Amazon has launched Seller University, an online education portal, for small and medium businesses (SMBs) in Singapore at its first Amazon Singapore Online Seller Summit 2020. With interactive e-learning content, sellers on Amazon.sg can access live practice opportunities and personalised support to better operate on Amazon’s store.
“Sellers’ success is our success. We are heartened to see the overwhelming participation from local businesses at our first ever Seller Summit in Singapore. This is an encouraging milestone and we are committed to supporting local businesses for the long term, with new programmes such as Seller University to help in their digital transformation journey,” said Bernard Tay, Country Leader, Amazon.sg Seller Services and Head of Amazon Global Selling Southeast Asia, Australia and New Zealand.
Amazon’s Seller University offers sellers a series of rich educational content such as complimentary training videos and online tools to educate businesses on how to sell on Amazon.sg. Sellers will be able to learn how to create effective product listings faster, master the key tools and applications for selling online, benefit from Amazon’s tools such as Fulfillment by Amazon (FBA), advertising, promotions, and more. The Seller Central feature is also part of this offering and will provide sellers with personalised recommendations on programmes and features to accelerate their growth.
Amazon has launched a number of resources to help sellers since the launch of Amazon.sg in October 2019. There are promotional campaigns,
data analysis of sales, and access to training workshops and 200
innovative tools to help retailers manage their businesses effectively
on Amazon.
For instance, the Amazon Seller App allows sellers with accounts on Amazon.sg to track sales and manage their business via mobile. To empower sellers to build and nurture their businesses online, Amazon also rolled out Marketplace Appstore, a one-stop shop to discover third-party applications and services for automating tedious business aspects, and the Seller Forum, a resource for firsthand advice from fellow business owners on selling with Amazon.
To date, Amazon has attracted hundreds of new retailers to sell online on its marketplace. A one-time grant from Enterprise Singapore of up to S$9,000 per retailer can be used to subsidise content development, product listing, channel management, fulfilment, advertising and promotion, trainings and workshops for local retailers to enhance their e-commerce capabilities and reach more customers.
Amazon has also teamed up with OCBC to offer the first 200 OCBC small and medium sized business (SMB) customers that are eligible S$1,500 in Amazon Web Services (AWS) credit.
Melvyn Low, Head of Global Transaction Banking, OCBC Bank, said: “It is critical for businesses to adapt, pivot and transform, and digital will play a big role in this. We have been helping businesses change the way they buy, sell and operate through our partnerships with key enablers such as Amazon. The Amazon Singapore Online Seller Summit 2020 has been a great opportunity to exchange such ideas and experiences as we journey together to a new reality.”
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