Mei.com and Alibaba launch TMALL Luxury Flash-Sale Channel

Mei.com and Alibaba have launched the TMALL Luxury Flash-Sale Channel with a livestreamed fashion show event featuring 42 looks, all immediately shoppable through the new channel. TMALL is Alibaba Group’s B2C online marketplace, and the TMALL channel, which was soft launched about three months ago, is being managed by Mei.com, which has since 2010 operated a China website that provides a flash sales outlet for nearly 300 well-known international luxury brands through exclusive partnerships. Alibaba invested in Mei.com last year.

Source: Mei.com. The fashion show launching the new channel.

Consumers who watched the fashion show had 'scan and buy' shopping access to the runway looks through the TMALL Mobile phone app.

The fashion show event was livestreamed on the TMALL APP, showcasing 42 runway looks of clothing and accessories, including 30 womenswear looks, 10 menswear looks, and a finale including two children's looks. 

Actor Peter Sheng, famous for the China hit web series Go Princess Go made his runway debut walking in the show in a Carven suit. American socialite Olivia Palermo styled one of the runway looks and was featured as a front-row attendee at the show wearing the look herself. 

Source: Mei.com. From left: Mei.com CEO Thibault Villet
with Palermo and Mei.com President Seamon Shi.

The fashion show brought together luxury brands from five of the world's fashion capitals, Paris, New York, Milan, London, and Shanghai: Sergio Rossi, Proenza Schouler, Stuart Weitzman, Carven, Zegna Sport, and Galeries Lafayette among them.

Interested?

Download the TMALL (天猫[淘宝商城]) app on Android or iOS

Watch the show online at Mei.com