Adobe has identified visual trends for 2020. In a blog post the company shared the top four visual trends that brands should take note of:
All ages welcome
Mature audiences are not only active but relevant social figures and inspirations – giving rise to the expansion of focus from youth-centric (18-35 years) to wider audiences. Industries have begun to realise the importance of representing mature crowds as relevant figures, full of unique, vibrant, high-energy people, the company said.
Express yourself
Consumers are eager to see themselves represented authentically – their raw, honest life experiences online and in public — and demanding the same from brands, politicians, and other public figures.
Makeup is not a mask
Contemporary grooming focuses on celebrating a person’s unique looks and style – one way people are celebrating the genuine is through expressive reimaginings of what “beauty” can be. The use of makeup as a tool for self-exploration and creative experimentation is one facet of this, Adobe said.
From 'me' to 'we'
Consumers of all ages are exercising their growing influence. As such, brands are increasingly finding that images presenting a strong sense of community and meaningful lifestyle choices resonate best.
In 2020, Adobe will also be releasing its inaugural Design Trends and Motion Trends. These will include:
Handmade humanism
Artists are craving a natural touch and creating an emotionally-approachable style that is notable "through its simplicity and handcrafted tone", Adobe stated, predicting that the digital world would see an increase in DIY-influenced elements for the personal touch.
Semi-surreal
Artists will be using new tools and techniques to create the impossible and alter viewers' vision, inspiring creativity with fantastical imagery.
Environmental documentary
The discussion of climate, based on science and real policy ideas, will be a prominent part of many industries’ narratives in 2020. More brands and programmes will be using a documentary film style to portray the challenges and possible future the world faces due to climate change.
