Showing posts with label KSA. Show all posts
Showing posts with label KSA. Show all posts

14 November 2025

Taman Safari popular with Middle Eastern travellers

As one of the largest wildlife conservation and recreation institutions in Southeast Asia, Taman Safari Indonesia offers nature and wildlife experiences with Indonesian hospitality, and is highly sought-after by travellers from Oman and KSA, the group said. 

Taman Safari Indonesia Group manages eight premier destinations: Taman Safari Bogor, The Grand Taman Safari Prigen (East Java), Taman Safari Bali, Marine Safari Bali, Solo Safari (Central Java), The Beach Safari Batang, Jakarta Aquarium & Safari, and Enchanting Valley. 

Taman Safari Bogor and Marine Safari Bali are among the most popular with Middle Eastern travellers. Nestled at the foothills of Mount Gede Pangrango, Taman Safari Bogor provides an open-range safari adventure within the cool tropical forest. Visitors can feed giraffes, observe animals from across continents, and take in mountain views. 

With halal dining options, prayer facilities, and family-friendly accommodations such as Safari Resort and Royal Safari Garden, Bogor is ideal for those seeking relaxation and a connection with nature.

Meanwhile, Marine Safari Bali combines the island's rich culture with exotic marine encounters. One of its newest attractions is Varuna, an underwater theatrical dining experience that fuses artistry, technology, and halal cuisine.

"We've observed a growing interest among travellers from Oman, Riyadh, and Jeddah in exploring Indonesia's natural and cultural heritage," said Alexander Zulkarnain, ACT CMO of Taman Safari Indonesia Group. 

"Through Taman Safari Bogor and Marine Safari Bali, we aim to create experiences that not only entertain but also enrich the soul and bring visitors closer to the wonders of wildlife." 

As an active member of the World Association of Zoos and Aquariums (WAZA) and the Southeast Asian Zoos Association (SEAZA), Taman Safari Indonesia is globally recognised for its commitment to wildlife conservation, including breeding programmes for endangered species such as the Sumatran tiger, Komodo dragon, panda, and rhino.

14 September 2025

Powering Saudi's rise in tourism

Source: Saudi Tourism Authority. Aerial view of Qiddiya at night.
Source: Saudi Tourism Authority. Aerial view of Qiddiya at night.

While KSA’s heritage remains the soul of its travel experiences, the kingdom has also been unveiling projects of unprecedented scale and vision:

Qiddiya 

Just outside Riyadh, Qiddiya is set to become KSA’s capital of entertainment, sports, and culture. It will host a wide range of attractions, from motorsports and live performances to cultural experiences.

Among its most anticipated highlights is Six Flags Qiddiya, the first Six Flags Park in the region. Record-breaking rides and roller coasters are expected to redefine theme park entertainment in the Middle East.

Aquarabia Qiddiya City

Aquarabia Qiddiya City will be the kingdom’s first water theme park, and the region's largest. It is expected to open soon.

King Salman Park

Located in the heart of Riyadh, this will be one of the largest urban parks in the world. Combining culture, entertainment, and expansive green space, it will create a new focal point for both residents and visitors.

Over 1,000 new hotel rooms are set to open under brands such as Marriott, Accor, IHG, and Six Senses by 2030, catering to every type of traveller. These launches will not only redefine the country’s hospitality landscape but also set new global benchmarks in design, service, and sustainability.

KSA is also investing heavily in infrastructure that makes travel seamless and sustainable. Airport upgrades, new high-speed rail connections, and smart city developments will mean easier journeys, greater connectivity, and access to destinations that were once difficult to reach.

For Indonesian travellers, visiting KSA is now more accessible. Holders of a valid UK, US, or Schengen visa, complete with an entry stamp from the issuing country, can apply for an e-visa or visa on arrival. Umrah pilgrims can explore beyond the holy cities as well.

11 February 2025

Sentiment about visiting KSA is changing

Source: YouGov website. Statistics on public opinion about KSA.
Source: YouGov website. Statistics on public opinion about KSA.

Recent data from YouGov, based on surveys conducted across 17 international markets*, has revealed that half of all global respondents have seen a change in their perception of KSA as a travel destination over the past twelve months. These respondents are divided, with 15% reporting a more positive view and 15% a more negative one.

Globally however, Eastern countries generally favour tourism to KSA more than Western countries, YouGov said. Among Asians, perceptions of the country as a travel destination have become more positive in the past twelve months. Notably, 42% of Indians, 37% of Indonesians, and 31% of Hong Kong residents reported that their perception of KSA has become more positive, compared to 54% of UAE residents, where the positive sentiment is the strongest. In contrast, many Westerners have not changed their view.

Globally, opinions on travelling to KSA are divided, with nearly half stating they have neither considered visiting in the past nor thought of doing so in the future.

Compared to the past 12 months, respondents worldwide are more likely to travel to KSA for leisure rather than for business. Residents of the UAE expressed the strongest interest in both types of travel, though with a stronger inclination towards leisure. Indians and Indonesians also showed significant interest, primarily for leisure travel.

YouGov data revealed that cultural tourism is expected to be the top factor influencing future visits to KSA, as cited by 19% of global consumers. This appeal is particularly strong among Hong Kong residents (39%), Indians (34%), UAE residents and Mexicans (31% each). Other reasons for travelling to KSA include luxury getaways, religious tourism, and adventure activities (11% each). Indonesians, in particular, are highly motivated to visit for religious purposes (60%), surpassing even UAE residents (45%).

The country's recent investments in sports infrastructure and events appear to have generated interest, with nearly one in ten global consumers (8%) indicating they are likely to visit for sporting events. The highest interest is seen in Hong Kong, where 23% consider it a key attraction.

*YouGov Surveys: Serviced provides quick survey results from nationally representative or targeted audiences in multiple markets. The data is based on surveys of adults aged 18+ years in 17 markets with sample sizes varying between 510 and 2,011 for each market. All surveys were conducted online during November 2024. Data from each market uses a nationally representative sample apart from Mexico and India, which use urban representative samples, and Indonesia and Hong Kong, which use online representative samples.

25 August 2023

Footballers from Man U and FC Barcelona to compete in GET Riyadh 2023

The 3rd season of the Global Esports Federation’s pro-series, the Global Esports Tour (GET), is set to launch on August 26-27, 2023, at Boulevard Riyadh City, as part of the Gamers8 festival.

Source: Global Esports Federation. Event poster for GET Riyadh 2023.
Source: Global Esports Federation. Poster for GET Riyadh 2023.

At the heart of the action will be KONAMI’s eFootball 2023, with a prize pool of US$50,000 up for grabs. Pro footballers Lotfi Derradji and Kilyan Katou Judex Faucheux from Manchester United, as well as Alejandro Alguacil Seguira and Saul Adrian Chavez Saucedo from FC Barcelona, will join e-footballers in battling it out.

Paul J. Foster, CEO of the Global Esports Federation, said, “GET Riyadh 2023 marks a significant milestone in the evolution of e-sports. This event represents the spirit of competition, innovation, and unity that defines e-sports on a global scale. As we gather some of the world's top e-football athletes under one roof, we look forward to witnessing unforgettable moments that will continue to shape the future of competitive gaming.” 

Hashtag: #worldconnected

23 January 2022

Wego partners Saudi Tourism Authority to drive tourist interest in KSA

Source: Wego. Riyadh skyline.

Wego, the largest online travel marketplace in the Middle East and North Africa (MENA), and Saudi Tourism Authority (STA) have announced a strategic partnership to inspire visits to KSA.

Wego and the Saudi Tourism Authority will collaborate to drive tourist traffic from the region to Riyadh and Jeddah; its sand dunes, mountains and desert oases; as well as its Red Sea coastline.

Mamoun Hmedan, Chief Commercial Officer and MD, MENA and India, Wego, said: "This new collaboration reflects our commitment to boost tourism in the region, to a destination that is unlike anywhere in the world. Since the date of the flight resumption announcement to Saudi, we keep seeing a strong demand for the flight and hotel searches and bookings to the country from the region. Around 4 million flight searches were recorded on our platform in October 2021."

The top MENA countries dominating searches on KSA include UAE, Kuwait, Jordan and Oman. Wego data shows that around 65% of people are searching for a stay of around three days.

Ahmed Elbahr, Director Middle East & Africa, Saudi Tourism Authority, said: "As we continue to expand and grow our presence, not only in the region but also internationally, the Middle East and Africa will continue to be one of the most important priority source markets for Saudi."

"Saudi is on a journey to building a leading global destination and partnerships play a critical role in increasing awareness and driving conversion so that more travellers are able to experience Saudi's unique culture and heritage, untouched natural landscape and abundance of entertainment offerings."

Travellers who are fully vaccinated with Saudi and WHO-approved vaccines will be allowed to enter the country without the need for an institutional quarantine period. Saudi has approved nine Covid-19 vaccinations for entry: AstraZeneca, Covishield, SK Bioscience, Vaxzevria, Pfizer-BioNTech, Comirnaty Moderna, Spikevax and Johnson & Johnson. Tourists will also have to carry a negative RT-PCR Covid-19 test taken within the last 72 hours and register their details with health authorities.

27 January 2020

Sun, sand and snow in KSA

Source: SCTH. Sun, sand and snow simultaneously in KSA.
Source: SCTH. Sun, sand and snow simultaneously in KSA.

"Winter in Saudi means you can experience the sun, the sea and the snow all in one place," says the Visit Saudi website. A new set of tourism packages have been launched by the Saudi Commission for Tourism and National Heritage (SCTH) in cooperation with six tour operators during the Saudi winter.

The Saudi Winters Experience tours are curated to highlight archeological and historical sites, events, significant landmarks, as well as traditional markets and shopping malls. Packages range from one to seven days in duration, covering a variety of sites and destinations in Riyadh, Jeddah, Dammam, Tabouk and nearby areas.

Reservations, transportation, hospitality and tour guide services will be offered at affordable rates.

Details:

Browse Saudi winter packages

1 March 2019

Ladies in KSA prefer Apple to Almarai

Apple has beat dairy brand Almarai to become the top brand in the 2019 Women’s Choice Brand Rankings* by YouGov MENA for KSA. With new iPhones and Apple watches last year, the brand generated a lot of noise and has strengthened its appeal among women, YouGov said.

Almarai increased the price of milk in the past year, which generated substantial resentment among consumers. They took to social media to call for boycotts of the brand. Almarai’s perception among women in KSA declined subsequently, pulling it down from 1st to 5th place this year.

Source: YouGov. 2019 Women's Choice Rankings for KSA: top 10.
Source: YouGov. 2019 Women's Choice Rankings for KSA: top 10.

The rankings were compiled using the Impression score from YouGov’s daily brand tracker, BrandIndex, asking respondents the question “Which of the following brands do you generally have a positive/negative feeling about?” over the past 12 months.

Apple’s smartphone brand, iPhone, is now in 2nd place.

Fast food restaurant chain Al Baik climbed from 7th in last year's YouGov BrandIndex Women's Rankings to 3rd this year.

Dettol has moved up to 6th from 8th last year while Fairy and Alrajhi Bank are new entrants at 8th and 9th respectively. Galaxy (the chocolate brand) made a re-entry into the list at 10th. It had dropped out last year.

Technology brands did not do well. Both WhatsApp and YouTube saw a decline in their rankings, slipping down to 4th and 7th respectively in 2019.

YouGov also revealed the 10 brands that made the largest improvement to their Impression scores over the past 12 months. Telco mada is the most improved brand of the past year among women with a change in score of +11.5, going from an Impression score of 23.2 in last year's YouGov BrandIndex Women's Rankings to 34.7 this year.

Food and beverage brands seem to be resonating well with women in LKSA. Some of the top brands such as Maestro Pizza (+8.7), Coca-Cola (+8.2), Pepsi (+7.4), Kinder (+7.0) and Tasali (+5.9) are in the list of the top 10 improvers.

Source: YouGov. 2019 Women's Choice Rankings for KSA. The brands that improved the most year on year.
Source: YouGov. 2019 Women's Choice Rankings for KSA. The brands that improved the most year on year.

Chinese tech giant Huawei is also becoming popular amongst women and has shown a marked improvement in its score (+7.9), becoming the fourth best improver of 2019.

*The 501 brands in KSA in the YouGov BrandIndex were ranked using the Impression score, which asks respondents, “Overall, of which of the following brands do you have Positive/Negative impression?” Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.

The Women’s Rankings chart shows the brands with the highest average Impression scores between February 1, 2018 and January 31, 2019. The Impression Improvers chart ranks the brands with the highest increase in Impression comparing the scores for the 12 months ending January 31, 2019 and the 12-month period ending January 31, 2018. To be included, the year-over-year variance must be positive. Scores are representative amongst women.

All Impression scores listed have been rounded to a single decimal place; however, YouGov also used additional precision to assign ranks.

All brands had to be tracked for at least six months to be included in the rankings. They had to be tracked for at least six months in the prior year’s period (as well as be currently tracked) to appear in the movers' tables.

11 March 2018

Al Rajhi campaign to encourage card expenditure

Al Rajhi Bank has launched its House, Car and Salary campaign with over SR4 million worth of prizes. The campaign is aimed at increasing the usage of Al Rajhi cards (Mada or credit cards) both inside and outside KSA.
​
The grand winner, who must be Saudi, will get a house, a BMW 7 Series car, and a monthly salary of SR20,000 for a year. Another four winners will get a BMW 7 Series car, while a further seven will get a monthly salary of SR20,000 for a year.

Al Rajhi Bank is the biggest user of Mada cards in KSA. Mada cards are debit cards issued by KSA banks which have added security features. They can be used globally. Al Rajhi credit and Mada card holders enjoy instant discounts in many stores and shops in KSA. They also benefit from a premium rewards programme.
​​
Details:

The campaign ends 22 April.

Al Rajhi’s credit cards can be issued immediately from any of the bank’s branches in KSA, or through the bank’s self-service machines. Credit cards can also be requested through the bank’s website.

29 January 2018

12 jobs to be restricted to nationals in KSA

The KSA Minister of Labor and Social Development Dr Ali bin Nasser Al-Ghafees has issued a ministerial decision that work in outlets of 12 activities and occupations will be restricted to Saudis from the beginning of the Hijri year 1440, which will around 18 September 2018, the Saudi Press Agency has reported.

The official spokesman of the ministry, Khalid Abaakhel, said that jobs at locations that are scheduled to be restricted to Saudis include watch shops, eyeglasses stores, medical equipment stores, electrical and electronics shops, those selling car parts, building materials, carpets, cars and motorcycles, home furniture and ready-made offices, clothes, men's supplies, household utensils and pastry shops.

He added that decisions of feminisation - the inclusion of female employees - should be observed in respect of the activities and shops that have been decided upon by feminisation, and noted that the decision does not conflict with the decisions to Saudise the activities according to existing memorandums of understanding with the emirates of GCC regions that are in force. 

Saudisation, referred to as Nitaqat (نطاقات) refers to the restriction of specific jobs for Saudis with the aim of ensuring that nationals, and not expatriates, work in high-quality jobs in the long term. The strategy also mandates a minimum number of Saudi employees in companies.

Explore:

Read EY's 2017 note about updates to the Saudisation policy (PDF)

1 January 2018

VAT arrives in KSA

The KSA General Authority for Zakat and Tax has launched a value-added tax (VAT) mobile app on December 30 2017, ahead of the VAT launch on January 1 2018. The app contains important information on the tax and enables consumers to find out if the business they are dealing with is indeed registered for VAT.

The application has a ‘check’ function which allows consumers to see whether or not the business is registered in VAT by scanning the barcode on the VAT registration certificate, or by entering the business' Commercial Registration Number or the 15-digit VAT identification number mentioned on the invoice. Other features include a calculator to compute the correct VAT amount due on invoices, and the ability to flag businesses which are in violation of the VAT laws.

Source: General Authority of Zakat & Tax. VAT explained.
Source: General Authority of Zakat & Tax. VAT explained.
KSA released final VAT regulations in late August 2017. Businesses with annual revenues between SAR 375,000 and SAR1,000,000 are required to register for VAT. Registration is optional for businesses with annual revenues between SAR 187,500 and SAR 375,000, while businesses with annual revenues less than SAR 187,500 are exempted from registration.

The penalty for failure to pay VAT on time is 5% of the VAT amount due for each month. Failure to file VAT return on time will result in a fine not less than 5% and not more than 25% of the VAT amount due. In addition, VAT due on late registered businesses will be calculated from the date of VAT implementation on 1 January 2018, as all penalties and fines will be effective from this date.

Explore:

Call the General Authority for Zakat and Tax's local hotline for VAT enquiries at 19993 with complaints, including if an invoice which does not mention the basic required information such as tax identification number or tax amount.

Download the app on the Apple and Google app stores  

Visit the KSA VAT portal

Deloitte has also prepared a free VAT in the GCC Guide mobile app, which can be downloaded on the Apple and Google app stores

Read PwC's discussion on VAT and the movement of goods between UAE and KSA

A number of businesses have already made statements online about VAT, including bank Emirates NBD, e-marketplace Souq.com, logistics firm TNT, and Zain Saudi Telecommunications Company.

26 December 2017

KSA grows MICE industry

KSA hosted over 10,129 business events approved by the Saudi Exhibition and Convention Bureau (SECB) in 2017, a 16% increase compared with 2016.

The healthcare, education, technical and communications sectors accounted for the highest share of business events held in 2017 in 22 targeted economic sectors. The Riyadh region accounted for 47% of the events, the highest business activity in 2017, followed by the Makkah region with (32%), and the Eastern Province with (17%).

Engineer Tareq Al Essa, Executive Director, SECB, said that KSA's strategy to develop the Saudi MICE industry is based on eight pillars: institutional building, systems and regulations, research and information, resources and financing, marketing, developing organisers, plus facilities and events. He also shared that the SECB has achieved 75% of Saudi meetings industry development plan for the years 2014-2018.

SECB is also a new member of the International Association of Conference Centers (IACC). 

“The Saudi Academy for the management for Management of Events, Exhibition and Conference is the first body specialised in education and training dedicated to events management in the Middle East and it will remain one of the development arms of the meetings industry in the kingdom,” he said.

24 August 2017

Budget airline flyadeal to expand into Middle East destinations in long term

KSA's new budget airline flyadeal was officially inaugurated at the the Royal Fleet Hangar at King Abdulaziz International Airport on August 23. At centrestage was the first flyadeal aircraft, which had arrived in Jeddah from the Airbus delivery center in Hamburg, Germany. The aircraft has been named Al-Nayyir (النيَر), which means 'bright star’.

Source: flyadeal. The budget airline flyadeal was inaugurated at a ceremony on August 24.
Source: flyadeal. The budget airline flyadeal was inaugurated at a ceremony on August 24. The airline’s colours – a distinct palette of purple and lime – was on full display at the delivery event, along with members of the cabin crew, which gave guests a tour of the unique features onboard.

Announced in 2016, flyadeal will commence operations on 23 September 2017, on KSA's national day, serving domestic markets initially before expanding into Middle East markets. The airline is operated as a separate company under Saudi Arabian Airlines Corporation and focused on providing a low-fare, high-value product to a growing travel segment in the kingdom.

Al-Nayyir is flyadeal's first aircraft and the first of eight Airbus A320ceo aircraft acquired for its fleet from Dubai Aerospace Enterprise, Airbus reported. With 186 seats in a single-class configuration, flyadeal’s A320 features the latest Recaro 18” wide economy class seats, equipped with USB power outlets and personal device holders.

Chairman of flyadeal HE Saleh Al Jasser said: “Saudi Arabia has launched its Vision 2030; a strategic platform for the future development of the kingdom where transportation and tourism are key pillars. The launch of flyadeal is core to the strategy to mobilise further the country and the region.”

Al Jasser added, “The unique identity and service model of flyadeal will provide travellers with an experience that is complementary with the modern and budget conscious traveller.”

CEO of flyadeal Con Korfiatis said: “Flyadeal will be Saudi Arabia’s newest airline, providing a unique experience with an optimal fleet to serve our domestic and regional markets. The Airbus A320 has been distinctly selected for the needs of our operation, and we look forward to passengers experiencing flyadeal’s onboard service.

“Saudi Arabia and the region have a very young and digitally savvy population that has an increasing thirst for low fare travel domestically and across the region. Flyadeal plans to serve and grow this significant segment of air travel.”

DAE CEO Firoz Tarapore said, “We are delighted to be able to support flyadeal’s fleet strategy as it begins operations, and we look forward to working with the airline to fulfill its fleet ambitions, going forward.

“Having listened to our customers, we feel that the acquisition of these popular and efficient single aisle aircraft reflect continuing market demand for this type of plane.”

John Leahy, Chief Operating Officer Customers, Airbus Commercial Aircraft added, “Airbus is committed to play a major role in supporting flyadeal in its exciting journey, enabling more people to fly at affordable cost.

“Flyadeal’s decision to launch its operations with an A320ceo fleet is a clear affirmation of the continuing appeal of a product that provides an exceptionally comfortable cabin, low operating costs and excellent fuel consumption. These factors will provide a framework from which the airline can build and sustain its future successes and market growth, in both KSA and the region.”

The A320 family is the aircraft family of choice within the low cost carrier market, said Airbus. To date, the family has won over 13,200 orders and more than 7,700 aircraft have been delivered to some 400 customers and operators worldwide. The full fleet for flyadeal will arrive by mid-2018, and expansion is expected for the future.

3 August 2017

KSA moving forward with privatisation process

The National Center for Privatization & PPP (NCP), a newly-formed agency created to empower Saudi Arabia's private sector, alongside the Supervisory Committees (SCs) established to manage each privatisation sector, has set out the blueprint to ensure the efficient and strategic transfer of the kingdom's government assets to the private sector.

The NCP, established through the Council of Ministers Resolution on April 3, 2017, and the SCs are the first entities of their kind in the MENA region. They have been established to meet the core objectives of the privatisation effort: improving the efficiency and competitiveness of the national economy, thereby boosting the quality of life for the Saudi people through stimulation of the private sector, improving the overall business environment, increasing job opportunities for Saudi nationals, reinvigorating the kingdom's rich mineral resources sector, developing renewable energy capacity, investing in workforce and education development and diversifying the economy.

The KSA Council of Ministers announced the establishment of the SCs on August 1, and these were given a definitive mandate to function as executive facilitators for multiple sectors which are to be privatised over the next 10 years. NCP will serve as a permanent member of all SCs, providing strategic guidance and support as the committees move to enhance KSA's economy by recruiting private sector participation through asset privatisation and the formation of new public-private partnerships.

The role of each committee is to assess the technical, financial, legal and regulatory landscape and to establish a best practice blueprint for the privatisation of the targeted entities. The Ministry of Finance, a permanent member in all the SCs, will also play a crucial role in the privatisation process.

The sectors included in Vision 2030 under the Privatization Program are: environment, water and agriculture; transport; energy, industry and mineral resources; labour and social development; housing; education; health; municipalities, telecommunications and IT and the Hajj and umrah sectors.

NCP will formulate regulations, create privatisation frameworks and prepare robust processes that will serve as a blueprint for agencies and entities to follow that will ensure the efficient sale of Saudi assets and to drive the privatisation process forward. The first step in this process is to establish a world-class centre of excellence to facilitate and regulate the sale of state assets and entities. "NCP has adopted a wide-ranging governance policy that will enable government agencies and hold each accountable as we move forward with stimulating private investment and privatisation," said Turki A. Al Hokail, CEO of the NCP.

"We will facilitate the smooth transfer of assets by publishing a blueprint that will deepen communication channels between government agencies, citizens and the private sector locally, regionally and internationally and serve to guide investors and participating agencies and entities through the privatisation process.

"NCP was established with the purpose of setting policies, strategies, programmes, bylaws, plans and tools to achieve the privatisation projects objectives, thus suggesting the sectors and activities that may be privatised. The centre will also set necessary standards and frameworks for sectors targeted for privatisation, set principles which help the management of privatisation-related projects, develop requirements to establish entities where the private sector – from inside and outside the kingdom – may participate with government entities in the launched privatisation projects.

"NCP will work with the sectors targeted for privatisation to ensure their technical and financial readiness. The Center will work to assess the readiness of the macro economy of the privatisation programs and contribute to managing related risks. It will work with its counterparts to identify key performance indicators related to privatisation. In addition, NCP will be contributing to the training and qualification of human capital in the field of privatisation to guarantee leveraging their abilities and expertise to achieve development objectives.

"Effective governance means integrating a continuous evolution of improvement to keep pace with the rising accountability and transparency expected of government. NCP will serve as an agile, performance-oriented public organisation that will boost performance and increase investment opportunity in the kingdom."

It is anticipated that the privatisation process will increase the private sector's contribution to GDP from 40% to 65%.

13 June 2017

KSA e-sellers asked to join Maroof

The Ministry of Commerce and Investment (MCI), KSA has warned against selling or marketing fake or counterfeit goods through websites and social media. Such acts is violate the Anti-Commercial Fraud Law and Trademark System, and may lead to penalties of up to three-year imprisonment and fines of up to SR1 million.

MCI encourages entrepreneurs to register within the free e-service Maroof, as their data will be recorded by the ministry, enhancing their reliability and credibility. Maroof provides a clear picture of the e-store's quality through customers’ feedback, comments and reviews. Sellers can also market their e-shops on various Maroof platforms and list multiple contact details.

There are currently 15,000 e-stores on Maroof, offering products and services such as e-marketing, event management, women's accessories, design services, furniture, real estate and cars.
Establishments wishing to sell and market products online require a Commercial Registration document from the MCI in the field of e-commerce and e-marketing activities.

Interested?

Download the Maroof app from the App Store and Google Play

21 February 2017

KSA loves food, communications

Source: Yougov Brandindex. Top ranked-brands for KSA in 2016.
Source: Yougov Brandindex. Top ranked-brands for KSA in 2016.

The YouGov Brandindex rankings for 2016 reflect an eclectic love affair for brands. Brands were rated using BrandIndex’s Buzz score* which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

The Buzz Rankings chart shows the brands with the highest average Buzz scores* between January and December 2016. According to YouGov:

1 Almarai (non-mover)

Source: YouGov Brandindex website. Al Marai makes dairy products.
Source: YouGov Brandindex website. Almarai makes food and dairy products.
The largest vertically integrated dairy producer in the Middle East ignited social media in 2016 with the launch of its film on mother’s milk and its family-focused advertising. The mother’s milk video became the second most shared video on YouTube in the world in one week and came in globally as the 7th most shared video of 2016. This also made the brand the third-most popular fast-moving consumer goods (FMCG) brand on Facebook with over 45 million views.

According to Euromonitor's Dairy in Saudi Arabia report, Almarai leads in the cheese, drinking milk as well as yoghurt and sour milk categories.

2 WhatsApp (up three places)

The world’s most popular messaging app has moved up from fifth place in 2015 to second place in 2016. The Facebook-owned app is one of the most popular ways to communicate in KSA.

3 Apple (non-mover)

The release of the new MacBook Pro, iOS 10 Software, the Apple Watch Series 2 and the iPhone 7 with wireless AirPods have not affected Apple’s rank greatly.

Source: ALBAIK Facebook page.
Source: ALBAIK Facebook page. Banner for Earth Hour 2017.

4 ALBAIK (non-mover)

ALBAIK has been making the headlines for its corporate social responsibility initiatives throughout 2016. The brand’s Please Park It Right community initiative received the Global SABRE Award as one of the world’s top 40 CSR programmes at end-2015. 2016 saw the kingdom’s leading quick service chicken restaurant hit the headlines for switching off its lights to mark Earth Hour and sponsoring the fourth Saudi Youth Sports Initiative aimed at enriching the lives of youth and contributing to the development of soccer and basketball in Jeddah.

5 iPhone (up one place)

The smartphone brand from Apple introduced water-resistance and an improved camera, which were welcomed by consumers.

6 YouTube (up two places)

Owing to the continued increase in content, as well as the introduction of 4K and 360° video, the world’s largest video-streaming platform continues to grow in popularity in the region.

7 Samsung (down five places)

Samsung is at seventh place after falling from second place in the 2015 rankings. Samsung has gone through a tough period with the company recall of some 2.5 million Note 7 devices following multiple battery issues worldwide, but has still maintained high levels of positive Buzz throughout 2016. The release of the Galaxy S7 and S7 Edge Pink Gold version smartphones exclusively for the Saudi market helped boost Samsung’s BrandIndex scores.

8 Saudi Airlines (new entry)

Saudi Arabia’s flagship airline has fallen from sixth place since its debut in the 2016 mid-year rankings. Saudia has announced fleet retirement and renewal for 2017, new flight routes, and the delivery of its first A330-300 regional aircraft which will boost capacity on several of the  Saudi Arabian airline's most in-demand routes. 2016 also saw the carrier win platinum status for Fast Travel implementation from the International Air Transport Association (IATA).

9 Toyota (new entry)

New launches, announcements and awards sawToyota land 9th place. In the last six months, the popular car brand achieved success at the 2016 Middle East Car of the Year (MECOTY) Awards, winning recognition for the Best Midsize Sedan and Best Midsize Truck. Toyota also chose KSA to make its GCC debut launch of the new 2016 Toyota Prius. A partnership with Uber also hit the headlines following the announcement the two brands will create new leasing options in which car purchasers can lease their vehicles from Toyota Financial Services.

10 Emirates (new entry)

Emirates has entered the Buzz Rankings in Saudi Arabia for the first time. The airline has capitalised on the positive and downplayed the negative to increase its reach across the region.

Source: Yougov Brandindex. Top Buzz improvers over 2016 for KSA.
Source: Yougov Brandindex. Top Buzz improvers over 2016 for KSA.

The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing scores in years 2015 and 2016. Both scores are representative of the general population.

The top Buzz improvers were Mobily, Zain and Snapchat. Notably, KFC and Malaysia Airlines went from negative scores to positive scores in in 2016.

Other highlights included:

+Automotive brands Toyota, Mercedes Benz and BMW were in the top three. Mercedes-Benz, Audi and Mazda saw the best improvements in Buzz rankings.

+For restaurants and eateries Al Baik, Al Tazaj and Pizza Hut topped the list. KFC, McDonald's and Hardee's did best on Buzz improvements. In KFC's case, the scoring moved from negative to the low positives.

+Retailers IKEA, Panda, and Jarir were the best known brands. EXtra, Carrefour and Souq.com made the most gains for Buzz.

+The consumer electronics space was dominated by Apple, Samsung and Sony. Nikai, which makes audiovisual equipment and phablets, Black & Decker and JVC demonstrated the most Buzz improvement, the first from a negative score to a positive one.

+In the area of finance, Al Rajhi Bank, National Commercial Bank (NCB, Al Ahli), and Alinma Bank won out. GIB, Saudi Investment Bank and Alawwal Bank made the most gains in Buzz.

+The travel category saw airlines Saudia, Emirates and Qatar Airways as its three leaders. Malaysia Airlines, Saudia and Air France/KLM grew in popularity over the last year, from negative to positive in Malaysia Airlines' case.

Interested?

Watch the Almarai mother's milk video (Arabic). At the time of writing the video had been viewed over 12 million times

Read how Almarai rode on YouTube to reach its target audience in KSA in 2016

Watch the Please Park it Right video from ALBAIK (Arabic) 

1 February 2017

Check if KSA sales and promotions are genuine with this app

Source: MCI. HE the Minister of Commerce and Investment Dr Majid bin Abdullah Al Qasabi launched the Sales app on 31 January 2017.
Source: MCI. HE the Minister of Commerce and Investment Dr Majid bin Abdullah Al Qasabi launched the Sales app on 31 January 2017.

The Ministry of Commerce and Investment (MCI), KSA, has launched Sales, an app which gives access to the MCI database of licensed sales and promotions to the public on smart devices. The app aims to shorten search times and guarantee that sales and special offers are genuine.

With the app, consumers can check on more than 27,000 sales outlets and over 700,000 licensed products in the MCI database, including those which are near them. The app is developed and operated by Thiqa, a business service provider.

Interested?

Download the app

23 December 2016

KSA releases 2017 budget

King Salman bin Abdulaziz of KSA has issued a royal decree outlining the country's 2017 budget. The budget is estimated to reach SAR890 billion, an 8% increase from 2016, and is projected to reflect a record 33% decrease in the kingdom's national deficit.

"Our economy is firm and it has sufficient strength to cope with the current economic and financial challenges," said King Salman. "We have sought through this budget and its programmes to improve the efficiency of capital and operational expenditures in the state, strengthen the situation of public finances, enhance their sustainability, give priority to developmental and service projects and programs that serve citizens directly, contribute to activating the role of the private sector and increase its contribution to the gross domestic product (GDP)."

Revenue is projected to reach SAR692 billion in 2017, a 31% increase from initial projections. Oil revenues are expected to increase by 46% and non-oil revenues are estimated to grow by 6.5%. The budget deficit is expected to reach SAR198 billion in 2017, reflecting 7.7% of the GDP. Combined, these efforts will move the kingdom closer to its Vision 2030 goal of balancing the budget by 2020.

Among upcoming reforms, announced in the 2016 budget, is a high decree that approves the mandate of the Committee on Financial and Economic Cooperation Council (GCC) for the introduction of 5% value added tax (VAT) starting from the fiscal 2018. The GCC countries have already agreed to implement selective taxes on tobacco, and soft and energy drinks during the current fiscal year 2017. The fiscal year for KSA runs from 31 December of one year to 30 December of the next year.

2017 budget expenditures will focus primarily on the following sectors:
  • Education: SAR200 billion, covering public education, higher education and training.
  • Military: SAR191 billion, to support and expand KSA's military capabilities.
  • Economic resources and general programmes: SAR155 billion, including the expansion of the Grand Mosque in Makkah.
  • Health and social development: SAR120 billion, to enable the construction and subsequent equipping of healthcare centres. Thirty-eight new hospitals are already in the process of being built.
  • Security and regional administration: SAR97 billion. The establishment of naval bases for border control will be among the new projects under this budget.
  • Municipality services: SAR55 billion. 
  • Infrastructure and transport: SAR52 billion, towards the building roads, ports, railway, airports, postal services and developing industrial cities.  
  • National Transformation Plan: SAR42 billion. 
  • Public administration: SAR27 billion, including 46 new initiatives.

Interested?

Read the 2017 Budget (PDF)

15 December 2016

ITFC, Catalyst Group to boost KSA SME trade

The International Islamic Trade Finance Corporation (ITFC) and Catalyst Group, a Jeddah-based company established to build, launch and manage real estate sector businesses and projects, have inked an engagement agreement for ITFC’s KSA SME Program to boost small and medium sized enterprise (SME) trade development. Through this partnership, ITFC will be piloting a SME Trade Development Program (TDP) in Saudi Arabia with a view to scaling it to other countries in the future. 

The agreement is in line with Saudi Arabia’s Vision 2030 SMEs Trade Development Program, which targets export capacity and assistance. ITFC’s KSA SMEs Program aims to boost SME trade potential by removing barriers to trade amongst other goals and objectives. The TDP will help SMEs gain access to finance, enhance knowledge, create awareness and expand export capacity. TDP will also provide advisory services to governments and institutions to further develop the export sector and facilitate trade finance.
Engineer Hani Salem Sonbol, CEO of ITFC stated, “The SMEs sector is the engine spuring economic growth and sustainable development in any country. This ambitious partnership will open the doors to SMEs in Saudi Arabia to gain access to finance, and marks a major milestone for Saudi Vision 2030.”

Nazih Al-Naser, CEO of the Catalyst Group said, "SMEs represent an driving force in the economy of Saudi Arabia and constitute around 90% of total business enterprises in the country and will be a significant contributor to the overall objectives of Saudi Vision 2030. This agreement provides us an opportunity to support SMEs while supporting Saudi Vision 2030.”

29 July 2016

Real GDP growth in KSA to bounce back in 2017

Real GDP growth in KSA is expected to slow to 1.2% in 2016, but recover to 2% in 2017 as the pace of fiscal consolidation eases and to settle around 2.25 to 2.5% over the medium-term. Inflation has risen in recent months to over 4% as energy and water prices have been increased, and is expected to ease to 2% in 2017.

The observations were made by the Executive Board of the International Monetary Fund (IMF), which concluded an Article IV Consultation* with KSA on July 18, 2016. The board noted that bank deposits have declined, but growth of credit to the private sector remains strong. Capital buffers are high, non-performing loans (NPLs) low, and banks are well provisioned against loan losses.

Based on current policies, the IMF says that the fiscal deficit is projected to narrow to 13% of GDP in 2016. Non-oil revenues are expected to increase, while spending restraint, particularly on the capital side, will result in a substantial reduction in expenditure.

KSA has begun a fundamental policy shift to respond to low oil prices. The government has introduced a series of reforms over the past year and has recently set out plans for a bold and ambitious transformation of the Saudi Arabian economy in Vision 2030 and the National Transformation Program. Diversifying the economy, creating jobs for nationals in the private sector, and implementing a gradual, but sizable and sustained fiscal consolidation to reach budget balance in five years are key policy priorities.

Executive Directors** noted that KSA faces important challenges stemming from the decline in oil prices. They welcomed the authorities’ timely response, which, supported by sizeable fiscal buffers and a strong and resilient financial system, has maintained macroeconomic growth and stability. Nonetheless, the fiscal and current account balances have moved into deficit and growth is starting to slow. Directors highlighted the need for continued fiscal adjustment and reforms to strengthen and transform the Saudi Arabian economy. In this regard, they commended the authorities’ bold reform plans.

Directors welcomed the ambitious reform goals announced by the authorities in Vision 2030 and the National Transformation Program, and underscored the importance of clear prioritisation and sequencing of the planned reforms to reduce implementation risks and give the economy time to adjust. They supported the authorities’ plan to increase the role of the private sector in the economy by focusing on privatisation and public-private partnerships, improve the business environment, develop local capital markets, encourage foreign direct investment (FDI), and support small and medium enterprises. Directors noted that continued labor market and education reforms are needed to encourage private sector employment of Saudi nationals and increase labour force participation of women.

Directors agreed that a gradual but sizable and sustained fiscal consolidation is needed, and welcomed the adjustment under way. They generally agreed that balancing the budget over the medium term is an appropriate goal and encouraged the authorities to develop a credible medium-term plan to achieve this objective. They supported expenditure and revenue reforms, including continued gradual adjustment of energy prices with compensation for lower-income households, introduction of a VAT and excise taxes, containment of the government wage bill, and improved public investment management and spending efficiency. They recommended accompanying these measures with growth-enhancing structural reforms.

Directors emphasised the importance of developing a medium-term fiscal framework and strengthening the annual budget process, with better integration of the Public Investment Fund and Aramco into the budget. They encouraged the authorities to take an integrated asset-liability management approach to financing the fiscal deficit. They noted that government debt issuance would help establish a risk-free yield curve and support the development of domestic debt markets.

Directors noted that reforms have helped strengthen the financial system, and the banking sector is well positioned to weather lower oil prices and slower growth. They encouraged the authorities to continue to closely monitor credit quality, strengthen the macro-prudential framework, and finalise the framework for bank resolution and liquidity provision. They also recommended strengthening the liquidity forecasting and management frameworks of the central bank.

Directors agreed that the exchange rate peg to the US dollar is the best option for Saudi Arabia given the current structure of its economy, and emphasised that a continued fiscal adjustment is needed to support the peg. They saw merit in reviewing the peg periodically to ensure it remains appropriate, given the desired evolution of the economy away from its current reliance on oil.

Directors welcomed the improvements in economic statistics, but noted that further work is needed to fill remaining data gaps. Publication of more detailed budget data and updates would enhance transparency. Directors encouraged the authorities to subscribe to the Fund’s Special Data Dissemination Standard.

*Under Article IV of the IMF's Articles of Agreement, the IMF holds bilateral discussions with members, usually every year. A staff team visits the country, collects economic and financial information, and discusses with officials the country's economic developments and policies. On return to headquarters, the staff prepares a report, which forms the basis for discussion by the Executive Board.

**At the conclusion of the discussion, the Managing Director, as Chairman of the Board, summarises the views of Executive Directors, and this summary is transmitted to the country's authorities. Read an explanation of qualifiers used in summings up.

9 May 2016

Flynas partners Pegasus Airlines to offer routes from KSA to Turkey

Source: flynas. Aerial view of Turkey.
Source: flynas. Aerial view of Turkey.
Saudi Arabian national carrier flynas has launched codeshare flights with Turkish budget carrier Pegasus Airlines as part of efforts to expand its route network in Turkey. The first phase of the codeshare agreement between the two airlines will open up five new destinations for flynas guests travelling to Turkey – Antalya, Ankara, Adana, Hatay and Trabzon – by leveraging on Pegasus Airlines’ extensive network of domestic flights departing from Istanbul’s Sabiha Gökçen International Airport.

“Pegasus Airlines is Turkey’s leading private airline and brings a pedigree of over two decades of being at the forefront of innovation within the Turkish aviation landscape. Connecting with such a reputable domestic partner will allow us to offer a new level of convenience and connectivity to flynas guests travelling from KSA to experience Turkey and its many stunning attractions,” said Bander Al Mohanna, Group CEO of NAS Holding.

“The codeshare agreement with Pegasus Airlines reflects flynas’ continuing commitment to provide new routes and destinations to our guests.”

Pegasus Airlines Chief Commercial Officer Güliz Öztürk said: “As a result of this codeshare agreement all passengers travelling on Flynas’ network can book their flights on Flynas’ website flynas.com and through its sales agents to Trabzon, Ankara, Hatay, Adana and Antalya via Pegasus’ main hub at Istanbul’s Sabiha Gökçen Airport. We are delighted that this agreement that will contribute to the expansion of Pegasus’ regional influence, as well as presenting new opportunities for both airlines.”