8 October 2015

Smartphones poised to overtake tablets as main source of mobile payments: Adyen

Source: Adyen. Click on the  image to view a larger version.

Adyen, the global payments technology company, today published the Q3 edition of its quarterly Mobile Payments Index*, which tracks mobile payment data from web-based transactions across Adyen’s customer base from July to September. For the first time, the Index reveals information on mobile share of key local payment methods, showing that up to half of online transactions with selected payment methods are now on mobile.

The Index reveals that 47% of payments made with the Japanese card JCB were made on a mobile device. With Chinese payment methods, 35% of Alipay payments and 23% of UnionPay payments were on mobile.

“Adyen has been focusing on offering mobile-optimised checkout for years now, and with this data demonstrating that up to half of local payment method transactions are taking place on mobile, it is clear that optimising the payment flow for a smooth mobile checkout is crucial for businesses,” said Roelant Prins, Chief Commerce Officer, Adyen.

“As an example, more than one third of Alipay transactions processed by Adyen are on mobile, and customers such as Evernote and The Cambridge Satchel have reported immediate increases in conversion after offering mobile-optimised Alipay payment flow with Adyen,” he added.

Source: Adyen. Click on the  image to view a larger version.

In Q3 this year, mobile payments increased across the globe, and now account for over 30% percent of all global online transactions, compared to 28.7% in Q2 this year.

Smartphone transactions grew their share of mobile payments when compared to tablets for the ninth straight quarter. The current smartphone versus tablet share of mobile payments now stands at 66% versus 34%. This compares with 64% versus 36% in Q2 and 61.8% versus 38.2% in Q1. Even among retailers who have historically seen a relatively high percentage of online purchases from tablets, the percentage of tablet purchases declined 2% quarter-over-quarter, and now represent only 3% more of total online purchases when compared to smartphones.

*Since June 2013, the Adyen Mobile Payments Index has tracked the rapid evolution of mobile as a payment channel, providing insight into mobile payment trends for different devices and market sectors, across selected geographies and payment methods. The Mobile Payments Index is based on Adyen’s global mobile web payment transaction data, and does not track in-app mobile payments.