Social media tracking reveals Formula One sentiments across Asia Pacific

To help sales, marketing and customer care professionals listen, gain insights and more effectively engage with customers across social channels, Microsoft unveiled Microsoft Social Listening in July in eight Asia Pacific markets*. This new service adds the capabilities for people to analyse and act on market intelligence from social conversations, including measuring sentiment across a wide array of social channels. It also allows users to track product, brand, competitor and campaigns globally and in real time to gain true understanding of their customers and their business across the social Web.

Microsoft Social Listening will be offered as part of the Microsoft Dynamics CRM Online professional licenses at no additional charge; on-premises customers can get Microsoft Social Listening for an incremental cost. In addition, Microsoft Social Listening has expanded to include monitoring news – making the latest breaking news and relevant stories easily accessible for all.

To show the power of the Social Listening feature, Microsoft tracked social chatter in Asia Pacific on Formula One from 26 August to 17 September. Over 6,000 posts were discovered, an average of 209 a day. The most mentions were from Australia, followed by Singapore and then Indonesia, and overwhelmingly from Twitter (99.7%) as opposed to other social networks.

Team Ferrari clocked in 587 posts, and was most popular in Australia, while Lotus had 286 posts and was most popular in the Philippines. Team Mercedes received 249 mentions and is an Indonesian favourite.

Location surcharge for taxis in Singapore during Formula One Singapore Grand Prix

There is a S$5 location surcharge for SMRT taxis from 19 to 21 September 2014 at certain taxi stands and hotel driveways. Other cab companies may also impose surcharges during this period.

Details are as follows:

19 September 10.30pm to 12am

20 and 21 September 9.30pm to 12am

Taxi Stands:

1. Suntec Convention Centre at Raffles Boulevard

2. Suntec Tower 3 & 4 at Temasek Boulevard

3. Suntec Tower 5 at Temasek Boulevard

4. Millenia Walk at Raffles Boulevard

5. Millenia Tower at Temasek Avenue

6. Funan Digitalife Mall at North Bridge Road

7. Peninsula Plaza at Coleman Street

8. Hitachi Tower at Collyer Quay

9. Straits Trading Building at Battery Road

10. Temporary taxi stand at The Concourse along Nicoll Highway

Hotel Driveways:

1. Conrad Centennial S’pore

2. The Pan Pacific Hotel S’pore

3. Marina Mandarin

4. Mandarin Oriental S’pore

5. The Ritz Carlton Millenia S’pore

6. Marina Bay Sands Tower 1

7. Marina Bay Sands Tower 3

8. Marina Bay Sands Casino

9. Marina Bay Sands MICE

Limousine taxi services by SMRT are also available at the Taxi Counter located in front of Kallang Carpark F & G from 7pm to 2am with a location surcharge of S$15.

Trains and selected buses will have extended schedules over these days. Click here to find out more.

Celebrate F1 at Clarke Quay with meal promos and Attica parties

Source: Clarke Quay website.

Clarke Quay is offering a host of privileges and parties for the Singapore Grand Prix season for both ticket holders and non-ticket holders.

Promotions for all diners include 1 for 1 deals at District 10 on a different item each day from Sunday to Thursday, special Grand Prix cuisine at Hooters, and one diner eats free for every four diners at the Peony Jade.

Ticket holders can also enjoy meal discounts of between 10% and 20% at selected outlets.

Attica is hosting Gridlock Fever Parties every evening from 17 to 21 September, culminating in 'The Final Lap' on the 21st with Attica's resident DJs and live podium performances.