|Source: PICO. The PICO 4 VR headset. |
PICO, a virtual reality (VR) company with independent innovation and R&D creation capabilities, has launched the PICO 4 VR headset in Singapore. The device was revealed globally in September 2022.
The VR market in Asia Pacific is expected to reach US$16.6 billion by 2026, with Singapore alone seeing a CAGR of 10.46% from 2022 to 2027. PICO's official entry into Singapore will cater directly to this fast-growing market by providing a full suite of services for the PICO 4, with the aim of making the VR experience more accessible to all. This includes a dedicated PICO team based in Singapore, comprising on-the-ground customer service experts, official agents, and mainstream retail partners, like Singtel.
"We are incredibly excited to finally bring PICO's technology to Singapore with the launch of our all-in-one virtual reality headset, PICO 4. With our cutting-edge offerings and local presence, we hope to continue driving the development of the VR industry in Singapore and provide local consumers with VR experiences that seamlessly fit with their lifestyles," said Allen An, Regional Director of PICO Southeast Asia.
"To give consumers more opportunities to enjoy PICO's VR technology, we will also provide best-in-class customer care on-the-ground, and collaborate closely with local partners such as Singtel to add value to our customers."
PICO has partnered leading telecommunications technology and digital services provider Singtel to combine the PICO 4 experience with Singapore's most powerful 5G and fibre broadband network.
Shared Diana Chen, MD, Customer Value of Singtel: “As Singapore’s leading communications technology and digital services provider, we seek to push new boundaries in innovation and experience with VR. The high-speed connectivity and ultra-low latency offered by WiFi 6 and 5G enables compelling visuals to be rendered closer to the end-user, creating more realistic and engaging experiences. Through this strategic partnership with PICO, we look forward to helping VR get adopted at scale and transforming consumer experiences across a variety of sectors."
The PICO 4 headset is designed so that weight is evenly distributed, providing stable, yet comfortable, gameplay. The upgraded optical sensors and six degrees of freedom (6DoF) touch controllers with all-round sensors also ensure that every movement made is swift, intuitive, and seamless. The VR headset runs on a Qualcomm Snapdragon XR2 processor, and has a 4K+ level 90 Hz display, proprietary pancake optical lens, and a 105° ultra-wide field of view.
A suite of over 130 applications that span fitness, gaming, cinematic adventures, and social platforms provide users with instant utility.
From 31 October to 6 November, consumers in Singapore can head down to Basement 2 at Funan Mall to get a firsthand experience of PICO 4. Those interested can also register to participate in game challenges from 4 November to 6 November, and stand a chance to win a PICO 4 headset.
From 1 November 2022, the PICO 4 128 GB and 256 GB will be available for purchase at S$499 and S$599 respectively online on TikTok Shop, Shopee and Lazada. Consumers can also purchase the PICO 4 at all Singtel Shops and Singtel Exclusive Retailers islandwide from S$499.
To give consumers in Singapore greater access to the next generation of VR, PICO will be offering exclusive VR packages, supported by its Wifi 6 and 5G network starting 31 October:
- The PICO 4 (128GB) is available free with new signups or re-contracting of the Singtel 2Gbps WiFi 6 Mesh Fibre plan at S$72.90/month*.
- The PICO 4 (choice of 128 GB or 256 GB versions) is available free with a subscription to the Singtel XO Plus 68 plan and above*.
Existing Singtel customers can purchase the PICO 4 under Singtel PayLater interest-free instalment plans.
Consumers who purchase the PICO 4 headset from any official merchant will also receive up to four free games, namely After The Fall, OhShape, All-In-One Sport, and Down To The Rabbit Hole as gifts. This promotion, worth S$142.96, will run from now till 31 January 2023. Those that purchase a PICO 4 headset before 15 November 2022 will also stand a chance to receive six additional free games worth S$189.44, including Wand Alliance, LesMilles: Body Combat, In Death: Unchained, A Fisherman's Tale, Multi-Brush, and Puzzling Places**.
*T&Cs apply to the promotions described. For more information, visit PICO 4 | Singtel.
**While supplies last. PICO 4 is distributed by Raduga.