TaxiPixi taxi booking app wins mBillionth Award in South Asia

TaxiPixi, a smartphone-based taxi booking app that allows customers to send a taxi request directly to drivers of multiple taxi companies in real time, has been recognised as the best Travel App for South Asia at the 5th mBillionth Awards. 

The mBillionth Award honours outstanding mobile content and apps from eight countries in South Asia: Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka.

Source: TaxiPixi.

“This award gives us great confidence and further strengthens our belief in a one-stop solution for all urban transportation needs,” said Kajal Dubey, CEO of TaxiPixi. "We have received extremely positive feedback from customers and taxi operators across the world."

TaxiPixi has more than 2,000 cabs registered on its platform in Delhi and Hyderabad in India, and also in Malaysia. The app is available on both the Android and iOS platforms.


Read about TaxiPixi's Malaysia launch here.

TaxiPixi cab booking app now in Kuala Lumpur, more countries to come

Cab booking app TaxiPixi is now in Malaysia, and will be on Celkon phones not only in India, which it calls home, but also in Sri Lanka, South Africa and Nepal. 

India-headquartered On Time Technologies, the company behind TaxiPixi, launched the app in Malaysia this week, and also announced that mobile phone maker Celkon will also be pre-installing the app on its phones in other countries.

"As a part of the deal Celkon will pre-embed the TaxiPixi application in all its compatible smart phones selling in India, Sri Lanka, South Africa, and Nepal, and promote it to our existing consumers through the Celkon app store and website," said Pradeep Yerraguntla, Head, Digital, Celkon Mobiles.  

The radio taxi booking app is now available in 10 cities in India and in Kuala Lumpur, Malaysia. Cabs may be booked in under 15 seconds, and there is an instant confirmation of the booking. The taxis can also be tracked in real-time before they reach the user. 

Kajal Dubey, CEO, TaxiPixi, said that the partnership with Celkon is adding substantially to the existing user base.   

"The mobile range on offer by Celkon is a perfect combination of fashion and purpose. Our aim will be to leverage their innovative products to build conversations with young consumers as they enjoy experimenting with exciting innovative technology products like Taxipixi. We are adding up to 100,000 users every month through Celkon," she said.

The app went live in Malaysia on 20 February. "We will be marketing online through Facebook, and giving drivers a free trial offer for a month," said Dubey. Participating drivers will display the distinctive orange stickers with the TaxiPixi logo on their vehicles.

*All images from TaxiPixi.

TaxiPixi aims to make taxis more popular in India and beyond

A new free taxi booking app is making waves in India. Available through an Android or iOS app or online, TaxiPixi is less than a year old and offers reliable point-to-point and hourly packages for booking cabs, motorcycles or autos (auto-rickshaws).

TaxiPixi's home page online

“We believe that the primary hurdle towards increasing taxi usage is the lack of reliable availability and the perceived high cost of taxis when compared to driving your own car,” said Co-founder and CEO Kajal Dubey.

According to Dubey, taxi usage can be increased in India when customers are assured of four things:

1. Availability: If there is always a cab available when a customer makes a booking

2. Timeliness: Customers should get the cab in 10 to 15 minutes

3. Reliability: A driver who accepts the booking always shows up, and shows up on time

4. Cost: The cost of using a taxi should not be 25% to 30% higher than driving your own car

“We hope to achieve these goals by making taxi booking extremely easy, increasing transparency of cab availability and providing more choices to customers as well as drivers. We believe that these will help in improving the efficiency of the taxi market in India, thereby reducing the cost of taxis for customers and increasing the profitability for cab drivers,” she said.

TaxiPixi is structured with safety in mind, Dubey added. “We add a driver to the TaxiPixi platform only after a thorough manual verification of all documents, permits and licences of the cab and driver. As an additional safety measure, we are working on technology that would enable customers to share details of their journey with their family and friends,” Dubey said.

While CabGuru also offers taxi booking in India, TaxiPixi seems to have hit the sweet spot for many. Since it was launched in May 2013, TaxiPixi has crossed 25,000 downloads on the Android platform, with 20,000+ downloads for Delhi alone. TaxiPixi launched in Hyderabad in October 2013 and has since added more than 200 drivers and more than 5,000 Android downloads from that city. There was also pent-up demand for TaxiPixi on iOS. The iOS app launched on Christmas eve 2013, and saw more than 1,000 downloads in less than 48 hours.

“We plan to extend our services to other metro cities including Bangalore, Kolkata, Mumbai, Pune and Chennai,” Dubey shared. “TaxiPixi has also received interest from entrepreneurs in other countries – including the US, UK, Peru, Turkey, and Malaysia, to bring the free taxi booking app to these markets.”