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| Source: Hotel Indigo. Learn about the neighbourhoods around Hotel Indigo in new Neighbourhood 15 campaign. |
As part of the campaign, Hotel Indigo has launched a 2-minute video featuring the new Hotel Indigo Bali Seminyak Beach, the first Hotel Indigo hotel in a resort location. Viewers are also introduced to various neighbours in the Seminyak neighbourhood, including:
Surf School Bali – four minutes out, pros and newbies alike can look forward to an unforgettable surfing experience on Seminyak's pristine beaches as they're led by a seasoned local surfer, Dedik.
Divine Earth – seven minutes out, fuel up on natural good food at this raw vegan restaurant that also boasts its own 30-seat cinema.
Bali Barber – eight minutes out, Bali's original traditional Western barbershop's professional crew promises to deliver on any style needs.
Divine Earth – seven minutes out, fuel up on natural good food at this raw vegan restaurant that also boasts its own 30-seat cinema.
Bali Barber – eight minutes out, Bali's original traditional Western barbershop's professional crew promises to deliver on any style needs.
From October, a series of behind-the-scenes videos with the neighbours will feature inspiring commentary on the vibrant local neighbourhood. Insights uncovered from these personal stories and memories complement material on the Hotel Indigo content hub, serving as a repository of information for travellers to create their personal travel itineraries.
From October fans can also participate in a social media competition, which will ask fans to spot various items hidden within the main film in order to win IHG Rewards Club points, which can be redeemed for a number of different travel and merchandise options.
Lara Hernandez, Chief Commercial Officer, IHG, AMEA said: “Our neighbourhood forms the base of each Hotel Indigo DNA. In all our Hotel Indigo locations in this region, we are surrounded by colourful neighbourhoods that are full of vibrant and inspiring stories, and we wanted to really bring these to life with our new campaign. It is also a great platform that allows us the opportunity to contribute positively to the community, by supporting and giving back to our neighbours.”
The three Hotel Indigo hotels in Southeast Asia will also be among the first under the IHG brand to incorporate the use of an online chatbot through the Facebook Messenger mobile application. Dubbed the Hotel Indigo Neighbourhood Host, it will be launched in late 2017 to provide guests with destination specific information and recommendations such as dining suggestions, itinerary planning and places of interest within the neighbourhood, among others, all within 15 minutes form the hotel.
Lara Hernandez, Chief Commercial Officer, IHG, AMEA said: “Our neighbourhood forms the base of each Hotel Indigo DNA. In all our Hotel Indigo locations in this region, we are surrounded by colourful neighbourhoods that are full of vibrant and inspiring stories, and we wanted to really bring these to life with our new campaign. It is also a great platform that allows us the opportunity to contribute positively to the community, by supporting and giving back to our neighbours.”
The three Hotel Indigo hotels in Southeast Asia will also be among the first under the IHG brand to incorporate the use of an online chatbot through the Facebook Messenger mobile application. Dubbed the Hotel Indigo Neighbourhood Host, it will be launched in late 2017 to provide guests with destination specific information and recommendations such as dining suggestions, itinerary planning and places of interest within the neighbourhood, among others, all within 15 minutes form the hotel.
Interested?
Watch the video introducing Neighbourhood 15
Hashtags: #Neighbourhood15, #StaySurprised
