.png "Source: Branded. Poster for All That Matters 2025.")
Source: Branded. Poster for All That Matters 2025.
All That Matters (ATM), Asia’s premier business festival for the global entertainment and media industries, returns this year as part of a six-day celebration from 26 September to 1 October 2025 at the
Hilton Singapore Orchard.
The festivities begin with Music Matters Live from 26 to 1 October, leading into All That Matters from 29 September to 1 October. Coinciding with Singapore F1 Week, ATM marks 20 years of shaping Asia’s cultural, creative and commercial landscape this year.
Launched in 2006 as Music Matters in Hong Kong, All That Matters has evolved into a one-of-a-kind platform where industries converge and the future of pop culture is defined. This year’s theme, Back to the Future, pays tribute to the enduring power of human creativity while diving into the transformative impact of AI, fandom, tech and innovation on entertainment.
In 2024, the event welcomed over 2,000 attendees and 150 speakers. This year, ATM features seven tracks: Music Matters, Sports Matters, Gaming Matters, Marketing Matters, Web3 Matters, Content Matters, and the Music Matters and Sports Matters Academies.
“When we started this journey 20 years ago, we had no idea that All That Matters would grow into Asia’s most dynamic convergence of entertainment and business,” said Jasper Donat, CEO and Co-Founder of Branded.
“All That Matters has become a front-row seat to the evolution of pop culture, technology and creative entrepreneurship in Asia and beyond. This year, we’re not only honouring our history but challenging ourselves and our community to shape what’s next.”
All That Matters breaks down silos between industries, encouraging bold new ideas and unexpected collaborations:
Music Matters will focus on AI, publishing, streaming, artist management, sustainability, touring and Web3. A free-entry music festival will take over multiple venues across Singapore, in partnership with CQ @ Clarke Quay. The festival will host 42+ global emerging artists.
Sports Matters covers OTT*, sports tech, women’s sport, live events, fan building, and sponsorship.
Gaming Matters will discuss the Metaverse, brand safety, live gaming, play-to-earn, and player wellbeing.
Marketing Matters is about purpose-driven marketing, sustainability, diversity, and brand creativity.
Content Matters topics include the creator economy, monetisation, branded content, platforms and intellectual property (IP).
Visit Web3 Matters to get updates on Blockchain, crypto, decentralised finance (DeFi), interoperability, fundraising, and future tech.
Last but not least, the AI track will have sessions on fan engagement, content creation, performance tools, and industry disruption.
Confirmed speakers include:
- Tina Hausmann, F1 Academy driver, Aston Martin Aramco Formula 1 Team
- Amanda Staveley, CEO, PCP Capital Partners
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- Victoria Oakley, CEO, IFPI
- Ian Holmes, Chief Media Rights & Broadcasting Officer, Formula 1
- Jean Ng, ACE, Experience Development, Singapore Tourism Board
- Mark Chay, Secretary General, Singapore National Olympic Council
- Louis Piereck, Global Brand Director - Vaseline, Unilever Asia
- Danny Tang, Co-founder and CEO, Hero Esports
- Takeya Ino, President, Avex Music Creative
- Gita de Beer, Global Strategy and Incubator Brands, Heineken
- Zuber Mohammed, Global Head of Consumer Marketing, TikTok
- Alan Goh, CEO, Sport Singapore
- Shridhar Subramaniam, President, Asia and Middle East, Sony Music Entertainment
- Akshat Rathee, MD, NODWIN Gaming
- Yat Siu, Co-Founder and Chairman, Animoca Brands
They will be joined by speakers from more than 70 global brands across music, sports, gaming, marketing, and media — including Activision Blizzard, AEG, Amazon Music, Asia Football Group, Battlefy, Beatdapp, Believe, CAPTIS Ventures, Concord, DFSB Kollective, F1 Academy, Gig Life Pro, Gold House, Google, Great Entertainment Group Limited, GSIC, Haldanes, IP.Global, Lego, LPGA, KOCCA, Luminate, Max Volume, Mediacorp, Merlin, Meta, Microsoft, Millenasia, National Arts Council, Netflix, Octagon, ONErpm, PropertyGuru, Razer, Reed Smith, rEvolution, Sayaka, Sega, Singapore GP, Sony Music Entertainment, SoundCloud, Sounds Australia, Spotify, Standard Chartered, Symphonic Distribution, Sync Summit, Sonvue, Temple Dao Music, The John Dykes Company, Times Music, Universal Music Group, Vinyl Media, Wasserman, Virgin Music, Women in Games, and the World Federation of Advertisers.
All That Matters will feature two academies – Music Matters Academy and Sports Matters Academy, for emerging leaders in the entertainment and sport industries.
The Music Matters Academy, presented by Tunecore, gives artists performing at Music Matters Live the opportunity to learn how to be successful in the music industry. They will hear from speakers and mentors from the likes of platforms like TikTok, as well as record labels and distributors.
The Sports Matters Academy aims to inform and inspire the next generation of sports industry professionals. Some of ATM’s pre-eminent Sports Matters speakers are featured. The Academy is free to attend for sports students, with Academy passes including free access to the main conference.
Details
All That Matters 2025
September 29 – October 1, 2025
Hilton Singapore Orchard
www.allthatmatters.asia
Tickets are now on sale at
*OTT stands for over the top, or businesses taking advantage of the traditional telecommunications network (ie running on top of it) instead of being offered as a service by the telecommunications service provider.
