IDC has published an infographic handily describing how consumers in the Asia Pacific region decide on mobile devices. Key takeaways for the Essential Guide to Device Decisions of a Connected Consumer in Asia Pacific include:
|Source: IDC infographic. What consumers like about bigger phone screens.|
Nearly eight in 10 (77%) consumers surveyed currently own a larger smartphone compared to their previous phone while 8% bought a smaller phone.
More than 50% of smartphone owners who previously owned a Samsung have switched to other brands. A third of these are currently using an iPhone.
|Source: IDC infographic. What APAC consumers use their tablets for.|
A quarter of the consumers in China shop online on their tablets.
About six in 10 (58%) of consumers in Asia Pacific excluding Japan intend to purchase a 2-in-1 device.
A smartwatch’s battery life and compatibility with the user’s existing phone is one of the top purchase criteria for consumers in Asia.