To shop, users simply scan a picture of the item they are looking for, after which the software will search a product database of more than 18 million entries for the closest match.
“HotSpotting World revolutionises the way we shop. Our crop-and-shop tool enables consumers to buy in an instant what they see and like without wasting any time to search for the item,” said Allen Loh, Co-founder and Managing Partner of ULab.
“As much as our app benefits consumers, HotSpotting World also provides a call-for-action opportunity for merchandisers as well as media outlets turning exposure into immediate sales for advertisers.”
From October, readers of the app’s magazine partners will be able to use HotSpotting World to scan any page of their favourite magazines and be directed to exclusive online content or an online shop. Partners include publishers of popular consumer titles in Indonesia, Malaysia, Singapore and Thailand.
HotSpotting World is available for download in App Store and Google Play.