New Mercedes-Benz Style collection is matte, light, and dynamic

Mercedes-Benz Style has relaunched its brand together with the introduction of its latest eyewear collection, hosted by Sin Kwang Optical, the official and sole distributor of the eyewear in Singapore and Malaysia.

In the past, Mercedes-Benz eyewear used the iconic automobile logo as the main motif. The re-launched Mercedes-Benz Style Eyewear Collection by Mercedes-Benz Style distills the essence of the brand down to design fundamentals without the need for the logo.

The re-launch collection features a combination of matte surfaces, ultra light materials, interesting colours and patterns, and a patented ‘double-action spring hinge’. The new eyewear make a dynamic statement, provide a more comfortable wearing experience, and are designed for durability.

The new Mercedes-Benz Style Eyewear Collection is developed and designed by Rodenstock together with Mercedes-Benz designers, and has 24 models today, including the MBS 6034 frame which received a Red Dot Award for Product Design this year.

The MBS 6034 frame is crafted out of extremely light stainless steel and robust high-performance polyamide, and held together without screws. This modern frame trumped over 1,800 manufacturers from 53 nations, and approximately 4,800 product designs, to win the Red Dot for High Design Quality Award.

The new eyewear collection is available exclusively in Singapore at Jossino Optics, Manchester Optical, Optique Zone, Pearl’s Optical, Pearl’s Vision Care, Tomorrow Optics, Wiseland Contact Lens & Optical, and Vision Image Optical.

Read about the Rodenstock trend towards vintage looks here.

Social media tracking reveals Formula One sentiments across Asia Pacific

To help sales, marketing and customer care professionals listen, gain insights and more effectively engage with customers across social channels, Microsoft unveiled Microsoft Social Listening in July in eight Asia Pacific markets*. This new service adds the capabilities for people to analyse and act on market intelligence from social conversations, including measuring sentiment across a wide array of social channels. It also allows users to track product, brand, competitor and campaigns globally and in real time to gain true understanding of their customers and their business across the social Web.

Microsoft Social Listening will be offered as part of the Microsoft Dynamics CRM Online professional licenses at no additional charge; on-premises customers can get Microsoft Social Listening for an incremental cost. In addition, Microsoft Social Listening has expanded to include monitoring news – making the latest breaking news and relevant stories easily accessible for all.

To show the power of the Social Listening feature, Microsoft tracked social chatter in Asia Pacific on Formula One from 26 August to 17 September. Over 6,000 posts were discovered, an average of 209 a day. The most mentions were from Australia, followed by Singapore and then Indonesia, and overwhelmingly from Twitter (99.7%) as opposed to other social networks.

Team Ferrari clocked in 587 posts, and was most popular in Australia, while Lotus had 286 posts and was most popular in the Philippines. Team Mercedes received 249 mentions and is an Indonesian favourite.