Alan Tan, Co-Founder and MDof Rasel Catering Singapore said, “Rasel meets the world at MICE events and weddings. We observe the worldly palates of today’s customers and need for upscale halal food. Service today means augmenting not only the taste of a dish and look of a buffet but also sharing our expertise to add value throughout the entire service experience for our customers.”
“From the scale of the occasion, to overcoming the design challenges of the chosen venue and expectations of their families or superiors, our customers can expect the full spectrum of halal service solutions which is Rasel’s new hallmark. They can rely on our professional advice and deep knowledge to overcome even the most unexpected of challenges to make their occasion a truly original one,” said Chris Loh, Co-Founder and Creative Director of Rasel Catering Singapore.
Newly appointed as Director of Culinary at Purple Sage Group and Rasel Catering Singapore, Chef Teo Yeow Siang will oversee the Rasel kitchen. Executive Chef Boey Min Hwa will helm the kitchen itself. Selected from to support the Singapore National Culinary Team, Chef Hwa has a strong passion for the culinary arts and continues to hone his craft. He has assisted both the Hot Cooking and Hot Present Cold categories which clinched Singapore’s first-ever double gold medals including Best Overall Champion at the 2016 IKA Culinary Olympics in Germany.
Chef Hwa marries his Western skills to inject fresh vigour into Rasel’s premium repertoire. Chef Hwa said, “I belong to the crossover generation and so I understand the changing demands of baby-boomers as much as Xennials (those born between the late 1970s and early 1980s). It excites me to craft old favourites as new creations and present it to delight our customers who are looking for something original to surprise their guests at their events.”
Leveraging digital technology advancement, Rasel also introduced the iBox as a queue-cutting solution at MICE events to increase efficiency in food service. Participants at such large-scale events can order their food via mobile phone. With the given code, they can just key the code in at an iBox to retrieve their meal.
Rasel continually observes, listens and acts on strengthening its core competency in food service to cater to clients with different needs. As such, it also launched Simply Buffet which is small on price but big on taste. This new tier provides an alternative for customers who prioritise price without compromising the quality of the food.
Tan said, “Simply Buffet was created to complete our spectrum of solutions for our customers. Depending on our guest’s occasion, Rasel has extended our menu to include another joyful feature to meet our customers’ more specific needs.”
Some of the food served at the launch included:
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| Source: Rasel Catering. Chilled soya curd with lemongrass syrup. |
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| Source: Rasel Catering. Crispy kale, Asian slaw and seaweed tofu. |
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| Source: Rasel Catering. Jasmine and lychee cake. |
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| Source: Rasel Catering. Satay-marinated leg of lamb with homemade peanut sauce. |
