Take the heat and keep on colouring with TRESemme Platinum Strength

Unilever Philippines invites individuals who have sustained styling damage to try the TRESemme Platinum Strength Range. From the salon-grade brand, TRESemme Platinum Strength fortifies and strengthens hair like no other, and can repair up to two years of damage caused by everyday hairstyling such as heat styling and colouring, the company said.

The TRESemme Platinum Strength shampoo, conditioner, treatment mask, and Stay Soft Leave In treatment all feature the line’s Platinum Strength Renewing Complex. Intensive moisturisers strengthen hair strands to prevent breakage and further signs of aggression—from colouring that dries the strands and makes them brittle to blow-drying, ironing, and heat-based curling that can damage hair,

According to Unilever, the salon-quality system repairs up to two years’ worth of damage in just five uses by helping to reinforce hair’s natural protective barrier, restoring hair and protecting against future damage.

#StandUpToStylingDamage and color your hair with no regrets with the TRESemmé Platinum Strength Collection.

A video posted by TRESemmé Philippines (@tresemmeph) on Apr 19, 2016 at 2:36am PDT

Hashtag: #Standuptostylingdamage

We're all washing our hair more often

A rapid increase in hair-related problems and pollution have prompted people to start shampooing their hair on alternate days or daily, increasing the overall frequency of shampoo usage and boosting the shampoo industry. This observation, from Technavio;'s report on the global hair shampoo market 2015-2019 global hair care market, explains why shampoos accounted for more than 40% share of the global hair care market in 2014, the research firm said. 

Source: Technavio.

The global shampoo market is expected to grow at a CAGR of 4.69% during the forecast period of 2014 to 2019, driven not only by an increase in the frequency of shampoo usage but also more customised products, higher demand for anti-dandruff shampoo, and more interest from developing countries. 

“Companies have now begun to develop safer and more effective products made from natural ingredients. For instance, Unilever has a natural professional hair shampoo product line under the brand name Suave,” says Faisal Ghaus, Vice President of Technavio.

“Clairol Herbal Essences has also launched the Naked Line range that uses no heavy residues, parabens or dyes.”

Trends to watch for over the forecast period include rising demand for organic shampoos, dry shampoo and professional shampoo as popular categories, and also more men taking an interest in shampoo.

Key vendors mentioned in the report include Henkel, Kao, L'Oréal, P&G and Unilever.

Interested?

Find out more about the Global Hair Shampoo Market 2015-2019.

Kérastase Résistance Thérapiste promises to do wonders to over-processed hair

Source: L'Oréal.

In 1995, Kérastase created Résistance to help women better care for and repair their hair. Twenty years later, Résistance Thérapiste extends the brand to the needs of over-processed hair. 

Thanks to a pioneering discovery on the structure of hair, the power of an ancient plant and a new sensorial routine, Kérastase invites women to envision the complete renewal of damaged hair. According to the company, one session is enough. 

Résistance Thérapiste has also inspired the creation of an exclusive tongue-in-cheek web series with the hashtag #HairConfession, starring actor Eric "there are no innocent hair habits" Roberts as the hair-obsessed 'therapist'. In the series, women confide "the most embarrassing confessions" on the analyst’s couch.

Interested?

Watch the Thérapiste web series

Add your own #HairConfession

Ultra Doux Mythic Olive range uses traditional treatment for restore hair

Source: L’Oréal.

Garnier has introduced Ultra DOUX Mythic Olive, a new hair care range with olive oil to nourish dried-out hair without making it heavy.

Ultra DOUX Mythic Olive draws its inspiration from the Mediterranean region and traditional beauty tips. Virgin olive oil, cold pressed, nourishes the hair and restores hair from roots to tips.

The shampoo and the conditioner are formulated to leave hair light, smooth and shiny, while the intensive and rich mask restores hair so that it has a silky texture.

LUSH opens third store in Lebanon

LUSH Fresh Handmade Cosmetics, a manufacturer and retailer of ethical skincare, haircare, bath, and body products, officially opening its third store at ABC Achrafieh in Lebanon in early November.

Source: LUSH.

The newest LUSH store in Lebanon is the third in under three years. The other LUSH stores are at ABC Dbayeh and Beirut Souks. 

LUSH is known for its ethical and innovative approach to bath, body, haircare and skincare. LUSH pioneered beauty products such as fizzing bath bombs, bubble bars, and solid shampoo bars, and emphasises ingredients like fresh organic fruits and vegetables and the finest essential oils. LUSH produces high quality products that are vegetarian, preservative-free and free of wasteful packaging with absolutely no animal testing being done on LUSH products or ingredients. These ethics are at the heart of the brand and will remain there with every new shop that opens globally.