The RHB Banking Group (RHB) has launched its new RHB Now Mobile Banking app as part of its digital strategy.
"Through our digital strategy, we have been focusing on creating a digital ecosystem around the lifestyle and financial needs of our customers. We are now able to connect directly with our customers, help them in their banking needs and open up innovative payment gateways to cater to the fast-paced modern lifestyles of today’s younger generation. One article reported that today, an average person checks their smart phones at least 150 times a day. And on average daily, Malaysians spend 3 hours 37 minutes on the Internet via a mobile phone," said Dato’ Khairussaleh Ramli, Group Managing Director, RHB Banking Group during the launch.
He also noted that Bank Negara Malaysia statistics show a rise in mobile banking penetration levels in Malaysia from 5.3% of the population in 2011 to 23.5% as at end-2015. "This statistic depicts the changing lifestyle of the population and the changing relationship banks have with their customers today," he said.
"The RHB Now Mobile Banking App provides our customers with a simple, fast and seamless platform to manage their banking transactions. The new and enhanced capabilities of the RHB Now Mobile Banking App will meet the lifestyle demands of our customers and the millenials. They will now be able to manage their money on the move. This is a significant milestone in our digital journey and our commitment to become the next generation digital bank,” Dato’ Khairussaleh Ramli, added.
The app presents RHB Pay Anyone, the first-in-the-market feature that enables customers to send money to familyRH members, friends and any individual using mobile numbers, email or Facebook, without the need for a bank account number. Recipients have the option to accept the transacted amount through an RHB account or any other Malaysian bank account. In addition, the overall number of steps to complete a transaction has also been reduced by 20%, by enabling shortcuts to favourite transactions.
Other highlights of the app are attractive and exclusive privileges that include discounts and purchases made via the app with products delivered to customers’ doorstep. The app also offers all other mobile banking solutions that users are accustomed to such as prepaid top-up and bill payment facilities as well as the convenience to view their account summary.
Interested?
The RHB Now Mobile Banking App is now available for downloading on Android and iOS.
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| Source: RHB. From left: Dato’ Khairussaleh Ramli, Group Managing Director for RHB Banking Group and U Chen Hock, Executive Director, Group Retail Banking for RHB Banking Group at the official launch of the new RHB Now Mobile Banking App. |
"Through our digital strategy, we have been focusing on creating a digital ecosystem around the lifestyle and financial needs of our customers. We are now able to connect directly with our customers, help them in their banking needs and open up innovative payment gateways to cater to the fast-paced modern lifestyles of today’s younger generation. One article reported that today, an average person checks their smart phones at least 150 times a day. And on average daily, Malaysians spend 3 hours 37 minutes on the Internet via a mobile phone," said Dato’ Khairussaleh Ramli, Group Managing Director, RHB Banking Group during the launch.
He also noted that Bank Negara Malaysia statistics show a rise in mobile banking penetration levels in Malaysia from 5.3% of the population in 2011 to 23.5% as at end-2015. "This statistic depicts the changing lifestyle of the population and the changing relationship banks have with their customers today," he said.
"The RHB Now Mobile Banking App provides our customers with a simple, fast and seamless platform to manage their banking transactions. The new and enhanced capabilities of the RHB Now Mobile Banking App will meet the lifestyle demands of our customers and the millenials. They will now be able to manage their money on the move. This is a significant milestone in our digital journey and our commitment to become the next generation digital bank,” Dato’ Khairussaleh Ramli, added.
The app presents RHB Pay Anyone, the first-in-the-market feature that enables customers to send money to familyRH members, friends and any individual using mobile numbers, email or Facebook, without the need for a bank account number. Recipients have the option to accept the transacted amount through an RHB account or any other Malaysian bank account. In addition, the overall number of steps to complete a transaction has also been reduced by 20%, by enabling shortcuts to favourite transactions.
Interested?
The RHB Now Mobile Banking App is now available for downloading on Android and iOS.
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