Everyday Minerals rolls out mineral colour correctors

Source: Everyday Minerals website.

Everyday Minerals has introduced what it says are its best mineral color correctors yet. These totally natural colour correctors include jojoba esters as a key ingredient, which allow the correctors to mask imperfections without looking cakey.


The new Jojoba Color Correctors come in four shades for different results. The Brighten Color Corrector is a pink shade that has light-diffusing pigments to brighten dark under-eye circles instantly. The flesh-toned Cover Color Corrector can be applied after foundation to camouflage.

The other two Correctors are best used before foundation. The Mint Color Corrector neutralises redness, ruddy complexions, broken capillaries, and blemishes, while the yellow-tinted Sunlight Color Corrector is meant to help with dark spots, scarring and redness for fair to medium skin tones.

Each Color Corrector costs US$9 for 1.7g. Samplers are available as a kit for US$14.

Everyday Minerals is based in the US. All of its products are handmade and 100% vegan, sustainable, and cruelty free.

Cruelty-free brand Everyday Minerals introduces new eyeshadow range

Everyday Minerals (EM) is committed to finding the purest form of naturally sourced ingredients, and today sells all-natural, completely vegan, cruelty-free products that are handmade in Texas, with eco-friendly, recyclable packaging.

Source: Everyday Minerals blog.

Vegan makeup is makeup that does not use ingredients derived from animals, and which is not tested on animals. Examples of ingredients which come from animals would include lanolin or collagen. Many cosmetics companies now have vegan products or whole vegan lines, or like EM, may be completely vegan. 

EM recently launched a new line of eight neutral shades for the eyes called the “Oh, So Pretty” Collection! According to the EM blog, the palette ranges from white to browns, as well as soft blue and yellow hues, and are designed to mix and match easily.

The eyeshadows are named after inspiring traits. A white, "almost peachy" colour is called She's Charismatic; a denim grayish blue is called She's Complete, while She's Freedom is a bronze medium brown.

There is a sale on (EM ships internationally), with the US$14 eyeshadows going for US$12, and the US$10 eyeshadows going for US$6.50. To see the She’s Powerful, She’s Desire, and She’s Creative eyeshadows from the Oh, So Pretty collection on a model, visit the blog post here.

For more vegan cosmetic products, visit PETA's suggestions of a dozen vegan makeup products under US$10, here, and Onegreenplanet's list of cruelty-free makeup brands here.