15 August 2014

Marriott expands mobile check-in and checkouts to more brands

As part of its global mobile strategy, Marriott International has extended its mobile check-in and checkout feature to eleven additional brands – The Ritz-Carlton, JW Marriott Hotels & Resorts, Renaissance Hotels, Autograph Collection, AC Hotels, Courtyard, SpringHill Suites, Fairfield Inn & Suites, Residence Inn, TownePlace Suites and Marriott Executive Apartments*. 

The services are now available at 1,200 properties worldwide, and will be live at more than 4,000 hotels worldwide by year-end. Guest mobile check-in and checkout was previously available to nearly 500 properties of the company's flagship Marriott Hotels brand. The company's hotels have achieved a near perfect success rate in executing a half-million mobile check-ins to date, leading to nine out ten guests saying they will use it again.

With the Marriott Mobile app, Marriott Rewards members receive a push notification on their Apple iPhones or Android devices after 4 pm on the day before their arrival alerting them that they can check in. They will receive an automatic notification when their room is ready. 

Communicating in advance means the hotel is prepared for their arrival. Because payment information is stored within members' profiles, guests simply walk up to the expedited mobile check-in desk where their pre-programmed key card will be waiting for them.

At the end of their stays, guests receive a push notification alerting them that mobile checkout is available. Upon completion, guests will then be prompted to provide an email address where their bill should be sent, allowing them to confidently bypass the front desk. Mobile check-in and checkout are available in five languages: English, French, Spanish, German and Mandarin.

The company's award-winning Marriott Rewards became the first major hotel loyalty programme to offer geo-targeted, mobile offers using beacon technology. Participating hotels send members, who opt-in, push notifications on their mobile devices as they pass by "hot spots" within the property. Called LocalPerks, offers are tailored to the property, ranging from food and beverage to golf. Future plans for LocalPerks include extending them to the neighbourhoods surrounding participating hotels.

*Mobile check-in and checkout is available at all Marriott Hotels, JW Marriott Hotels & Resorts, Renaissance Hotels, Marriott Executive Apartments and at a select but increasing number of Ritz-Carlton, Autograph Collection, Courtyard, SpringHill Suites, Fairfield Inn & Suites, Residence Inn and TownePlace Suites properties. 

*Images from Marriott.