24 December 2015

Book salons through Vaniday

Girl experiencing a manicure while looking at her mobile phone, whose screen displays the Vaniday logo.
Source: Vaniday. Vaniday has been launched in Singapore.

Vaniday has been launched in Singapore, its first Southeast Asian market. The company, which has a marketplace for beauty and wellness services, recently raised €15 million in its first financing round to further pursue its expansion.

Vaniday aims to revolutionise the process of choosing, booking and experiencing the world of beauty and wellness. The app and website allow the customers to navigate through a wide variety of salons and book a treatment directly off the salon’s calendar. Vaniday launches with over 500 salons already live, including Kim Robinson, Action Hair or The Comb.

“We wanted to create an experience that allows customers to book services based on their individual needs and have treatments booked in a matter of clicks,” says Global Founder and CEO, Maxime Legardez. Singapore is very engaged in mobile technology and with 85% of users, reports the highest smartphone penetration in the world. “As there is virtually an app for every single need and desire of the customer, we aim to fulfill the customer’s needs in the beauty and wellness market. Our goal is to create the best possible experience for our customers.”

Vaniday ​ allows customers to find the closest salons in their area offering the service they are looking for. The beauty marketplace provides detailed salon descriptions and images as well as insights to the services offered. Reviews allow for transparent and unbiased feedback from previous clients.

“Through our fully integrated booking system, salons can offer direct online bookings, automatic appointment reminders and also use our integrated CRM tools to keep customers engaged. This has been requested by salons for a very long time and we are extremely glad to bring everything together at no cost for the salon.” says Co-founder & Managing Director Singapore, Robinson Blanckaert.

Vaniday ​is b​acked by Rocket Internet, which has already built other successful companies in the Southeast Asian market such as Lazada and Foodpanda.​ Vaniday​ launched its first market in Brazil in March 2015 and is now available in the UAE and Australia among other countries.