Ascott Star Rewards celebrates 2nd anniversary with promotions

The Ascott Limited’s loyalty programme, Ascott Star Rewards (ASR), is celebrating its second anniversary with the Celebrate The Little Joys campaign, offering double bonus points and complimentary tier upgrades to reward and thank its members.

Membership in ASR has grown over 400% since its launch in 2019. ASR members contribute about 90% of Ascott’s direct bookings online and over 60% of ASR members are repeat guests. ASR members also spend 36% more with Ascott compared to non-members.

The Discover ASR mobile app was introduced in October 2020, and has received 130,000 downloads. To date, over 1.3 million fans and followers of ASR connect and engage across the Discover ASR social channels on Facebook, Instagram, Twitter and YouTube.

Tan Bee Leng, Ascott’s MD for Brand & Marketing said: “We appreciate the strong support from our ASR members and are celebrating ASR’s second anniversary by providing our members with more rewards. Amid the challenging COVID-19 environment, we continue to stand by our ASR members and launched a series of initiatives to allow them to maximise their membership.

"These include offering members bonus ASR points if they had chosen to be refunded in ASR points* for their booking cancellations; ASR points purchase feature, ASR Elite Status Match and CapitaStar-ASR Points Exchange programmes which allowed ASR members to gain more perks or upgrade their membership tier. In December 2020, we launched Southeast Asia’s largest promotion with about S$13 million worth of goodies up for grabs on Shopee.”

“The launch of Discover ASR mobile app was also key to providing our members with contactless services along with the introduction of our Ascott Cares commitment to provide our guests with a safe home away from home. ASR members can look forward to more from us as we continue to improve our offerings to strengthen ASR’s position as one of the most rewarding global loyalty programmes in the serviced residence industry,” added Tan.

ASR’s anniversary deals run from 1-30 April 2021:

Double bonus points

ASR members who have booked and completed their stay from 1 April 2021 to 31 May 2021 can receive bonus points from their stay. ASR members who have booked their stay from 1-15 April 2021 will receive double bonus points from their stay, while members who have made their bookings from 16-30 April 2021, will receive 2,000 bonus points each night.

Today, ASR members can also purchase ASR points directly and use the points when they are ready to rediscover travel or towards their next staycation. From 1-30 April 2021, ASR members can purchase from as little as S$100 worth of ASR points to start earning bonus points, receiving up to 50% bonus points.

Complimentary tier upgrades

ASR members in the Classic tier will be further rewarded with a complimentary upgrade to the Silver tier for a year when they book their stay before 30 April 2021 and complete their stay during the promotional period of 1 April 2021 to 31 May 2021. Existing Silver, Gold and Platinum tier members will be rewarded with 5,000 ASR points when they book and complete their first stay within the same promotional period.

Details:

ASR members can book their stays at www.the-ascott.com or via the Discover ASR mobile app. ASR has no cap to points earned, no minimum points redemption and no blackout dates for redemption.

ASR membership is complimentary. Sign up.

*For stays booked before 20 April 2020.

Oakwood Asia Pacific debuts in Vietnam, launches Oakwood Suites in Indonesia

Oakwood Asia Pacific, which manages serviced apartments for business and leisure travellers has debuted in Vietnam with Oakwood Apartments Ho Chi Minh City. Concurrently, Oakwood Asia Pacific has also launched Oakwood Suites with the opening of  Oakwood Suites La Maison Jakarta.

“We have had an exciting year in our pursuit of multilateral growth and this velocity carried on to the end of the year, concluding it with a bang,” said Dean Schreiber, MD, Oakwood Asia Pacific. “By the end of the year, we would have seen our portfolio grow by 36%, expanded our footprint into four new markets, strengthened our presence in our key markets, and expanded the Oakwood offering to cater to more varied lifestyles.”

Source: Oakwood Asia Pacific. Facade, Oakwood Apartments Ho Chi Minh City, Vietnam.

Opened on 14 December 2016, Oakwood Apartments Ho Chi Minh City offers 68 serviced apartments in District 3 with interiors inspired by Saigonese architecture. “The opening of Oakwood Apartments Ho Chi Minh City is not only a prelude to Oakwood’s plans to establish its presence in Vietnam, but also to grow the Oakwood Apartments portfolio size and inventory in the coming years,” said Paul Stocker, VP, sales, marketing & revenue management at Oakwood Asia Pacific.

Source: Oakwood Asia Pacific. Clockwise from top left : Oakwood Suites La Maison Jakarta’s three-bedroom apartment, bathroom, lobby, and swimming pool.

Oakwood Suites La Maison Jakarta was launched on 16 December 2016. “The launch of Oakwood Suites comes with much anticipation as we have taken this opportunity to differentiate the Oakwood Suites offering not merely on a product level, but more importantly, on service,” said Craig Bond, VP, operations at Oakwood. “With Oakwood Suites, residents can expect discreet service tailored to one’s lifestyle, with a focus on subtlety.”

Oakwood Suites offers private, exclusive and fully-serviced accommodation together with unobtrusive yet attentive service. Oakwood Suites La Maison Jakarta features 80 two- and three-bedroom apartments with modern interiors, fitted with fully-equipped kitchens and furnished with Smeg and Grohe appliances. Natural light streams into the living areas through floor-to-ceiling windows which offer panoramic views of the city. Facilities include a pool and gym as well as a Residents’ Lounge.

Located along Jalan Barito – in the city’s elite suburban area, Oakwood Suites La Maison Jakarta is within easy reach of Sudirman Central Business District. A supermarket and a range of food & beverage outlets are easily accessible.

The Bridge Phnom Penh offers Cambodia's first SOHO properties

Singapore property developer Oxley Holdings has introduced a small-office-home-office (SOHO) property concept in Phnom Penh at the official launch of The Bridge in Cambodia. This is the company’s maiden project in Cambodia through a joint venture with local property developer Worldbridge Land Cambodia.

Source: Oxley. Oxley Holdings’ CEO Ching Chiat Kwong (first from left) at the ribbon-cutting ceremony for the showroom for The Bridge in Phnom Penh with Tan Teck Kee, Executive Director, Worldbridge Land, Guest of Honour H.E. Im Chhunlim, Senior Minister, Ministry of Land Management, Urban and Construction, H.E. General Sao Sokha, Deputy Commander in Chief of Royal Cambodian Armed Forces and Commander of Royal Gendarmary of Cambodia, and Oknha Sear Rithy, Chairman, Worldbridge Land.

The Bridge will comprise residential apartments, retail units and 963 SOHO units, spanning 46 sq m to 78 sq m, with starting prices of US$100,000. When completed in 2018, The Bridge will be the largest and tallest mixed development in Cambodia at 45 storeys and a land area of 10,090 sq m.
In conjunction with the official launch of the development, the Company opened a showroom in Phnom Penh featuring the possible configurations of both residential and SOHO apartments. More than 100 SOHO units have been taken up since the company began accepting bookings in June. This figure had doubled by the day of the launch.

A sales gallery for The Bridge opened on 14 June in Singapore, at 390 Orchard Road, #16-01, Palais Renaissance. It is open from 12 to 6pm daily.