12 June 2017

Toy and game sales to adults are growing

Global market research company Euromonitor International has found that games and puzzles registered 8% growth in 2016 – outpacing construction toys as the fastest growing toy category globally, but also recording the highest growth for the category since 2002.

Globally, construction toys grew 7.8% in 2016 compared to double-digit growth from 2015, but continued to hold the largest share of the traditional toys and games market at US$10 billion, followed by games and puzzles at US$9.5 billion.

Construction toys are expected to make a comeback as the fastest growing toys category globally with a forecasted compound annual growth rate of 6.8% from 2016 to 2021.

“Continued growth in sales to adults illustrates that children are retaining interest in toys into adulthood on a scale not seen in previous generations,” says Matthew Hudak, Toys and Games Analyst at Euromonitor International. “Categories with proven multigenerational appeal like construction, remote control, and action figures are therefore expected to see the fastest growth over the next five years.”

posted from Bloggeroid