21 February 2014

TaxiPixi cab booking app now in Kuala Lumpur, more countries to come

Cab booking app TaxiPixi is now in Malaysia, and will be on Celkon phones not only in India, which it calls home, but also in Sri Lanka, South Africa and Nepal. 

India-headquartered On Time Technologies, the company behind TaxiPixi, launched the app in Malaysia this week, and also announced that mobile phone maker Celkon will also be pre-installing the app on its phones in other countries.

"As a part of the deal Celkon will pre-embed the TaxiPixi application in all its compatible smart phones selling in India, Sri Lanka, South Africa, and Nepal, and promote it to our existing consumers through the Celkon app store and website," said Pradeep Yerraguntla, Head, Digital, Celkon Mobiles.  

The radio taxi booking app is now available in 10 cities in India and in Kuala Lumpur, Malaysia. Cabs may be booked in under 15 seconds, and there is an instant confirmation of the booking. The taxis can also be tracked in real-time before they reach the user. 

Kajal Dubey, CEO, TaxiPixi, said that the partnership with Celkon is adding substantially to the existing user base.   

"The mobile range on offer by Celkon is a perfect combination of fashion and purpose. Our aim will be to leverage their innovative products to build conversations with young consumers as they enjoy experimenting with exciting innovative technology products like Taxipixi. We are adding up to 100,000 users every month through Celkon," she said.

The app went live in Malaysia on 20 February. "We will be marketing online through Facebook, and giving drivers a free trial offer for a month," said Dubey. Participating drivers will display the distinctive orange stickers with the TaxiPixi logo on their vehicles.

*All images from TaxiPixi.