Showing posts with label Kong. Show all posts
Showing posts with label Kong. Show all posts

15 January 2018

FUMI crafts complete Japanese experiences for diners

Source: FUMI Facebook page. FUMI sushi.
Source: FUMI Facebook page. FUMI sushi.

Japanese restaurant FUMI aims to bring the best of Japanese food to Hong Kong in a space filled with Japanese-inspired art, furniture and tableware. A variety of meals will be served, from multi-course omakase and kaiseki dinners to àla carte dishes and set lunches.

Located in California Tower, FUMI has exclusive access to the best seasonal ingredients from Japan, flown daily to Hong Kong and delivered straight to FUMI’s kitchen. Often served to diners mere hours after being plucked from the Japanese soil or sea, these ingredients will appear in FUMI’s sushi, sashimi, omakase and kaiseki dishes, as well as on a variety of seasonal menus.

FUMI’s seasonal menus will highlight the unique dishes and cooking techniques found in different prefectures of Japan and feature dishes never served before in Hong Kong. FUMI’s team will devise some of these seasonal menus, but others will be created and presented by celebrity Japanese guest chefs.

“Omakase” roughly translates as “I’ll leave it up to you”, indicating that the diner leaves the choice of dishes totally in the hands of the chef. Rarely written down, omakase menus change daily depending on what ingredients have been delivered to the chef that morning.

FUMI’s kaiseki menu will also be regularly updated to feature seasonal ingredients. FUMI’s kaiseki experience also showcases Japanese craftsmanship, with each course meticulously presented on tableware handmade by artisans around Japan. There are several kaiseki menus, with highlight dishes featuring the liver of the angler fish; oden, a hotpot-style dish with a broth made from two different types of katsuobushi (bonito flakes); and unusually thick slices of A4 Miyazaki beef sirloin steak served with homemade sukiyaki sauce, Japanese-style poached egg, zucchini, grilled tofu, small onion, shiitake mushroom and mini tomato.

Signature ala carte dishes include fresh soy milk skin and sea urchin with wasabi starchy soy sauce, prime sea urchin sushi trio and Miyazaki beef tenderloin tartar.

FUMI’s rooms draw upon the best of traditional Japanese crafts and contemporary design. VIP rooms are separated from the main space by classical bamboo screens and other tables will be divided by washi laminated resin panels made in Japan. A traditional sushi counter, with fresh seafood laid out on ice, will run along one wall of the restaurant. FUMI’s designers have also created a Japanese zen garden on the restaurant’s balcony.

Through food and drink, FUMI hopes to educate diners about Japanese culture and traditions, the variety of food found around Japan and how Japanese cuisine has developed over time. Planned activities include marking traditional Japanese holidays with cultural menus and Japanese dance performances, Japanese calligraphy demonstrations, and talks about Japanese food culture.

This desire to celebrate the broader culture of each prefecture is behind FUMI’s name. In Japanese, the written character “ 文 ”, which is pronounced as “fumi" in English, forms part of the Japanese and Chinese word for culture, “文化”.

Details:

FUMI is at 6/F, California Tower,
Lan Kwai Fong, 30-36 D'Aguilar St,
Central, Hong Kong.
For reservations, call +852 2328 3302 

Hashtag: #FUMI

27 December 2017

Shilla Duty Free opens six retail stores at HKIA

The Shilla Duty Free has begun operations at Hong Kong International Airport (HKIA) after its successful bid on the perfume and cosmetics, and fashion accessories concessions earlier this year. Six temporary retail outlets opened for business on 12 December 2017. The move follows the November opening of the Shilla Duty Free’s 1,375 sq m T4 main store at Singapore Changi Airport.


Source: Shilla Duty Free. The Shilla Duty Free has unveiled six temporary retail stores inside Hong Kong International Airport. Store interior.
Source: Shilla Duty Free. The Shilla Duty Free has unveiled six temporary retail stores inside Hong Kong International Airport. Store exterior. 

Source: Shilla Duty Free. The Shilla Duty Free has unveiled six temporary retail stores inside Hong Kong International Airport. Store interior.
Source: Shilla Duty Free. The Shilla Duty Free has unveiled six temporary retail stores inside Hong Kong International Airport. Store interior. 

The Hong Kong license marks Shilla as the first operator to simultaneously secure duty free perfumes and cosmetics concessions across the major hub airports of Incheon International, Hong Kong International and Singapore Changi. 

Shilla also introduced a new vision for experiential retail - Beauty&You. Outlets will be transformed in phases into the new identity, with a grand opening slated for the summer of 2018. In Singapore, the T4 store features high ceilings and spaciousness to foster more creativity in the designs of the brand counters. Large digital screens have been incorporated into the walls and pillars in order to amplify the key branding messages and promotions.

Beauty&You presents a new retail concept for HKIA, combining innovative store designs with a wide array of products, excellent service and exciting activities to delight guests at every stage of their shopping journey. The new Beauty&You store layout will incorporate both branded counters and non-branded areas, as well as immersive engagement zones. At the same time, the number of brands featured across the six stores at HKIA will eventually increase to over 200. 

“We’re extremely excited to expand The Shilla Duty Free network to one of the busiest airports in the world,” says Alice Woo, MD, Shilla Travel Retail Hong Kong. “The airport served more than 70 million passengers annually and 1,100 aircraft daily in the past 12 months. Hong Kong’s proximity to other Asian countries and mainland China also makes HKIA a powerful and promising hub for duty free sales.

"With the upcoming launch of Beauty&You, we hope to redefine the airport retail experience and customer journey through personalised service, interactive and engaging environment in one of the most robust travel markets in the world.”