9 March 2017

Interest grows in cold pressed juices

Source: Techsci Research. Cover for the report on global the cold pressed juices market.
Source: Techsci Research.
According to a TechSci Research report, Global Cold Pressed Juices Market By Nature, By Type, By Point of Sale, Competition Forecast and Opportunities, 2012-2022, the global cold pressed juices market is projected to grow at a CAGR of over 10% from 2016 to 2022 on account of rising disposable income levels, growing awareness among consumers, aggressive marketing strategies of major companies, easy availability of cold pressed juices and robust distribution network of major players in different regions across the globe.

In 2015, global GDP per capita in terms of purchasing power parity reached US$15,470.15 from US$14,020.31 in 2012. Rising health concerns and increasing global healthcare expenditure per capita to US$1,083.28 in 2015 from around US$1,026.16 in 2012 are also fuelling demand for cold pressed juices across the globe.

Additionally, rising focus on preventive healthcare, growing awareness among consumers about the harmful effects of consuming products manufactured using synthetic ingredients and increasing demand for organic cold pressed juices is projected to drive sales of cold pressed juices. Although conventional cold pressed juices dominated the global cold pressed juices market, there has been robust growth in demand for organic cold pressed juices. This can be attributed to rising awareness about health and nutritional benefits of organic products. 

“Rising health awareness, expanding youth working class population base and rapidly changing consumer preference towards organic cold pressed juices over conventionally manufactured cold pressed juices due to its high nutrient content has driven sales of cold pressed juices across the globe. 

"Moreover, greater accessibility of these products through supermarkets/hypermarkets, brick and mortar stores and online channels along with continuous developments in supply chain network across the globe are also anticipated to drive demand for cold pressed juices across the globe through 2022.” said Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

Some of the leading players in the global cold pressed juices market include PepsiCo’s Naked Juice, Hain Celestial’s BluePrint, Starbucks Evolution Fresh, and Suja Life.