6 February 2015

Online fashion store KLARRA pivots to target PMEBs

Fashion e-retailer KLARRA, fronted by Singapore fashion icon and influencer Beatrice Tan, has pivoted to offer professionals, managers, executives and businesswomen timeless designer-style classics.

KLARRA’s Spring/Summer 2015 collection integrates classic lines with modern tailoring techniques for the KLARRA woman, a confident, independent individual unfazed by passing trends and undefined by age.

Fall/Winter 2014: Maeve
cross-stitched culottes,

KLARRA currently features two lines, its namesake being the pillar of its fashion range while a conceptual line, FRONTROW by KLARRA, focuses on unique and quality fabric and prints created with a specific theme.

Source: KLARRA website.
Spring/Summer 2015: Sanchez
neoprene sweater dress in
grey foam, S$52.
Ensembles in the FRONTROW collection include textured culottes, the Todd Tailored Culottes, crafted with crepe back satin to create an eye-catching structure. Featured in a trendy seafoam colour, this versatile piece is designed to perfectly enhance the feminine silhouette. A full range of tailored culottes, skorts and sweaters is also available.

"We want our customers to look good, and also feel good. Thus far, the response has been encouraging and we are excited to introduce more of such quality pieces to our customers,” shared Tan on KLARRA’s rebranding.

“The local fashion scene is saturated, and at KLARRA, we want to set ourselves apart from the rest. We decided the best way to do this was to introduce apparel focusing on quality and design. To bring unique upscale designs to the market, we conceptualised the whole product line to emphasise unique fabric and workmanship." 

Browse KLARRA’s Spring/Summer 2015 collection here.