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| Source: Accor Hotels. |
Economy hotel market player ibis Hotels, which is part of the Accor group, has announced an Australian campaign where guests can connect, discover and participate in a world of music following the brand’s partnership with Deezer, an international music streaming service.
Guests of ibis, ibis styles and ibis budget will have access to an exclusive microsite through the group’s partnership with Deezer, called ibis PLAY, which will grant guests access to regularly-updated geo-localised gig guides, tastemaker curated playlists, reviews, music community news, artist interviews, photo galleries and exclusive ibis Hotels content, while featuring Australian live acts.
Bridie Commerford, Vice President of Marketing & Communications for Accor Australia, said, “Our ibis hotels across Australia can now cleverly play the role of trip planner, enabler and host, while providing exclusive opportunities that no other hotel group can provide.”
Dona Inthaxoum, head of label relations for Deezer in Asia and Oceania, said: "This partnership with ibis is truly representative of our vision for Australia - to make music as accessible as possible so that it becomes an integral part of the everyday lives of Australians. On top of our catalogue of over 35 million tracks, our worldwide network of music editors has specially curated content for the ibis PLAY website – where guests at ibis can enjoy finding old favourites and discovering new tunes in the comfort of their hotel."
To celebrate the release of ibis PLAY and ibis Hotels partnership with Deezer, ibis Hotels are offering stays starting from A$109 per night. The offer is valid until 19 August 2015.
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