements and windowless rooms, as long as there is a Wi-Fi signal. This service extends our extensive mobile network to cover a wider footprint and complements our ongoing efforts in delivering the fastest and widest 4G service in Singapore**,” said Yuen.

WiFi Calling will initially be available on selected iPhone, Samsung Galaxy and Sony Xperia smartphone models*, with other devices to be supported in the coming weeks. To enjoy the service,
customers will need to switch on the VoLTE, and WiFi Calling settings on their device and ensure that it is running the latest firmware or iOS. Calls and SMS messages made over Wi-Fi will utilise the talk time and SMS bundles of customers’ mobile plans respectively.

Interested?

Pricing is as follows. Plans are only applicable to new and recontracting customers on eligible Mobile Combo Plans upon signing a two-year device agreement. A minimum subscription period of 24 months applies.

Source: Singtel. Combo mobile plans with DataX3. Compare against DataX2 plans.

Read the WorkSmart Asia blog post on StarHub's 12GB mobile data plan

*Supported phones include the iPhone 7, iPhone 7 Plus, iPhone 6s, iPhone 6s Plus, iPhone SE, Samsung Galaxy S7 4G+, Samsung Galaxy S7 Edge 4G+ and Sony Xperia X Annexe.

**Singtel has the fastest and widest outdoor 4G speeds with the lowest latency rates in Singapore, according to IDA MyConnection SG survey results for January to June 2016 and IDA’s Nationwide Outdoor Service Coverage measurements for Q216.

posted from Bloggeroid

Free calling app nanu offers new way to reach customers

Source: nanu website.

The world’s first truly mobile and completely free call app, nanu, is seeing exponential growth in its monthly active users (MAUs) and daily active users (DAUs)*. The Singapore-based startup, also called nanu, reported that the apps's MAUs (56%) and DAUs (19%) are nearly double of the industry standard.

“While most technology startups share their download numbers, majority of them are reluctant to disclose the MAUs and DAUs. It is simply because for many of them the numbers are dismal. Luckily we don’t have that issue and are glad to share our numbers. Our data shows that not only are we succeeding with a large number of downloads, the usage of our app is on the rise as well,” says Martin Nygate, CEO of nanu.

“This is indicative of the birth of a unicorn**,” he adds.

According to some estimates, roughly 95% of over 50 million mobile apps downloaded daily are discarded within 30 days. Nanu’s figures, on the other hand, indicate its 'stickiness' with users.

The app makes use of ultra-low bandwidth VoIP technology and an advertising-sponsored free-call business model to provide high quality free calls to everyone, everywhere. Since nanu uses 80% less bandwidth than its rivals, it works on any network, enabling it to offer high quality calls where other apps do not work. These features have driven nanu's popularity in emerging markets like India, where 3G connectivity is a big issue. India accounts for over half of nanu’s users with roughly around 1.6 million downloads.

Nanu, has also developed proprietary technology that allows it to overlay voice adverts over the ringtone when a user calls another phone using the app. This offers advertisers an opportunity for one-to-one targeted campaigns based on users’ demographics. The adverts are non-intrusive as they end as soon as the receiver picks up the call. According to nanu, the click-through rates (CTRs) of initial campaigns run on nanu have been six to seven times higher than industry standards.

Interested?

Download nanu

*Nanu explains that MAUs and DAUs are metrics that indicate how popular an app is with the users and how fast it is growing. The industry standard of measuring a successful growth pattern is the 30/10/10 metric. According to this, 30% of all people who have downloaded the app should be using it at least once a month – this statistic is the MAU. Of these MAUs, 10% should be using the app on a daily basis – a statistic called the DAU.

**A unicorn in investment terms is a startup valued at US$1 billion or more.