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| Source: Huawei. The square icon at various malls in Singapore. |
The iconic symbol was projected onto building facades across Singapore, including at Raffles City, Bugis Junction, Bugis+, and Plaza Singapura.
The instantly-recognisable square icon reflects the design of the camera array, combining a Leica Triple Camera and one flash, that is integrated into the rear of HUAWEI Mate 20 series smartphones. The Leica camera system has an ultra wide angle lens that allows users to capture more with a wider field of view. The new camera system also supports macro shots, producing crisp images of objects captured from as close as 2.5 cm away from the lens.
Building on interactive experiences with new AI capabilities, the HUAWEI Mate 20 Series is able to help users identify historic landmarks, famous artwork and even estimate the nutritional value of most foods.
Jonathan Ye, Head of Digital APAC and Marketing Director of Huawei Consumer Business Group Singapore, said: “The all-new HUAWEI Mate 20 Series takes the smartphone standards of today to a higher level; bringing reimagined photography capabilities, enhanced artificial intelligence (AI) experiences and ultimately being a smarter phone for the discerning user.
“The camera setup at the back of the phone is iconic for us and it truly stands out in the market. We wanted to take this to the spotlight to encourage imagination and excitement among the crowds as we look forward to our local launch on 27 October.”
The HUAWEI Mate 20 Series will officially be available in Singapore from 27 October 2018 with an exclusive popup at Causeway Point, Level 1, Round Atrium. From 10:30 am to 10 pm, customers will receive a premium gift set with every purchase of the HUAWEI Mate 20 or Mate 20 Pro, while stocks last. Customers can also experience the exciting new features of the Mate 20 in the different interactive zones and meet local celebrities like Rebecca Lim, Pierre Png, Sonia Chew and Gao Mei Gui.
The premium gift set
(worth S$365) for a Mate 20 purchase includes:
- JBL Link 10 with built-in Google Assistant
- Huawei NM Card 128 GB. The memory card is nano-sized, and proprietary to Huawei.
- Huawei 2-in-1 memory card reader
The premium gift set
(worth S$463) for a Mate 20 Pro purchase includes:
- JBL Link 10 with built-in Google Assistant
- Huawei NM Card 128GB
- Huawei 2-in-1 memory card reader
- Huawei wireless charger
Device
|
Storage and RAM
|
Colour Options
|
RRP^
|
Availability
|
HUAWEI Mate 20
|
128 GB* + 6 GB
|
Midnight
Blue,
Black
|
S$998
|
27 October 2018
|
HUAWEI Mate 20 Pro
|
128 GB* + 6 GB
|
Emerald
Green, Twilight,
Black
|
S$1,348
|
Explore:
Read the TechTrade Asia blog post about the new HUAWEI Mate 20 Series
Hashtag: #ahigherintelligence
^Recommended retail price
*A version of this post appeared on 21 October 2018.
