16 September 2014

Which foods are the most paisa vasool? ING Vysya Bank reveals all

Source: ING Vysya Bank.

As part of a digital marketing campaign, Facebook fans of ING Vysya Bank have shared some interesting insights on what foods are considered value-for-money for Indian foodies. 

In this first-of-its-kind campaign, around 14,000 netizens were asked the value of food items across different meals. Across each category that covered breakfast, lunch, beverages, snacks, dinner and dessert, people voted for the most "paisa vasool" (value for money) food from five choices provided. For instance, nimbu pani was voted the most preferred beverage while idli - sambhar was the most "paisa vasool" breakfast. Similarly, vada pav and gulab jamun emerged as value-for-money food.

The campaign, that showcased the value of money and savings, also offered interesting prizes to participants. The bank has been consistently engaging with its social media fans and customers through various contests and polls. It recently concluded the 'Master Save' campaign which lasted for a month, receiving over 40,000 likes on Facebook and over 5,000 followers on Twitter.