Usagyuuun to appear in Claw Stars universe

Source: Appxplore. Claw Stars will welcome Usagyuuun into its universe.

Minto and Appxplore (iCandy) will run a collaborative event that brings the iconic Usagyuuun character, instantly recognisable from stickers used in messaging apps, to the mobile game Claw Stars, Google Play's Best Pick Up & Play Game of 2021.

Minto is a leader in character IPs with over 6 B downloads worldwide. This crossover is their first-ever game collaboration for one of their leading IPs.

With games that have garnered over 40 M downloads, Appxplore's experience in game development synergises with the popularity of Usagyuuun, which has over 570 M downloads globally. Claw Stars combines the claw machine concept with the fun of collectibles into a social multiplayer game that is enjoyed by millions. The highlight of this collaboration will be the unique inclusion of the Usagyuuun character within the game. 

Players will be able to navigate their way across planets in Claw Stars, playing as Usagyuuun with their friends. To further leverage the social and whimsical nature of the IP, Claw Stars will also be introducing a set of Usagyuuun stickers that players will be able to use in their multiplayer Squadron chat.

Lim Jenn Yu, the CCO of Appxplore who heads the development of Claw Stars, said that he has always seen the greater potential of the IP through collaboration and merchandising.

“Usagyuuun fits perfectly into the Claw Stars universe and resonates with fans of both IPs; we believe this crossover will be able to increase our retention and download volume by at least 20%,” he said.

“We foresee huge fan interaction with this crossover event that will spur further expansion and growth of the fanbase. I believe this is just the first step towards more long-term collaborations with Minto and possibly introducing new IPs across our games.”

Explore

The crossover event is set to come in the next few months. 

Claw Stars is available on both iOS and Android:

Google Play: https://play.google.com/store/apps/details?id=com.appxplore.clawstars

App Store: https://apps.apple.com/us/app/claw-stars/id1515886813

LINE releases animated stickers for Singapore's National Day

LINE is launching a new animated sticker set titled Happy National Day, Singapore! in celebration of Singapore’s 51st birthday. The sticker set features LINE Friends characters Brown, Cony and Sally celebrating National Day in scenarios true to Singapore, such as playing soccer, standing alongside the Merlion, using Singlish phrases and of course, the National Day Parade.

Source: LINE. The animated stickers for Singapore's National Day are free.

Fans of LINE Friends can also follow the LINE Event Official Account (@LINEeventSG) on their LINE mobile app to catch a LINE Story every week. They can also vote on how the story should continue every week, and stand to win exclusive LINE merchandise at the end of each month.

Interested?

LINE users in Singapore can download the sticker set for free from July 26 to September 25, 2016. In celebration of Singapore's 51st birthday, the first 51 LINE users who use these stickers while chatting with friends from July 26 to September 25, 2016 will receive a pair of limited edition LINE Singapore EZ-Link cards.

LINE offers limited edition stickers for Chinese new year

LINE, the lifestyle platform, is ushering in a prosperous Lunar New Year by releasing its first-ever limited edition animated sticker set for Chinese New Year on February 2, 2016.

With 2016 being the Year of the Monkey, the festive stickers are inspired by the popular Chinese classic Journey to the West. The set comprises eight stickers, playing on the auspicious number that is widely known for its similarity to the Mandarin word fa (发), which means wealth or fortune.

The stickers feature popular LINE Friends characters, including Brown, Cony, Moon and James, decked out in clothing from the Journey to the West period, as well as local landmark the Singapore Flyer and popular well-wishes heard locally, such as “huat ah!” (may you prosper).

Interested?

The LINE app is available on the App Store and Google Play store. Do a search on the LINE app for “Chinese New Year” for the stickers to download them from February 2 to March 2 2016. The stickers can be used for 90 days from the date of download.