20 January 2017

Cosmetics go organic in a big way

Rising health concerns, and increasing awareness about harmful effects of chemicals in conventional cosmetics and benefits associated with organic cosmetics are expected to drive the global organic cosmetics market through to 2021 according to a TechSci Research report, Global Organic Cosmetics Market By Product Type, By Point of Sale, By Region, Competition Forecast and Opportunities, 2011 - 2021.

TechSci Research, a research-based global management consulting firm. predicts that the global organic cosmetics market is projected to register a CAGR of over 13% during the 2016-2021 period. Organic cosmetics are manufactured using organic ingredients and without the use of chemicals. Growth in global organic cosmetics market can be attributed to factors such as increasing skin diseases, rising disposable income, growing awareness among consumers, increasing focus on environment and animal welfare, a widening distribution channel network coupled with increasing visibility and accessibility to organic cosmetics through retail outlets. Continuous product innovation is also expected to influence the global organic cosmetics market.

Rising standards of living and increasing personal disposable income has driven adoption of these cosmetics across the globe. In 2016, growth in consumption of organic cosmetics was witnessed globally as governments in many countries are taking initiatives to promote and encourage use of organic cosmetics. Additionally, governments in various countries have also laid regulatory, policy and safety legislations to improve quality of organic cosmetics.

Organic cosmetics are generally more popular among females, who accounted for more than 75% of the total organic skincare usage worldwide. L'Oréal, Estée Lauder, Avon, and the Revlon Group are few of the leading players in the global organic cosmetics market on the back of their wide range of product offerings, robust distribution network and huge consumer base. Many key players are also focusing on expanding their distribution network to online channels. However, exclusive retail stores and supermarkets/hypermarkets are anticipated to continue dominating sales of global organic cosmetics market through to 2021.
"Increasing pollution and unhealthy working lifestyles has driven adoption of alternatives such as organic cosmetics across the globe, especially among the youth. Younger generations prefer to use organic cosmetics, as it is free from high concentration of chemicals. Growing demand for organic cosmetics with multiple benefits claims such as anti-ageing, moisturising and sun protection factor (SPF) protection is poised to boost growth in global organic cosmetics market. Moreover, companies are constantly advertising organic cosmetics on social networking sites such as Facebook, Twitter, YouTube and other websites such as Instagram, through beauty bloggers to increase brand awareness. All these factors are anticipated to boost adoption of organic cosmetics in developed and developing countries across the globe," said Karan Chechi, Research Director with TechSci Research.