Showing posts with label world. Show all posts
Showing posts with label world. Show all posts

27 April 2018

Marketing an event without mentioning the event: challenge accepted

It's World Cup time again, and marketers are promoting all things football. The question is how they can do it without falling foul of FIFA's brand protection rules.

Source: FIFA's Guidelines for the use of Official Marks, November 2016.
Source: FIFA's Guidelines for the use of
FIFA's Official Marks
, November 2016.
The Guidelines for the use of FIFA's Official Marks, dated November 2016, include a whole list of terms which may not be used to promote the 2018 event. What is a marketer to do?

That's not to say marketers' hands are tied. In the Fair Play section of its pages on brand protection FIFA states: "As the organiser of the event, FIFA holds all commercial rights to the FIFA World Cup, its greatest commercial asset.

"However, FIFA recognises that football is a worldwide passion and of course FIFA is not opposed to businesses benefitting from the thriving economy surrounding the FIFA World Cup by using generic references to football. FIFA even encourages shop owners to join in with the celebration by decorating their shop windows and facades with generic football terms and objects."

Here are some examples of what some companies have done in their marketing campaigns about the 2018 World Cup. WorkSmart Asia presents the pictures 'as is' and does not comment on their legality. Some brands are perfectly entitled to use FIFA's official marks as they are official sponsors of the event:

China Mengniu Dairy Company's marketing campaign as a 2018 FIFA World Cup Official Sponsor
China Mengniu Dairy Company's marketing campaign as a 2018 FIFA World Cup Official Sponsor includes signage that its products are "Naturally Good" and "Naturally Strong", together with an image of a football player in a stadium.

100Plus is offering a limited edition 100Plus soccer ball in a colour reminiscent of a trophy with a minimum purchase of S$18.
100Plus is offering a limited edition 100Plus soccer ball in a colour reminiscent of a trophy with a minimum purchase of S$18.

FairPrice and Pacific West are going with FOODball Fever and a prize of a trip to "your favourite football country".
FairPrice and Pacific West are going with FOODball Fever and a prize of a trip to "your favourite football country".

World Cup dirty buns.
A tray of World Cup dirty buns depicting flags picked out in powder at Food&HotelAsia 2018. There was a demonstration of how the dirty buns were decorated. The buns are so called as they are messy to eat.

World Cup dirty buns.
Signage for the World Cup dirty buns.

Pringles often changes its packaging for seasonal reasons.
Pringles often changes its packaging for seasonal reasons. Its original potato chips now have a football focal point, while the sour cream and onion flavour have the same football, but in green.

The full Pringles display includes the message "Make football more fun."
The full Pringles display includes the message "Make football more fun." Taken 11 May.

Singtel outlet with pictures of footballers and the slogan Free your Passion with Singtel. Taken at Jurong Point on 13 May.
Singtel outlet with pictures of footballers and the slogan Free your Passion with Singtel. Taken at Jurong Point on 13 May. 

Coca-Cola has labelled some of its bottles with what looks like a football if negative space is considered, together with the three-letter abbreviations for various countries.
Coca-Cola has labelled some of its bottles with what looks like a football if negative space is considered, together with the three-letter abbreviations for various countries. Portugal, France, Spain and Argentina are represented here; all are World Cup finalists. Taken at Paya Lebar Square on 13 May.

A whole pavilion for Coca Cola at NTUC Xtra, Jurong Point. Taken 3 June.
A whole pavilion for Coca Cola at NTUC Xtra, Jurong Point. Taken 3 June.

World Cup signage for Coca-Cola on the shelves. Taken June 1.
World Cup signage for Coca-Cola on the shelves. Taken June 1.

Score goals with Milo - there are limited edition autographed football collectibles to be won every week.
Score goals with Milo - there are limited edition autographed football collectibles to be won every week. This is a Kopitiam initiative. Taken 1 June.

Flags on toothpicks illustrate Marina Mandarin Singapore's World Cup Craze promotion
Flags on toothpicks illustrate Marina Mandarin Singapore's World Cup Craze promotion, which offers a beverage and snacks plus live telecasts of the 2018 FIFA World Cup Russia at the Atrium Lounge.

Maggi Hot Cup World Cup packaging.
Maggi Hot Cup instant noodles come with the Russian word gol (гол, goal) decorated with a football, and the word Russia below that. Taken 29 May.

Win2 added a sleeve on top of its potato crisp crackers for a promotion titled Football Fever.
Win2 added a sleeve on top of its potato crisp crackers for a promotion titled Football Fever. Taken 3 June.

Taste the Soccer Fever! with Cadbury.
Taste the Soccer Fever! with Cadbury. Taken 3 June.

Cadbury's soccer promotion.
Cadbury's soccer promotion. Taken 3 June.

Share the victory with Breadtalk
Share the victory with Breadtalk - just a football in the word 'victory', a slide of a football to one side, and hands with country names on them. Look closer, and a medal can be seen to the left, as well as a chalkboard with football strategy on the right. Taken 2 June.

Giordano brings back Bear on Bike, or Bob, in country colours.
Giordano brings back Bear on Bike, or Bob, in country colours. Signage features the BoB cutout composed of different flags, riding a bicycle whose wheels sport a football pattern. Taken 6 June.

McDonald's World Cup campaign involves banana kicks
McDonald's World Cup campaign involves banana kicks (banana flavoured ice cream), football shirts illustrating McGriddles, as well as a Star Players menu. Banana kicks also refer to a specific kick used in football that makes contact with the ball in such a way that the ball curves. Taken 5 June.

Keppel Electric is recruiting customers with a Dell gaming laptop as an incentive and a headline addressed to football fanatics.
Keppel Electric is recruiting customers with a Dell gaming laptop as an incentive and a headline addressed to football fanatics. Taken 1 June.

Clear anti-dandruff shampoo has limited edition packaging with a football themed logo and the names of various countries on each bottle.
Clear anti-dandruff shampoo has limited edition packaging with a football themed logo and the names of various countries on each bottle. Taken 1 June.

Source: AliExpress eDM. Sports-themed eDM feature sports and outdoor accessories, an invitation to "dress like a winner" with the right clothing, and a section called "Celebration & Fans" to "show your love for the game".
Source: AliExpress eDM, received June 22. Sports-themed eDM with a person in a tee who is placed in context with the headline, "Go for the goal". The eDM is sports themed, featuring sports and outdoor accessories, an invitation to "dress like a winner" with the right clothing, and a section called "Celebration & Fans" to "show your love for the game".

M & S display with an image of a football and bunting representing the flags of different countries. There are no words, just chips and alcohol.
M & S display with an image of a football and bunting representing the flags of different countries, taken 21 June. There are no words, just chips and alcohol.

Details:

Read the guidelines on FIFA's official marks, dated November 2016 (PDF)

Watch AirAsiaGo's Eid video, where the Friendship Cup wars with the Family Cup when Eid falls during the World Cup.

Digi has also got an Eid story with a football theme.

Explore:

What happened in the previous World Cup in 2014? A version of this blog post appeared in defunct sister blog WorkSmart SG in 2014:

When FIFA has public guidelines for the use of its marks, how do non-sponsors speak the World Cup language and touch their customers who are also fans?

Some phrases are out of the question. Protected terms include

• 2014 FIFA World Cup Brazil
• 2014 FIFA World Cup
FIFA World Cup
• FIFA
World Cup
• 2014 World Cup
World Cup 2014
• Brazil 2014
• 2014 Brazil
• Football World Cup
• Soccer World Cup
among others, and there are still others which are not listed, says FIFA in the document.

Here are some ways companies have implemented World Cup campaigns in Singapore. A picture of a football helps, plus game-related language. Some brands have gone further with colours related to Brazil, or with football celebrities.

Japan Home is also in on the game with small posters offering a discount on snacks and telling fans "it's time to snack and cheer for your team!"
Japan Home is also in on the game with small posters offering a discount on snacks and telling fans "it's time to snack and cheer for your team!". A box in the illustration is plastered with flags in an allusion to the global nature of the game, while a football is depicted at one corner.

This bus ad from bank POSB, found in Jurong, is about a campaign to get account holders to upgrade to smart chip debit cards.
This bus ad from bank POSB, found in Jurong, is about a campaign to get account holders to upgrade to smart chip debit cards. It says: "Your soccer kaki has upgraded. Have you?"

Brand's has a campaign on in Dhoby Ghaut MRT station where the company invites fans to "Game On with Brand's: drink & win this football season".
Brand's has a campaign on in Dhoby Ghaut MRT station where the company invites fans to "Game On with Brand's: drink & win this football season". The 'O' for 'on' is in the shape of a football.

A poster for Popeyes (right side of poster cropped) for its Cajun fish and fries also refers to the 'football season'.
A poster for Popeyes (right side of poster cropped) for its Cajun fish and fries also refers to the 'football season'. "Score at Popeyes this football season", the poster invites fans, "Stand to win fantastic prizes!". The text is in green on a yellow background - Brazilian colours - while the picture includes a fan wearing a temporary tattoo of the flag of Brazil on his cheek, with a football barely visible.

"Stand a chance to watch the finals in Brazil", invites a standee from Courts. The picture of a footballer with a football and the goal posts make the World Cup allusion unmistakeable. There is quite a lot of yellow and green in he image as well but it's not quite the Brazilian green or yellow.
"Stand a chance to watch the finals in Brazil", invites a standee from Courts. The picture of a footballer with a football and the goal posts make the World Cup allusion unmistakeable. There is quite a lot of yellow and green in the image as well but it's not quite the Brazilian green or yellow.

Source: KFC website. KFC has enlisted football celebrity Ronaldo for its World Cup campaign.
Source: KFC website. KFC enlisted football celebrity Ronaldo for its World Cup campaign. There is no reference to the World Cup, just Ronaldo's picture and signature, pictures of themed food, and the legend "Share the taste; share the passion. Cristiano Ronaldo."


Source: Subway website. Subway has taken a similar tack. "Winners eat fit", runs the headline for collaterals, together with a picture of football legend Pele holding a football, and his signature.
Source: Subway website. Subway has taken a similar tack. "Winners eat fit", runs the headline for collaterals, together with a picture of football legend Pele holding a football, and his signature. Yellow and green, the Brazilian national colours, dominate in the images.
*Images may be added as and when they are spotted.

13 July 2017

World Heritage Committee inscribes new sites on World Heritage List for 2017

Source: UNESCO. Kulangsu: a Historic International Settlement, China. © Cultural Heritage Conservation Center of THAD / Qian Yi | Image Source: Nomination File (Update).
Source: UNESCO. Kulangsu: a Historic International Settlement, China. © Cultural Heritage Conservation Center of THAD / Qian Yi | Image Source: Nomination File (Update).

The World Heritage Committee inscribed 21 new sites on UNESCO’s World Heritage List in 2017, and extended or modified the boundaries of five sites already on the list. The new inscriptions bring to 1,073 the total number of sites on the World Heritage List.

In Asia Pacific the new natural sites are:
Source: UNESCO. Mount Bukadaban at dusk. Qinghai Hoh Xil, China © Peking University / Hoh Xil Nature Reserve Administration | Image Source: Nomination File.
Source: UNESCO. Mount Bukadaban at dusk. Qinghai Hoh Xil, China © Peking University / Hoh Xil Nature Reserve Administration | Image Source: Nomination File. 
Qinghai Hoh Xil (China) 

Qinghai Hoh Xil, located in the north-eastern extremity of the Qinghai-Tibetan Plateau, is the largest and highest plateau in the world. This area of alpine mountains and steppe systems is situated more than 4,500 m above sea level, and subzero average temperatures prevail all year round. The site’s geographical and climatic conditions have nurtured a unique biodiversity. More than one third of the plant species, and all the herbivorous mammals are endemic to the plateau. The property includes the complete migratory route of the Tibetan antelope, one of the endangered large mammals that are endemic to the plateau.

Landscapes of Dauria (Mongolia/Russian Federation)

Shared between Mongolia and the Russian Federation, this site is an outstanding example of the Daurian Steppe eco-region, which extends from eastern Mongolia into Russian Siberia and north-eastern China. Cyclical climate changes, with distinct dry and wet periods lead to a wide diversity of species and ecosystems of global significance. The different types of steppe represented, such as grassland and forest, as well as lakes and wetlands serve as habitats for rare species of fauna, such as the white-naped crane and the great bustard, as well as millions of vulnerable, endangered or threatened migratory birds. It is also a critical site on the migration path for the Mongolian gazelle.

The new cultural sites in Asia Pacific and the Middle East are:

Temple Zone of Sambor Prei Kuk, Archaeological Site of Ancient Ishanapura (Cambodia)

The archaeological site of Sambor Prei Kuk, “the temple in the richness of the forest” in the Khmer language, has been identified as Ishanapura, the capital of the Chenla Empire that flourished in the late 6th and early 7th centuries. The vestiges of the city cover an area of 25 sq km and include a walled city centre as well as numerous temples. The art and architecture developed here became models for other parts of the region and lay the ground for the unique Khmer style of the Angkor period.

Kulangsu: a Historic International Settlement (China)

Kulangsu is an island located on the estuary of the Chiulung River, facing the city of Xiamen. With the opening of a commercial port at Xiamen in 1843, and the establishment of the island as an international settlement in 1903, this island off the southern coast of the Chinese empire suddenly became an important window for Sino-foreign exchanges. Kulangsu is an exceptional example of the cultural fusion that emerged from these exchanges. There is a mixture of different architectural styles on the island, including traditional Southern Fujian style, Western classical revival style and veranda colonial style. The most exceptional testimony of the fusion of various stylistic influences was a new architectural movement, the Amoy Deco Style, which is a synthesis of the Modernist style of the early 20th century and Art Deco.

Historic City of Ahmadabad (India)

The walled city of Ahmadabad, founded by Sultan Ahmad Shah in the 15th century, is on the eastern bank of the Sabarmati river. It presents rich architectural heritage from the sultanate period, notably the Bhadra citadel, the walls and gates of the Fort city and numerous mosques and tombs as well as temples of later periods. The urban fabric is made up of densely-packed traditional houses (pols) in gated traditional streets (puras) with characteristic features such as bird feeders, public wells and religious institutions. The city flourished as the capital of the state of Gujarat for six centuries, up to the present day.

Historic City of Yazd (Iran)

Yazd is located in the middle of the Iranian plateau, 270 km southeast of Isfahan, close to the Spice and Silk Roads. It bears living testimony to the use of limited resources for survival in the desert. Water is supplied to the city through a qanat system developed to draw underground water. The earthen architecture of Yazd has escaped the modernisation that destroyed many traditional earthen towns, retaining its traditional districts, the qanat system, traditional houses, bazaars, hammams (bath houses), mosques, synagogues, and the garden of Dolat-abad.

Sacred Island of Okinoshima and Associated Sites in the Munakata Region (Japan)
Located 60 km off the western coast of Kyushu island, the island of Okinoshima is an exceptional example of the tradition of worship of a sacred island. The archaeological sites that have been preserved on the island are virtually intact, and provide a chronological record of how the rituals performed there changed from the 4th to the 9th centuries.

Hebron/Al-Khalil Old Town (Palestine)

The use of local limestone shaped the construction of the old town of Hebron /Al-Khalil during the Mamluk period, between 1250 and 1517. The centre of interest of the town was the site of Al Mosque -Ibrahim / the tomb of the Patriarchs, whose buildings are in a compound built in the 1st century to protect the tombs of the patriarch Ibrahim and his family. This place became a site of pilgrimage for the three monotheistic religions: Judaism, Christianity and Islam.

The town was sited at the crossroads of trade routes for caravans travelling between southern Palestine, Sinai, Eastern Jordan, and the north of the Arabian Peninsula. Although the subsequent Ottoman period (1517-1917) heralded an extension of the town to the surrounding areas and brought numerous architectural additions, particularly the raising of the roof level of houses to provide more upper stories, the overall Mamluk morphology of the town is seen to have persisted with its hierarchy of areas, quarters based on ethnic, religious or professional groupings, and houses with groups of rooms organised according to a tree-shaped system. 

The site of Hebron/Al-Khalil Old Town was inscribed simultaneously on the List of World Heritage and on the List of World Heritage in Danger, the only addition this year.


Aphrodisias (Turkey)

Located in southwestern Turkey, in the upper valley of the Morsynus River, the site consists of the archaeological site of Aphrodisias and the marble quarries northeast of the city. The temple of Aphrodite dates from the 3rd century and the city was built one century later. The wealth of Aphrodisias came from the marble quarries and the art produced by its sculptors. The city streets are arranged around several large civic structures, which include temples, a theatre, an agora (marketplace), and two bath complexes.

Interested?

Read the WorkSmart Asia blog post on the 2016 World Heritage Site additions, including and explanation of the qanat.

posted from Bloggeroid

10 February 2017

World Bank to support geothermal energy project in Indonesia

The World Bank will give US$55.25 million in grants to support the Geothermal Energy Upstream Development Project in Indonesia, which aims to facilitate investment in geothermal power generation in the country.

The Clean Technology Fund (CTF) is contributing US$49 million to support infrastructure development and exploration drilling. The Global Environment Facility (GEF) contributes an additional US$6.25 million to support technical assistance aimed at building capacity in geothermal exploration, including safeguards for due diligence. The Ministry of Finance and PT Sarana Multi Infrastruktur, a state-owned infrastructure financing company, will match the CTF funding for the project.

Geothermal power is the second-largest renewable energy resource in Indonesia after hydropower and a clean alternative to coal-fired power generation. Some 30 million Indonesians – 12% of the population – lack access to modern and reliable electricity.

“Insufficient energy holds back Indonesia’s growth potential and limits the future opportunities of millions of Indonesians. These grants will help Indonesia develop its abundant geothermal power potential,” said Rodrigo Chaves, World Bank Country Director for Indonesia. “The World Bank fully supports the government’s efforts to achieve100% access to modern, reliable electricity as quickly as possible.”

The Geothermal Energy Upstream Development Project will also support Indonesia’s continued efforts to shift to a greener energy development path and reach its target of increasing the share of new and renewable energy in the primary energy mix to 23% by 2025. Expanding access more equitably across the vast archipelago is another key objective for the project.

“The project has a special emphasis on the eastern part of Indonesia, where the percentage of families lacking access to modern and reliable electricity remains very high,” said World Bank Senior Energy Specialist Peter Johansen.

The World Bank’s support to the development of geothermal power in Indonesia is a key component of the World Bank Group’s Country Partnership Framework for Indonesia, which focuses on government priorities that have potentially transformational impact.

5 December 2016

World Bank delivers report card for Vietnam

Vietnam’s economy remains resilient thanks to robust domestic demand and export-oriented manufacturing, according to the World Bank’s latest Taking Stock report. Vietnam’s medium-term outlook remains favourable, with gross domestic product (GDP) expected to expand by 6% this year.

The report, a biannual review of the country’s economic performance, finds that Vietnam’s growth slowed to 5.9% during the first three quarters of the year, mainly because of a severe drought that has reduced agricultural output, cut down on oil production and slowed external demand. The fundamental drivers of growth – resilient domestic demand and export oriented manufacturing – remain in force.

Vietnam’s growth was accompanied by low inflation and widening current account surplus. And despite price hikes for health and education services, core inflation remains low and headline inflation is expected to stay below the official target of 5%.

“Vietnam’s macroeconomic stability creates a favourable environment for policy makers to accelerate structural reforms, which is crucial as the country moves toward a more productivity-led growth model,” said Ousmane Dione, World Bank Country Director for Vietnam. “The adoption of the 2016-2020 economic restructuring plan by (the) National Assembly in November, for instance, would address some of the emerging obstacles to growth in the economy.”

According to the report, Vietnam’s fiscal deficit remains sizable and is approaching the statutory limit of 65% of GDP, but the government has reinforced its commitment to achieving fiscal consolidation in the medium term. The economy’s recent performance owes in part to rapid credit growth and an accommodative fiscal stance, which may support growth in the short term but amplify existing medium-term financial and fiscal risks.

Easing monetary conditions and reducing credit growth could also worsen existing macroeconomic and financial vulnerabilities, the report said. Risks that could adversely affect medium term prospects include delayed implementation of structural and fiscal reforms, a further slowdown in the global economy, fragile global financial market conditions, and the prospect of rising interest rates in the US.

The report also notes that Vietnam’s agricultural sector has made enormous progress, such as higher productivity and output, contributing to national goals of achieving food security, poverty reduction and social stability. It also points out the growing concerns about the quality and sustainability of Vietnam’s agricultural growth. Higher productivity has come from more and more inputs and increasing environmental costs.

According to the report, the Vietnamese government has played a major role in agricultural development. But the government will need to lead less yet facilitate more to transform Vietnam’s agriculture and agro-food system. For example, the government can undertake less direct investment in agriculture while focusing more on facilitating a more active agricultural land market, supporting rural infrastructure, reducing the transaction costs of farmers and agro-enterprises, and revitalising the country’s agricultural innovation system.

19 August 2016

World Economic Forum releases report on new sources of business financing

The World Economic Forum has completed a report on alternative sources of capital for companies.
Alternative Investments 2020: The Future of Capital for Entrepreneurs and SMEs examines the potential for these alternative sources to cause broader industry disruption in the future. 
 
Interested?

18 July 2016

New World Heritage Sites in Asia Pacific for 2016

The World Heritage Committee, part of UNESCO, has inscribed new sites on the list of world heritage sites as part of its 40th session which opened on 10 July, 2016. The list includes a transnational site, which is found in Kazakhstan, Kyrgyzstan and Uzbekistan.

The newly inscribed sites include:

Khangchendzonga National Park (India) – Located at the heart of the Himalayan range in northern India in the state of Sikkim, the Khangchendzonga National Park includes a unique diversity of plains, valleys, lakes, glaciers and snow-capped mountains covered with ancient forests, including the world’s third highest peak, Mount Khangchendzonga, also known as Kangchenjunga. The area is also part of the Khangchendzonga Biosphere Reserve.

Archaeological Site of Ani, Turkey – This site is located on a secluded plateau of northeast Turkey overlooking a ravine that forms a natural border with Armenia. The site presents a comprehensive overview of the evolution of medieval architecture through examples of almost all the different architectural innovations of the region between the 7th and 13th centuries CE.

This medieval city combines residential, religious and military structures, characteristic of medieval urbanism built up over the centuries by Christian and then Muslim dynasties. The city flourished in the 10th and 11th centuries CE when it became the capital of the medieval Armenian kingdom of the Bagratides and profited from control of one branch of the Silk Road. Later, under Byzantine, Seljuk, and Georgian sovereignty, it maintained its status as an important crossroads for merchant caravans. The Mongol invasion and an earthquake in 1319 marked the beginning of the city’s decline.

Watch a video on conservation at Ani, from the World Monuments Fund

Zuojiang Huashan (左江花山) Rock Art Cultural Landscape, China – Located on the steep cliffs in the border regions of southwest China, in Ningming County, Guangxi, these 38 sites of rock art at Huashan (花山壁画) illustrate the life and rituals of the Luoyue people. They date from the period around the 5th century BCE to the 2nd century CE. In a surrounding landscape of karst, rivers and plateaux, they depict ceremonies which have been interpreted as portraying the bronze drum culture once prevalent across southern China. This cultural landscape is the only remains of this culture today.

Watch a video of the Zuojiang Huashan Rock Art area from the Bradshaw Foundation

Archaeological Site of Nalanda Mahavihara (Nalanda University) at Nalanda, Bihar, India – The Nalanda Mahavihara site is in Bihar, northeastern India. It comprises the archaeological remains of a monastic and scholastic institution dating from the 3rd century BCE to the 13th century CE. It includes stupas, shrines, viharas (residential and educational buildings) and important art works in stucco, stone and metal. Nalanda stands out as the most ancient university of the Indian subcontinent. It engaged in the organised transmission of knowledge over an uninterrupted 800 years.

The Persian Qanat, Iran – Throughout the arid regions of Iran, agricultural and permanent settlements are supported by the ancient qanat (قنات‎) system of tapping alluvial aquifers at the heads of valleys and conducting the water along underground tunnels by gravity, often over many km. The 11 qanats representing this system include rest areas for workers, water reservoirs and watermills. The traditional communal management system still in place allows equitable and sustainable water sharing and distribution. The qanats provide exceptional testimony to cultural traditions and civilisations in desert areas with an arid climate.

Read about the significance of the qanat system in a chapter extract by the late Edward Goldsmith, environmentalist, author and philosopher. In it Goldsmith says: "...until recently, qanats still supplied 75% of the water used in Iran, for both irrigation and household purposes."

Nan Madol: Ceremonial Centre of Eastern Micronesia, Federated States of Micronesia – Nan Madol is a series of 99 artificial islets off the southeast coast of Pohnpei that were constructed with walls of basalt and coral boulders. These islets harbour the remains of stone palaces, temples, tombs and residential domains built between 1200 and 1500 CE. These ruins represent the ceremonial centre of the Saudeleur dynasty, a vibrant period in Pacific Island culture.

The huge scale of the edifices, their technical sophistication and the concentration of megalithic structures bear testimony to complex social and religious practices of the island societies of the period. The site was also inscribed on the List of World Heritage in Danger due to threats, notably the siltation of waterways that is contributing to the unchecked growth of mangroves and undermining existing edifices.

The List of World Heritage in Danger is designed to inform the international community of conditions which threaten the very characteristics for which properties were inscribed on the World Heritage List and rally the support of the international community for their protection.

Natural sites include:

Source: Hubei government tourism website. Shennongjia.
Source: Hubei government tourism website. Shennongjia.
Hubei Shennongjia (神农架), China – Located in Hubei Province, in central-eastern China, the site consists of Shennongding (神农顶)/Badong (巴东县) to the west and Laojunshan (老君山) to the east.

Hubei Shennongjia is one of three centres of biodiversity in China. The site features prominently in the history of botanical research and was the object of international plant collecting expeditions in the 19th and 20th centuries. It protects the largest primary forests remaining in Central China and provides habitats for rare animal species such as the Chinese giant salamander, the golden or snub-nosed monkey, the clouded leopard, common leopard and the Asian black bear.

Lut Desert, Iran – The Lut Desert, or Dasht-e-Lut (دشت لوت), is located in the southeast of the country. The property represents an exceptional example of ongoing geological processes. Between June and October, this arid subtropical area is swept by strong winds, which transport sediment and cause aeolian (wind-caused) erosion on a colossal scale. The site presents some of the most spectacular examples of aeolian yardang landforms (massive corrugated ridges). It also contains stony deserts and dune fields.

Western Tien-Shan (Kazakhstan, Kyrgyzstan, and Uzbekistan) – The transnational site is located in the Tien-Shan (天山) mountain system, one of the largest mountain ranges in the world. Western Tien-Shan is situated at an altitude of 700 to 4,503m. It features diverse landscapes, which are home to to many forest types and unique plant communities.. It is of global importance as a centre of origin for a number of cultivated fruit crops.

The new mixed, cultural and natural, sites include:

The Ahwar of Southern Iraq: Refuge of Biodiversity and the Relict Landscape of the Mesopotamian Cities, Iraq – The Ahwar (الاهوار) of Southern Iraq – also known as the Iraqi Marshlands – are unique as one of the world’s largest inland delta systems, in an extremely hot and arid environment. The Ahwar is made up of seven sites: three archaeological sites and four wetland marsh areas in southern Iraq. The archaeological cities of Uruk and Ur and the Tell Eridu archaeological site form part of the remains of the Sumerian cities and settlements that developed in southern Mesopotamia between the 4th and the 3rd millennium BC in the marshy delta of the Tigris and Euphrates rivers. Some accounts say this area is the Biblical garden of Eden.

Besides Nan Madol, the World Heritage Committee has also added Uzbekistan’s Historic Centre of Shakhrisyabz to the List of World Heritage in Danger due to the over-development of tourist infrastructure in the site.

The Committee expressed concern over the destruction of buildings in the centre of the site’s medieval neighbourhoods and the construction of modern facilities including hotels and other buildings which have created irreversible changes to the appearance of historic Shakhrisyabz. The Committee has requested that UNESCO’s World Heritage Centre and the International Council on Monuments and Sites (ICOMOS) send a joint mission to assess the extent of damage and propose appropriate corrective measures.

The Historic Centre of Shakhrisyabz, located on the Silk Road in southern Uzbekistan, is over 2,000 years old and was the cultural and political centre of the Kesh region in the 14th and 15th century. The Historic Centre of Shakhrisabz bears witness to the city’s secular development and to centuries of its history. Its peak was  particularly to the period of its apogee, under the rule of Amir Temur and the Temurids, from the 15th to 16th century.
Interested?

Watch the Committee’s video recordings (B-roll)

Hashtags: #UNESCO, #WorldHeritage ; #40WHC

6 December 2015

World Heritage Map available for sale

Source: UNESCO website.

The latest version of the World Heritage map, produced by the UNESCO World Heritage Centre and National Geographic Maps with the generous support of Turkey, can now be ordered from the World Heritage Centre website.

The featured image on the Map presents the Historic Areas of Istanbul in Turkey, the country hosting the next session of the World Heritage Committee in July 2016.

The poster-sized wall map features all 1,031 World Heritage properties and is illustrated with photos with detailed captions. It also presents brief explanations of the World Heritage Convention and its related marine, earthen architecture and other conservation programmes.

Interested?

Make a donation and receive a free World Heritage map
Order your copy in English, French or Spanish
Download previous World Heritage maps

27 October 2015

Watch your red meat and processed meat consumption

ms 277 The International Agency for Research on Cancer (IARC), the cancer agency of the World Health Organization, has evaluated the carcinogenicity of the consumption of red meat* and processed meat*, and the news is not good.

After thoroughly reviewing the accumulated scientific literature, a Working Group of 22 experts from 10 countries convened by the IARC Monographs Programme classified the consumption of red meat as probably carcinogenic to humans (Group 2A), based on limited evidence** that the consumption of red meat causes cancer in humans and strong mechanistic evidence supporting a carcinogenic effect. This association was observed mainly for colorectal cancer, but associations were also seen for pancreatic cancer and prostate cancer. 

The IARC notes in an online Q&A that eating red meat "has not yet been established as a cause of cancer". It also shared that if the reported associations were proven to be causal (that red meat also causes cancer), then the Global Burden of Disease Project has estimated that diets high in red meat could be responsible for 50,000 cancer deaths per year worldwide. 

Processed meat was classified as carcinogenic to humans (Group 1), based on sufficient evidence in humans that the consumption of processed meat causes colorectal cancer. 

The experts concluded that each 50g portion of processed meat eaten daily increases the risk of colorectal cancer by 18%. According to the most recent estimates by the Global Burden of Disease Project, an independent academic research organisation, about 34,000 cancer deaths per year worldwide are attributable to diets high in processed meat. Assuming the association of red meat and colorectal cancer is proven to be causal (that is, red meat really does cause colorectal cancer), data from the same studies suggest that the risk of colorectal cancer could increase by 17% for every 100 gram portion of red meat eaten daily.

Tobacco smoking and asbestos are also both in Group 1, but the IARC stresses that while all are classified as carcinogenic to humans, the grouping says nothing about the relative danger of each substance. The estimates for meat-related deaths, for example contrast with about IARC-provided figures of 1 million cancer deaths per year globally due to tobacco smoking, 600,000 per year due to alcohol consumption, and more than 200,000 per year due to air pollution.

“For an individual, the risk of developing colorectal cancer because of their consumption of processed meat remains small, but this risk increases with the amount of meat consumed,” says Dr Kurt Straif, Head of the IARC Monographs Programme. “In view of the large number of people who consume processed meat, the global impact on cancer incidence is of public health importance.” 

The IARC Working Group considered more than 800 studies that investigated associations of more than a dozen types of cancer with the consumption of red meat or processed meat in many countries and populations with diverse diets. The most influential evidence came from large prospective cohort studies conducted over the past 20 years. 

"These findings further support current public health recommendations to limit intake of meat,” says Dr Christopher Wild, Director of IARC. “At the same time, red meat has nutritional value. Therefore, these results are important in enabling governments and international regulatory agencies to conduct risk assessments, in order to balance the risks and benefits of eating red meat and processed meat and to provide the best possible dietary recommendations.” 

According to the IARC, cooking meat at high temperatures or with the food in direct contact with a flame or a hot surface, as in barbecuing or pan-frying, produces more of certain types of carcinogenic chemicals (such as polycyclic aromatic hydrocarbons and heterocyclic aromatic amines). However, the working group stopped short of making any statements about how much meat is safe, the safest ways to cook meat, or whether raw meat is better, though it did point out that there is a risk of infection from consumption of raw meat.

Interested?

A summary of the final evaluations is available online in The Lancet Oncology, and the detailed assessments will be published as Volume 114 of the IARC Monographs. 

*Red meat refers to all types of mammalian muscle meat, such as beef, veal, pork, lamb, mutton, horse, and goat. Processed meat refers to meat that has been transformed through salting, curing, fermentation, smoking, or other processes to enhance flavour or improve preservation. Most processed meats contain pork or beef, but processed meats may also contain other red meats, poultry, offal, or meat by-products such as blood. Examples of processed meat include hot dogs (frankfurters), ham, sausages, corned beef, and biltong or beef jerky as well as canned meat and meat-based preparations and sauces. 

**Limited evidence means that a positive association has been observed between exposure to the agent and cancer but that other explanations for the observations (technically termed chance, bias, or confounding) cannot be ruled out.

16 October 2015

Mobile phone use affects road safety

The World Health Organisation (WHO) has identified a "marked increase" around the world in the use of mobile phones by drivers that is becoming a growing concern for road safety.

The distraction caused by mobile phones can impair driving performance, the WHO said, listing slower reaction times (notably braking reaction time, but also reaction to traffic signals), impaired ability to keep in the correct lane, and shorter following distances as some of the dangers.

Text messaging, popular with younger drivers, also results in "considerably reduced driving performance", the WHO said.

Drivers using a mobile phone are approximately four times more likely to be involved in a crash than when a driver does not use a phone. Worse, hands-free phones are not much safer than handheld phone sets.

While there is little concrete evidence on how to reduce mobile phone use while driving, the WHO recommends that governments be proactive. Actions that can be taken include:

Adopting legislative measures,
Launching public awareness campaigns, and
Regularly collecting data on distracted driving to better understand the nature of this problem.

posted from Bloggeroid

1 October 2015

World Economic Forum sounds alarm over economic resilience in global competitiveness report

Source: World Economic Forum.

A failure to embrace long-term structural reforms that boost productivity and free up entrepreneurial talent is harming the global economy’s ability to improve living standards, solve persistently high unemployment and generate adequate resilience for future economic downturns, according to The Global Competitiveness Report 2015-2016*.


The report is an annual assessment of the factors driving productivity and prosperity in 140 countries. This year’s edition found a correlation between highly competitive countries and those that have either withstood the global economic crisis or made a swift recovery from it. The failure, particularly by emerging markets, to improve competitiveness since the recession suggests future shocks to the global economy could have deep and protracted consequences.

The report’s Global Competitiveness Index (GCI) also finds a close link between competitiveness and an economy’s ability to nurture, attract, leverage and support talent. The top-ranking countries all fare well in this regard. But in many countries, too few people have access to high-quality education and training, and labour markets are not flexible enough.

First place in the GCI rankings, for the seventh consecutive year, goes to Switzerland. Its strong performance in all 12 pillars of the index explains its remarkable resilience throughout the crisis and subsequent shocks. Singapore remains in 2nd place. Japan (6th) and Hong Kong SAR (7th) follow, both stable.

Among the larger emerging markets, the trend is for the most part one of decline or stagnation. However, there are bright spots: India ends five years of decline with a spectacular 16-place jump to 55th. Macroeconomic instability and loss of trust in public institutions drag down Turkey (51st). China, holding steady at 28, remains by far the most competitive of this group of economies. However, its lack of progress moving up the ranking shows the challenges it faces in transitioning its economy.

Among emerging and developing Asian economies, the competitiveness trends are mostly positive, despite the many challenges and profound intra-regional disparities. While China and most of the Southeast Asian countries are performing well, the South Asian countries and Mongolia (104th) continue to lag behind. The five largest members of the Association of Southeast Asian Nations (ASEAN) – Malaysia (18th, up two), Thailand (32nd, down one), Indonesia (37th, down three), the Philippines (47th, up five) and Vietnam (56th, up 12) – all rank in the top half of the overall GCI rankings.

It’s a mixed picture in the Middle East and North Africa. Qatar (14th) leads the region, ahead of the UAE (17th), although it remains more at risk than its neighbour to continued low energy prices, as its economy is less diversified. These strong performances contrast starkly with countries in North Africa, where the Levant is led by Jordan (64th). With geopolitical conflict and terrorism threatening to take an even bigger toll, countries in the region must focus on reforming the business environment and strengthening the private sector, the WEF said.

“The fourth industrial revolution is facilitating the rise of completely new industries and economic models and the rapid decline of others. To remain competitive in this new economic landscape will require greater emphasis than ever before on key drivers of productivity, such as talent and innovation,” said Klaus Schwab, Founder and Executive Chairman of the World Economic Forum.

“The new normal of slow productivity growth poses a grave threat to the global economy and seriously impacts the world’s ability to tackle key challenges such as unemployment and income inequality. The best way to address this is for leaders to prioritise reform and investment in areas such as innovation and labour markets; this will free up entrepreneurial talent and allow human capital to flourish,” said Xavier Sala-i-Martin, Professor of Economics at Columbia University.

Interested?

Read The Global Competitiveness Report 2015-2016 


Hashtag: #GCR15 

*The Global Competitiveness Report’s competitiveness ranking is based on the Global Competitiveness Index (GCI), which was introduced by the World Economic Forum in 2004. Defining competitiveness as the set of institutions, policies and factors that determine the level of productivity of a country, GCI scores are calculated by drawing together country-level data covering 12 categories – the pillars of competitiveness – that collectively make up a comprehensive picture of a country’s competitiveness. The 12 pillars are: institutions, infrastructure, macroeconomic environment, health and primary education, higher education and training, goods market efficiency, labour market efficiency, financial market development, technological readiness, market size, business sophistication, and innovation.

15 September 2015

Singapore's NUS, NTU make it to QS top 15

The twelfth edition of the QS World University Rankings states that Singapore’s leading universities have made the top 15 for the first time. The National University of Singapore (12th) is the leading Asian institution and Nanyang Technological University (13th) is right behind. Australian National University (19th) also returns to the top 20 while China’s Tsinghua University (25th) is Asia’s third-best university.

Ben Sowter, QS Head of research says: “These latest results reveal more diversity than ever in the distribution of world-class universities at the highest levels. We’re providing prospective students with the richest picture yet.”

A new approach to “citations per faculty”, a measure of research impact, has delivered fairer evaluations for universities with a strong profile in areas with lower research activity, such as arts, humanities and social sciences. Over 70 thousand (76,798) academics and 44,226 employers contributed to the rankings through the QS global surveys. QS also analysed 11.1 million research papers indexed by Elsevier’s Scopus database. Three thousand, five hundred and thirty-nine institutions were considered for inclusion, and 891 ranked.
 2015
2014
Top 20
Country
1
1
MIT
US
2
4
HARVARD
US
  3=
  2=
CAMBRIDGE
UK
  3=
7
STANFORD
US
5
8
CALTECH
US
6
  5=
OXFORD
UK
7
  5=
UNIVERSITY COLLEGE LONDON
UK
8
  2=
IMPERIAL COLLEGE LONDON
UK
9
12
ETH ZURICH
CH
10
11
CHICAGO
US
11
9
PRINCETON
US
12
22
NATIONAL UNIVERSITY SINGAPORE
SG
13
39
NANYANG TECHNOLOGICAL UNIVERSITY
SG
14
  17=
EPFL
CH
15
10
YALE
US
16
  14=
JOHNS HOPKINS
US
17
19
CORNELL
US
18
13
U PENN
US
  19=
  25=
AUSTRALIAN NATIONAL UNIVERSITY
AU
  19=
16
KING'S COLLEGE LONDON
UK
© QS Quacquarelli Symonds 2004-2015. 

*The rankings include universities from 82 countries. Thirty-four countries feature in the Top 200.
The US dominates, with 49 institutions, ahead of the UK (30), Netherlands (12), Germany (11), Canada, Australia, and Japan (eight), China (seven), France, Sweden and Hong Kong (five).