Standard Chartered Bank China has introduced its credit card business to Chinese consumers. Targeting mid- and high-end customers, Standard Chartered’s newly launched credit cards combine international and local features.
The Bank has integrated resources and platforms in mainland China, Hong Kong and Taiwan in order to provide shopping and dining privileges at over 1,000 outlets. In light of the rise of e-commerce and the trend of customers’ spending preferences, Standard Chartered enables card holders to conduct payments and enjoy consumer rebates.
Jerry Zhang, Standard Chartered China CEO, commented, “As an international bank with more than 150 years of history in China, Standard Chartered is well positioned to support clients, who are increasing their wealth and their appetite for convenient payment options. The launch of the credit card business not only represents a significant milestone in our strategic expansion in China, but also demonstrates our commitment to tailoring services for our Chinese customers’ needs.”
TS Anil, Global Head of Retail Products, Standard Chartered Bank, said, “With the rise of the affluent Chinese and their growing purchasing power, the adoption and usage of credit cards by Chinese consumers is rapidly increasing. Our newly launched credit cards are designed to address the emerging lifestyle needs of Chinese consumers including travel and international payments. We have a strong track record in supporting our customers’ global aspirations based on robust systems and sophisticated services. The launch of credit cards further improves our customer experience.”
