FEH announces alliance with SIA's HighFlyer business travel programme

Source: FEH. The Clan Hotel Singapore lobby.

Far East Hospitality (FEH) is the first hospitality group to be a part of Singapore Airlines’ (SIA's) HighFlyer business travel programme. HighFlyer is a travel reward programme where companies enjoy preferential airfares and earn HighFlyer points when their employees travel for work. These points can be used on future travel or redeem for rewards for their business or corporate travellers.

HighFlyer members can now earn up to 500 points when their employees fulfil qualifying stays at selected Far East Hospitality hotels in Singapore, Japan and Malaysia. Participating hotels include The Clan Hotel Singapore, Far East Village Hotel Tokyo, Asakusa and Oasia Suites Kuala Lumpur. Employees who are KrisFlyer members will also be entitled to accumulate miles for the same stays.

In addition, FEH’s 19 hotels in Singapore, Japan and Malaysia also offer SIA’s KrisFlyer members a chance to earn up to 500 KrisFlyer miles after each qualifying stay at the hotel.

TFE Hotels - FEH’s joint venture partner in Australia - has simultaneously become the first Australian hospitality group to partner with SIA’s rewards programme, KrisFlyer. The partnership will see KrisFlyer members earn 500 KrisFlyer miles per qualifying stay at more than 60 hotels across TFE’s global network.

StarHub revamps loyalty programme so customers can redeem more

Singapore's StarHub has unveiled a revamped customer incentive programme to enable customers to earn and redeem points sooner.

StarHub is partnering e-merchants to allow customers to earn StarHub Rewards Points while shopping online. Agoda, a hotel booking site, was the first merchant to partner StarHub. Shopback—a Singapore-based startup that connects consumers to e-tailers such as ASOS, Groupon, Lazada and Zalora is also on board.

Every dollar spent at Agoda via starhub.com/agoda will earn one StarHub Rewards Point for StarHub customers. Customers who shop at Shopback via starhub.com/shopback may earn one or more StarHub Rewards Points. StarHub will also be partnering merchants for one-off promotions. Those who book a hotel from Agoda for June will earn three times the number of StarHub Rewards Points.

The Points can then be used to redeem StarHub Rewards across its Eat, Shop and Play catalogues, which include over 50 merchants and brands.

As part of StarHub’s SG50 promotions, customers can also look forward to redeeming over 5,000 items for 50 StarHub Rewards Points across a span of five weeks from early July.

“At StarHub, we value the loyalty and support of our customers. That is why we enhanced our loyalty programme around their needs; to reward them with what is relevant to them. We recognise that, increasingly, consumers are shopping online, hence, our partnerships with Agoda and Shopback will enable customers to be rewarded whenever they shop online with our partners,” said Jeannie Ong, Chief Marketing Officer, StarHub.

“Through these partnerships, customers will be able to earn StarHub Rewards Points faster and redeem for rewards they want across a richer variety of options. We are constantly on the lookout to bring the latest trends and offerings to our customers, and will continue to introduce more partners and exciting rewards options in the near future.”

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Asia Miles adds Miramar Hotel Group offer

Source: Miramar Hotel Taipei website.

The Miramar Hotel Group has joined the Asia Miles travel and lifestyle rewards programme. Members earn 250 Asia Miles for each eligible stay at the Miramar Garden Taipei or Miramar Hotel Hsinchu. 

Members should quote their Asia Miles membership number when making a reservation for a deluxe room and present your membership card at check-in.

The Miramar Garden Taipei opened in 2006, while Miramar Hotel Hsinchu was launched in 2013.

Pocari SWEAT introduces keep-fit running app with incentives from 7-Eleven

Pocari SWEAT, a well-known isotonic beverage brand, has made its free Pocari Cross Run mobile app available for download in Singapore at the iOS App and Android Play stores respectively.

The app is designed to encourage Singaporeans to continue to live a healthy and active lifestyle, says the company. The application includes an element of gamification which is backed by the latest Beacon* technology. The Beacon technology, to be set up at all 7-Eleven stores in Singapore, will send area-specific content to the app depending on the distance a runner has completed.

The app can also make a run more interesting through generating customised running courses. 7-Eleven stores along the route will be represented as hydration points.

Additional bonus points, called participation points, can be accumulated when users tap on the Beacon devices at 7-Eleven cashier counters if they are on a run, complete a running course, or make a Pocari SWEAT purchase. The longer the running distance, the more points a user will receive. Users can also earn tokens and play games that involve visits to 7-Eleven stores as well.

"We chose 7-Eleven to roll out the BEACON technology as it is a recognised international brand which constantly emphasizes on excellent customer service delivery. We hope to leverage its extensive network of more than 500 stores and create the next level of customer interaction experience both in-store and on-street. There will be plans in the pipeline for BEACON to be extensively utilised for other promotions and campaigns by other companies after the launch of the Pocari SWEAT campaign," said Takamasa Tokumo, Executive Director of Asatsu-DK Singapore, an advertising agency that co-developed the app with digital production company AID-DCC and which also developed Beacon.

He added, "With consumers becoming more tech-savvy, this new technology will help create a revolutionary consumer experience - one that is fun and interactive, yet meaningful and adds value to the consumer, such as supporting them in achieving their healthy lifestyle goals in this case."

Pocari SWEAT's Singapore Country Manager Puspita Winawati commented, "We are extremely excited to be incorporating the latest technology in the way we interact with our customers and with the extensive network of the 7-Eleven stores here in Singapore, which serve as water points, runners will have the flexibility of enjoying the Pocari Cross Run app wherever they want. It is also our hope that through the launch of the Pocari Cross Run app, we can encourage more people to take up running as part of a healthy lifestyle."

*Beacon is the latest low-powered, cost efficient transmitter that is able to notify and connect to customised applications on mobile devices. The technology recognises devices running on the iOS7 and Android 4.3 operating system that are within close proximity. Specific messages or actions can be delivered when the devices are detected.