Café Wolseley Bangkok, Jo Malone London offer fragrance and culinary experience

Café Wolseley Bangkok and Jo Malone London have launched a fragrance and culinary experience that brings together the best of British luxury, combining Café Wolseley’s culinary expertise with Jo Malone London’s signature fragrances.

Source: Café Wolseley Bangkok. Café Wolseley Bangkok's Through the Grapevine menu is inspired by the aromatic notes of Jo Malone's Cypress & Grapevine Cologne Intense.

This unique collaboration marks the introduction of Jo Malone London's new product, Cypress & Grapevine Cologne Intense. From 1 July to 31 August, guests can enjoy the Through the Grapevine lunch menu at Café Wolseley Bangkok. 

The three-course menu, which is inspired by the aromatic notes of Jo Malone's Cypress & Grapevine Cologne Intense, highlights classic British dishes including dressed Dorset crab, Manzi’s fish and chips, shepherd’s pie and a specially designed dessert, Grape Expectations. 

To enhance their experience, guests can take advantage of:  

Complimentary Jo Malone London gift 

With every purchase of the Through the Grapevine three-course menu at Café Wolseley, guests will receive a complimentary 15 ml Body and Hand Lotion from Jo Malone London, available in either the English pear & freesia or wood sage & sea salt scents. There is a limit of one item per person per set.  

Jo Malone Boutique offer

Customers who purchase any item at Jo Malone Boutique (exclusive to Siam Paragon, Emporium, Central Chidlom, and Central World branches) and present their receipt from Café Wolseley will receive a cologne (9 ml), body and hand wash (30 ml), and a mini pouch.

Details

Café Wolseley is located in the Parichart Court at Anantara Siam Bangkok Hotel and is open Monday through Saturday for lunch from 12 pm to 2.30 pm and Monday through Sunday for dinner from 6.00 pm to 10.30 pm. 

For more information or to make a reservation, please contact Anantara Siam Bangkok at +662 126-8866 or by email at dining.asia@anantara.com.

New Parfums Christian Dior Paris Pavilion at Hamad International Airport

Source: QDF. QDF unveils the Maison de Parfum  pavilion at HIA’s
main passenger terminal.

Qatar Duty Free (QDF) has brought the south of France to Hamad International Airport (HIA) with the new Maison de Parfum Pavilion by Dior, featuring the private perfume collection.

Passengers departing, arriving or transiting through HIA will be transported to the Dior perfume laboratory in Grasse, France, where they will discover the origins of Parfum Christian Dior’s craftsmanship. The brand’s full fragrance catalogue will be on display, with specific focus on male and female fragrance bestsellers, including Sauvage, Dior Homme, Miss Dior and J’adore.

Senior VP, QDF Luis Gasset said: “QDF provides passengers with the latest premium services and a variety of products available across all QDF’s outlets in HIA’s main departure terminal. The exclusive Dior Pavilion will enhance passengers’ experience while shopping, giving them the opportunity to try technology by being transferred to Grasse gardens in France through virtual reality (VR) and enjoying the customisation or the personalisation of their purchases with special engraving and wrapping services.”

This is the third consecutive year that QDF has collaborated with Parfums Christian Dior to create a unique and luxurious experience for passengers travelling through HIA. In 2015, the pavilion featured a 'Bed of Roses' installation displaying six thousand hand-planted flowers; last year it featured a 180-sq m animated Dior Les Parfums installation inspired by the Rose de Mai.

QDF is a leading duty free operator in the Middle East, offering its customers an extensive range of leading international luxury brands including Moncler, Bally, Burberry, Coach, Hermès, Hugo Boss, Rolex, Bulgari, and Harrods.

Robinsons Dubai offers OUD satin mood Extrait de parfum

Source: Robinsons. 

Robinsons, your store of inspiration, is now offering master perfumer Francis Kurkdjian's latest fragrance, which is for both men and women.

OUD satin mood Extrait de parfum features an abundance of roses from Turkey and Bulgaria to round out oud wood’s dark, animalistic tones, ending with the softness of violets. While OUD satin mood Eau de parfum is reminiscent of the movements of satin, the Extrait de parfum variation accentuates the Oriental nature of satin.

The perfume's olfactory description:

Violet accord
Geranium
Cinnamon from Ceylon
Damascena rose essence from Bulgaria
Centifolia rose absolute from Tunisia
Natural oud from Laos
Amber and vanilla accord

Other members of the OUD family include OUD, OUD cashmere mood, OUD silk mood and OUD velvet mood.

Spreading across three levels, over 200,000 sq ft and with 600 brands, Robinsons in Dubai Festival City is the largest department store in the region. Ninety fashion, beauty and home brands are available only at Robinsons, on top of the large variety of carefully selected international and local labels and beauty brands, like Maison Francis Kurkdjian.

Interested?

OUD Satin Mood is available at Robinsons as:

- OUD Satin Mood, Extrait de parfum, natural spray, 70 ml.

- OUD Satin Mood, Eau de parfum, natural spray, 70 ml; 200 ml; and refills of three x 11 ml.

Qatar Duty Free offers personalised bottles for purchases of Dior's La Collection Privée

• Passengers at Hamad International Airport, Doha can explore Dior’s gardens in the French Riviera
• Qatar Duty Free and Dior to gift scented roses to travellers in celebration of Dior’s new La Colle Noire scent 

The Dior Les Parfums installation is inspired by the Provence rose.

The beauty of the south of France has been recreated in Doha by Qatar Duty Free and Dior with the unveiling of a wall of pink roses at Hamad International Airport (HIA). The 180 sq m Dior Les Parfums installation, inspired by the rose de mai (Provence rose) – the signature bouquet of Dior’s new fragrance La Colle Noire – will greet visitors with a full sensory experience from July until September 2016.

Visitors to Qatar Duty Free can enjoy a perfumed flower garden modelled after Dior’s flower garden in the Château de La Colle Noire, France, while listening to live violin music. Visits to the Dior garden will be completed with a scented rose gift that embodies the beauty and delicacy of the new fragrance.

Qatar Duty Free is also gifting free perfume personalisation to all customers who purchase one of Dior’s exclusive La Collection Privée range from the stand, with the opportunity to have the perfume bottle engraved with a name or message.

Senior Vice President Qatar Duty Free Luis Gasset said: “Shopping at Qatar Duty Free is truly an extraordinary experience for our customers. Our range of luxury brands and exclusive offers are complemented by excellent customer service and incredible experiences that make a visit to Qatar Duty Free in HIA an unforgettable part of the journey.

“This exclusive Dior promotion, the latest brand collaboration for Qatar Duty Free, is part of our ongoing strategy to customise and tailor our offers for our customers who have the opportunity to choose from one of the biggest collections of beauty brands, fragrances and cosmetics, in any airport in the world.”


Commercial Director Travel Retail at Dior, Frank Dagher Hayeck said: “After the great success of the first edition held in 2015 at HIA, we are glad to present our brand new Dior Les Parfums Pop Up 2016 in collaboration with Qatar Duty Free. This year, we will go even further with this partnership, proposing to all the travellers passing through HIA from July to September a unique customer experience while exploring our exclusive podium and all of its numerous treasures: its hundreds of Grasse roses rising up to five metres high, La Colle Noire, (the) famous Christian Dior house, a true quete d’essence with Francois Demachy (Editor's note: Perfumer-Creator, Dior) and many more while getting unique Dior personalised gifts for themselves or their loved ones.”

Qatar Duty Free operates the retail experience at Hamad International Airport (HIA) in addition to an outlet at Doha Port. It is the second-largest duty free operator in the Middle East. At HIA Qatar Duty Free offers 40,000 sq m of combined retail, food and beverage facilities, establishing the retailer as a premier shopping and dining destination.

Qatar Duty Free presents new Dolce&Gabbana display at Hamad International Airport

Source: Qatar Duty Free. A new Dolce&Gabbana display features a 4m snow globe at Hamad International Airport that will be on display until 14 January 2016.

Qatar Duty Free welcomes the festive season with the installation of a Dolce&Gabbana display featuring a larger-than-life snow globe at Hamad International Airport (HIA). The snow globe, at four m high, is the centrepiece of a display showcasing Dolce&Gabbana’s products, and celebrates the launch of their newest fragrance for men, The One Royal Night. It will be on display until 14 January 2016.

The black and gold display, which is located behind the HIA Lamp Bear sculpture, brings the magic of a winter wonderland to the desert, with a snowman, gifts and the snow globe featuring the Doha skyline. The joint collaboration between Dolce&Gabbana and Qatar Duty Free offers plenty of options for passengers looking to buy a gift.

Qatar Duty Free Senior Vice President Keith Hunter said: “Qatar Duty Free prides itself on offering passengers exclusive fragrances and beauty products, and this is no exception. This partnership not only marks the launch of The One Royal Night at HIA, but is an opportunity for Qatar Duty Free to offer customers the Dolce&Gabbana makeup and Velvet collections. We hope that those travelling from, and through, HIA will enjoy visiting the beautiful display and exploring some thoughtful and personalised gift ideas.”

Source: Qatar Duty Free. The One Royal Night for men is featured together with Velvet niche fragrance collection and D&G makeup.

The One Royal Night for men is an exclusive fragrance within Dolce&Gabbana’s Classic House, The One. The newest fragrance, with an Arabian twist, is an exclusive product from the designers for the Middle East, inspired by the richness, culture and traditions of the region.

The One Royal Night for men is described by Dolce&Gabbana as a blend of opulence and sophistication boasting a woody composition with notes of cardamom, basil, wild pear wood, and spicy nutmeg, followed by a base of cedar, sandalwood, labdanum* and pure amber in its most refined form. Qatar Duty Free will also offer a select number items from the Dolce&Gabbana makeup and niche fragrance collection, Velvet, for the first time at the display.

Dolce&Gabbana makeup available include Classic, Voluptuous and Matte lipsticks, nail polish, Perfect Luminous Liquid Foundation, Perfect Matte Liquid Foundation, Perfect Matte Concealer, eyeliners and mascaras. The Make-Up Essential Palette Beauty Voyage is also available and includes eyeshadows, eyeliner, blush, illuminator, lipstick and lip liner in a stylish compact case.

The Velvet Collection offered will include both 50ml and 150ml bottles of some of Dolce&Gabbana’s most popular niche fragrances such as Velvet Love, Velvet Patchouli, Desert Oud and Tender Oud.

Interested?

For all Dolce&Gabbana products purchased at the display personalised engraving and gift-wrapping will be offered free of charge. 

*Labdanum, also called laudanum, is a resin from shrubs called Cistus ladanifer and Cistus creticus.

Get in the Christmas mood with Holiday by House of Sillage parfum

Source: House of Sillage.

House of Sillage, a specialist in haute parfumerie, celebrates the Christmas season with Holiday by House of Sillage, which features the festive scents of mandarin, peach and vetiver.

Inspired by the bright lights of the Rockefeller Center Christmas tree in New York City, the snow globe cap showcases sparkling scenery plated in 18 karat gold and white gold, showing freshly fallen snow descending. The floral and citrus fragrance comes in a glass bottle that is hand-polished, ombre-lacquered and adorned with 63 hand-placed, custom-coloured Swarovski crystals.

House of Sillage pays homage to the artistry, traditions and unmatched expertise of the classic parfumerie, while transcending modern conventions. The company creates fragrances which are rivalled only by their bottles. “We have created a line of luxurious and sophisticated fragrances, gathering wisdom from people who have devoted their lives to this particular kind of beauty,” explains founder Nicole Mather.

Interested?

House of Sillage parfums are available in the GCC and in Indonesia.

Read the WorkSmart Asia blog posts about the 2015 festive season, including:

Singapore Gift Guide 2015, the pleasure edition
Singapore Gift Guide 2015, the tech edition

Who in APAC will be spending the most online, according to the Adobe Digital Index
How Facebook sees mobile redefining the season

Hong Kong's Winter Wonderland experience
The City of Sydney's Christmas programme

Sofitel So Singapore's French fusion Christmas menu
The launch of Casa Ferrero, Ferrero Rocher's popup store

Xyrena introduces Aaliyah by Xyrena fragrance

Xyrena has released Aaliyah by Xyrena, a fragrance tribute to the late performer, who was known as the "The Princess of R&B." This first and only official Aaliyah fragrance was developed in close collaboration with Diane and Rashad Haughton, the singer and actress' mother and brother.

Source: Xyrena.

"I grew up with Aaliyah's music," said Killian Wells, CEO of Xyrena. "As a huge fan, this is a very personal release for me and my company. We set out to create a fragrance to be cherished by Aaliyah's fans and also introduce her to a new generation."

By consulting with both her mother and brother, Xyrena was able craft a true aromatic tribute inspired by actual fragrances Aaliyah wore, 14 years after her tragic passing.

The resulting fragrance is unisex but leans masculine, as Aaliyah favoured traditional men's scents in line with her signature image. The formula is also a hue of black, which was Aaliyah's favourite colour. Aaliyah by Xyrena has base notes of vanilla, sandalwood, amber, and jasmine; middle notes of black pepper, violet and leather; with top notes of mint, lavender and mandarin.

"It has been wonderful working with Xyrena to create an incredible fragrance that embodies the beauty, mystery, and creativity that my sister infused into every aspect of her life," said Rashad Haughton.

Interested?

Aaliyah by Xyrena is a luxury extrait de parfum and is available for pre-order (at Xyrena.com/Aaliyah) for US$64 (international orders accepted). Shipments will begin in mid-October. Xyrena will donate 5% of the gross sales from the fragrance to The Aaliyah Memorial Fund.

View the official commercial spot, which includes popular Vine stars Joey Arias and Fiña DuBois.

Read the WorkSmart Asia blog post about Fragrance du Bois' popup store

Adidas Originals champions originality with Born Original fragrance duo

Source: adidas Originals.

Adidas Originals, the streetwear brand, is launching a new fragrance duo for men and women. Born Original offers two dynamic scents, one for men and one for women inspired by the courage to be the wearer's original self.

Born Original captures the energetic, empowering spirit of adidas Originals that’s rooted in individualism, authenticity and imagination. The Born Original fragrances For Him and For Her are an explosive mix of contrasting notes.

Born Original for Her begins with a bright cocktail of bergamot, apricot and orange zest. The top notes burst into a vibrant, candy apple accord. Tantalising tones of coconut, jasmine and tonka beans add an unexpected twist in the finish.

Born Original For Him is a classic oriental remixed with an ambery citrus accord. A fusion of violet leaves and rhubarb adds a green facet, juxtaposed with black pepper and orange oil.

The originality of the fragrance duo is echoed by the bottle designs that blend fluid, organic shapes with rough, industrial elements. Both bottles are made from glass at an intense stage of fusion, creating tactile ripples that give the flacons a dynamic, incomplete look. In contrast, the bottles are sealed with angular industrial-inspired nut collars and pin in rose gold for Her and steel grey for Him. Each is decorated with a strikingly large TREFOIL logo in glossy metallic colors that match the bottles.

Hashtag: #adidasOriginals

Fragrance Du Bois sets up popup at Singapore's Tangs

Source: Fragrance Du Bois.

Fragrance Du Bois has set up a popup at TANGS' flagship store in Singapore's Orchard Road shopping district, up till 4 September 2015. Making its second appearance of the year, the popup offers a firsthand experience of niche perfumery, and showcases Fragrance Du Bois' 100% pure, natural oud-based fragrances.

"We have observed a growing appetite for niche perfumery, and it's gratifying to note that at Fragrance Du Bois, we are perfectly placed to cater to a market that is increasing in sophistication. Returning to TANGS - one of the most recognised home-bred department stores in Singapore - gives us another great opportunity to increase brand recognition and to educate our customers on our philosophy, and, in particular, what sets us apart from the mainstream fragrance brands," said Nicola Parker, Brand Director of Fragrance Du Bois. 

Fragrance Du Bois, known as Parfums Du Bois in France and as Fragrance Du Bois in non-French speaking markets, works with French perfumers to create a full range of products, and also provides bespoke fragrance services. It has fragrance lounges in Dubai, Hong Kong, Thailand, Malaysia and Singapore. The company is acknowledged as the only fragrance brand in the world that guarantees the use of sustainably sourced, pure oud oil, obtained from its own plantations, all of which are managed by Asia Plantation Capital.

Asia Plantation Capital processes agarwood products in a sustainable manner. The company is committed to ensuring that the sternest ethical and legal standards are applied and adhered to at every stage of the production process - from the planting, growing, and harvesting of agarwood, all the way through to producing fine and exquisite oud oil.

This time around, the popup will feature some of the world's finest, niche, luxury fragrances in the shape of brands that share Fragrance Du Bois' standards and core values, namely Xerjoff, Parfums de Marly, Illuminum, House of Sillage, Isabey and Jovoy. These eminent brands are making their debuts in Southeast Asia, and are being sold exclusively at Fragrance Du Bois.

More niche luxury fragrances added to Fragrance Du Bois ranges

Source: Fragrance Du Bois
website.

The world’s leading niche luxury fragrances are now available at Fragrance Du Bois boutiques in Kuala Lumpur, Singapore and very soon, in Bangkok. With brands such as House of Sillage, Parfums de Marly, Illuminum, Sue Wong, Isabey, and Xerjoff joining the exclusive range of Fragrance Du Bois fragrances, customers can now experience the latest wave of groundbreaking luxury perfumes under one roof.

“House of Sillage is all about luxurious and sophisticated fragrances, presented in amazing and unique crystal bottles,” said Arielle Chrisman - Brand Ambassador, House of Sillage. “We gathered wisdom from people who have devoted their lives to this particular kind of beauty, collecting rare components from exotic locales, to create a synthesis of artistry and craft, tradition and innovation. Scents can transport you to another place, another time, and this is why we have chosen to partner with Fragrance Du Bois as their fabulous fragrances and boutiques embody everything we stand for as a brand.”

Despite their ‘niche’ status, many of these brands have already achieved significant success globally, reflecting today’s increasingly sophisticated consumers who recognise innovation and quality, and are always on the lookout for originality. While House of Sillage has risen to become the bestselling luxury fragrance brand in Russia and the Middle East, Xerjoff’s Oud perfumes have become the most popular fragrances at Harrods in the UK - arguably the world’s most famous department store. Illuminum is one of the top selling fragrance brands at Bloomingdale’s and Fortnum and Mason, and was the perfume of choice for Catherine, Duchess of Cambridge, when she married Prince William in April 2011.

“We are very pleased to showcase our finest and exclusive perfumes alongside those of Fragrance Du Bois,” said Sergio Momo - Xerjoff’s Founder and Creative Director. “I believe Fragrance Du Bois shares important principles and values with Xerjoff in the universe of artistic perfumery. It is extremely important for Xerjoff to be represented by dedicated partners who can introduce and support the philosophy of our brand.”

Fresh from a hugely successful month-long ‘pop-up’ store exercise at Tang’s flagship department store in Singapore, Fragrance Du Bois is not only making waves regionally, but is also stimulating worldwide interest. The addition of other premium luxury brands augments Du Bois’ expansion strategy and fulfils its mission of bringing only the very best to its customers and clients.

“Since opening our first flagship boutiques in Singapore and Kuala Lumpur in July and October last year, we have seen good growth in our business. Customers are learning about, and beginning to appreciate, the uniqueness and value of luxury niche fragrances. We view the expansion to include exciting niche fragrance brands of the highest quality as part of Fragrance Du Bois’ evolution,” said Nicola Parker - Brand Director of Fragrance Du Bois.

“We already have a loyal following for our oud based fragrances that we sell exclusively in our boutiques and lounges,” she continued, “and we can now complement these with a wider range of superbly crafted products, all with their own identities and individual qualities."

Parker noted that all of the oud oil used for the company's fragrances is supplied by Asia Plantation Capital from its sustainable plantations in the region. "We know that the oud oil they provide is 100% natural and pure, and that gives us unique advantage in the market. Customers are becoming ever more discerning, and are right to want only natural ingredients of the very highest quality. Fragrance Du Bois and all our partners are perfectly placed to provide this quality and innovation, and we’re delighted to announce that the launch of our latest fragrance, London Oud, is only a few weeks away. It’s tested very well in a limited run, with both men and women, so we’re excited to welcome a new addition to our family of fragrances very soon.”

New Ralph Fresh adds floral citrus note to life

Source: L'Oreal.

Ralph Lauren Fragrances has introduced RALPH FRESH, a mix of magnolia and sparkling lemon. Matching the sunny disposition of the RALPH FRESH woman, this scent captures a zest for life with a bright and feminine air, and is a cool, fun and flirty addition to a perfume collection, the company said.

The floral citrus scent was inspired by a sparkling sorbet:

Top notes*: Watermelon accord**, lemon sorbet accord, mandarin oil
Mid notes: Magnolia accord, chilled freesia accord, rose absolute***
Base notes: Dry woods, musks, white orris accord

The RALPH FRESH frosted bottle features a crisp, white opaque label with a fun pop of pink. The design is topped with the signature RALPH blue transparent cap.

*The top notes are the fragrances that are immediately obvious after the perfume is applied. Mid notes appear anywhere from a minute to an hour later, while base notes show up at least 30 minutes after the perfume has been applied, and may still be discerned as long as 24 hours later.

**An accord harmonises individual fragrances into a new, balanced scent

***An absolute is an essence

Beautycare to follow changing weather conditions

Mintel Beauty & Personal Care (BPC) has identified seasonality as a new global beauty trend. The concept refers to how specific weather conditions defines beauty regimens.

Source: Mintel website.

According to Mintel BPC, seasonal products accounted for as many as 11.1% of all beauty and personal care launches in 2014, up from 9.8% in 2011. Additionally, seasonal facial skincare launches rose from 0.5% of global launches in 2009 to 1.2% in 2014.

Jane Henderson, Global President of Mintel’s Beauty and Personal Care Division at Mintel, said, “Our research shows that consumers are becoming increasingly aware of – and concerned about – how changes in the environment are affecting the condition of their skin and hair. Already, beauty manufacturers have started to go beyond taking simple seasonal approaches geared to public holidays or gifting occasions and instead are taking on the elements within their product innovation.”

Highlighting a gap in the market, Mintel’s exclusive consumer research reveals the strong global consumer demand for skincare launches that tap into changing seasons. Almost half (48%) of Chinese female facial skincare users choose products from different brands in different seasons.

Vivienne Rudd, Director of Insight, Beauty and Personal Care at Mintel, said, “A new generation of winter care products offer additional care and hydration for the skin. These tend to target dry or very dry skin and mention cold, dry weather. However, the future will see the arrival of boosters that address cold, damp weather as well as the extremes of dryness. Meanwhile, extreme summer conditions are calling for products which protect the skin from heat and humidity as well as UV damage, and which build up resilience against the forthcoming autumnal changes. By creating these seasonal options, brands have a chance of building year-round loyalty.”

Seasonal haircare is coming to the fore, Mintel notes. “Today, we have a number of generic seasonal skincare and haircare launches, but in the future we expect a new generation of products targeting specific skin and hair issues. These product introductions have the opportunity to address concerns that have arisen due to climatic conditions and seasonal stresses, varying their textures, building up seasonal ingredient profiles and selecting appropriate fragrance blends,” Rudd said.

“Seasonal approaches in beauty also extend to ingredients harvested at the most opportune time, while seasonal boosters and complementary teas and tonics will join mainstream collections. The seasonal issue will have an impact on global launch programmes. With the seasons arriving in different geographic zones at different times, colour cosmetics brands will have to take a more time-sensitive approach to their seasonal colour stories, while skincare and haircare brands may have to stagger their launch programmes more accurately. Beauty brands will also take cues from localised seasons such as the Monsoon in Southeast Asia to launch relevant and eye catching products.”

Slimming fragrances might be the next big thing

There was a waiting list of 6,000 in the UK for Prends-Moi, a perfume, when it launched in 2012. Unusually, it claims to be a 'slimming fragrance' due to the presence of a plant-derived ingredient called 'betaphroline' in the perfume. Sniff, and Prends-Moi's maker Veld's says that it will reduce snacking.

TechNavio, a research firm, noted in a release on the Fragrances Market in France 2014-2018 that slimming fragrances are likely to fuel demand. 

"A fragrance manufacturing company launched a slimming fragrance in France, which has been developed for weight loss. It can be used like any other fragrance, but it also contains beta-endorphins, releasing ingredients that help in sending pleasure messages to users and help in fat degradation. Trial results revealed that the perfume helped users by limiting their desire for snacks. High tech, value-adding features in perfumes will help drive the sales of fragrances during the forecast period,” says Faisal Ghaus, Vice President of TechNavio.
There is some evidence that smells might help weight loss, but nothing quite like a fragrance that slims. In 2003, an experiment done with rats and grapefruit and lemon oils showed increased nerve activity in fat tissue when anesthesised rats were exposed to the oils, which the researchers took to mean that the smell of the oils could help weight loss. A 2006 study, from Korea, noted that rats which were exposed to fennel and patchouli oils for two ten-minute sessions a day for eight weeks saw a decrease in 'food efficiency' compared to a control group and rats exposed to bergamot oil. It's not clear however how food efficiency is defined, though it seems reasonable to assume that less food was made available for conversion into energy (or fat) after exposure to certain smells.

Another Korean study, dated 2003, compared aromatherapy massage to normal massage on middle aged women. The researchers claimed that the aromatherapy version had better results for overall weight loss, abdominal circumference and appetite suppression. Another 2007 study, again in Korea, had post-menopausal women undergo a full body massage weekly and massage their abdomens five days a week for six weeks. Half of the group were controls and used grapeseed oil for the massages, whereas the others were called the experimental group and used used various aromatherapy oils, including grapefruit and cypress oils. Abdominal subcutaneous fat and waist circumference were significantly decreased in the experimental group. While the aromatherapy component appeared to have been effective, the weight loss occurred after massage, and not simple spraying and sniffing as with perfume.