NMD_R1 Primeknit from adidas Originals in stores from 30 January

Source: adidas Originals. 

Adidas Originals presents the NMD_R1 January release, which features the NMD Runner silhouette in a disruptive graphic for spring-summer 2016 (SS16),

Offered in a textured grey colourway, the new shoe blends the design of the NMD Runner with adidas Originals’ most forward-thinking technical elements. The upper is made of lightweight Primeknit textile in an all-over noise graphic with welded tape structural overlays, finished with tonal three-stripes atop the shoe’s distinctive midsole with ethylene-vinyl acetate (EVA) inserts. 

Interested?

The new NMD retails at S$299 and is available from 30 January 2016 in Singapore at adidas Originals stores (Pacific Plaza, Bugis+), Limited EDT stores (313@Somerset, Marina Bay Sands), Pedder on Scotts, and Tangs at Orchard.

Hashtags: #NMD, #adidasOriginals, #adidassg

Adidas Originals champions originality with Born Original fragrance duo

Source: adidas Originals.

Adidas Originals, the streetwear brand, is launching a new fragrance duo for men and women. Born Original offers two dynamic scents, one for men and one for women inspired by the courage to be the wearer's original self.

Born Original captures the energetic, empowering spirit of adidas Originals that’s rooted in individualism, authenticity and imagination. The Born Original fragrances For Him and For Her are an explosive mix of contrasting notes.

Born Original for Her begins with a bright cocktail of bergamot, apricot and orange zest. The top notes burst into a vibrant, candy apple accord. Tantalising tones of coconut, jasmine and tonka beans add an unexpected twist in the finish.

Born Original For Him is a classic oriental remixed with an ambery citrus accord. A fusion of violet leaves and rhubarb adds a green facet, juxtaposed with black pepper and orange oil.

The originality of the fragrance duo is echoed by the bottle designs that blend fluid, organic shapes with rough, industrial elements. Both bottles are made from glass at an intense stage of fusion, creating tactile ripples that give the flacons a dynamic, incomplete look. In contrast, the bottles are sealed with angular industrial-inspired nut collars and pin in rose gold for Her and steel grey for Him. Each is decorated with a strikingly large TREFOIL logo in glossy metallic colors that match the bottles.

Hashtag: #adidasOriginals

YEEZY BOOST 350 launches 22 August

Kanye West and adidas Originals will launch the YEEZY BOOST 350 in an all black colourway at selected stores globally on August 22, 2015. The move follows the launch of the highly successful YEEZY BOOST 350 in a white colourway in June.

The shoe marks the third footwear model launched by West and adidas. The lo-top YEEZY BOOST 350 in black features uppers composed of tonal Primeknit: a material developed by adidas to fit like a second skin. Colour-coordinated outsoles offer comfort, performance, and style.

Interested?

Retailing at S$329, limited pairs of the YEEZY BOOST 350 will be available at the adidas Originals Store at Bugis+ and Limited Edition Chambers via a raffle system. It is also available on adidas online.

Adidas Originals has released a concept animation of the footwear. View the video.

Read the WorkSmart Asia blog post about the YEEZY BOOST's popularity

Hashtags: #adidasOriginals, #YEEZYBOOST

YEEZY BOOST sold out in Singapore

Source: adidas Originals. The YEEZY BOOST 350.

Taking a leaf out of Xiaomi's limited edition strategy to boost interest, Adidas Originals' YEEZY BOOST 350, launched in Singapore on 27 June, is already sold out online.

The shoe embodies Kanye West’s ambition of creating a clean, modern, effortless template for footwear and apparel and follows the launch of the sold-out YEEZY BOOST, which was itself a sequel to the YEEZY Season 1 by West and adidas Originals that was launched in this February at New York Fashion Week.

The shoe is designed for comfort and performance, and features an upper composed entirely of adidas’ Primeknit: a breakthrough material that fits like a second skin.

The YEEZY BOOST 350 costs S$329, if you can get your hands on it.

Hashtags: #adidasOriginals, #YEEZYBOOST

Adidas launches new Stan Smith models

The Stan Smith model goes 'wild' for the summer with the Wrapped Animal Pack. Offered in three colourways, the pack builds on the Stan Smith’s iconic silhouette by wrapping the out-sole in textured snake, alligator and crocodile leather.

Source: adidas.

Finished with a complement heel-tab accent in green, red and black, the original preppy sneaker now comes with a fashion edge. The Adidas Originals Stan Smith is based on a tennis model and is now a universal classic, with all-leather construction and understated design.

Hashtag: #adidasOriginals

Adidas Originals brings back the Superstar

Source: adidas.

This year, adidas Originals sets out to question what it means to be a superstar as part of a campaign to celebrate the legacy of the Superstar shoe, which was launched in 1969.

In a short film from adidas Originals, directed by Karim Huu Do, on what it means to be a superstar in 2015, Footballer David Beckham says: "It ’s not about trying to be the next big thing.’’ For Entertainer Pharrell Williams, "It’s not about the number of views, likes or shares’’. "It’s not about having your name on a flag or a jersey,’’ echoes pro Basketball player Damian Lillard, while singer-songwriter Rita Ora says, "It ’s not about following in someone else’s footsteps."

According to adidas, none of these superstars started out chasing fame. "Fame was a byproduct of their dedication and hard work. Whether it's 1969 or 2015 one thing is certain - there is no short cut to being a superstar," the company said in a statement.

Interested?

The Superstar Vintage pack range is now available at adidas and adidas Originals stores, retailing at S$159. Adidas stores are at Marina Bay Sands, Suntec City, Plaza Singapura, Parkway Parade, ION, Paragon, Orchard Gateway, Bugis Junction, Jurong Point, Causeway Point, and JEM; adidas Originals Stores are at JEM, 313@somerset, Pacific Plaza, Changi Airport (Terminal 1) and TANGS Orchard. The pack can also be bought at Limited Edition Stores at JEM, 313@somerset, as well as Limited Edition Chambers at Marina Bay Sands.

Watch the video here.

Hashtags: #adidas, #adidasOriginals, #Pharrell, #originalsuperstar

Final adidas Originals = PHARRELL WILLIAMS delivery for 2014 coming 28 November

The final adidas Originals = PHARRELL WILLIAMS product delivery for 2014 – with additional drops to follow in 2015 – finds Pharrell toying with the classic polka dot: a bold, fun print motif that signals both energy and joy. 

Source: adidas Originals. The Polka Dot Pack includes Stan Smith sneakers.

The Polka Dot Pack launches across Southeast Asia on November 28, and includes Stan Smith sneakers in leather. The Polka Dot Pack aims to express the most profound joy of all: love. With its youthful, uplifting spirit, offering imagery and styling that are approachable and “real”, the Polka Dot Pack strives to communicate the key tenet of the continued collaboration.

“Equality is love visualised. It is a symbol and action of affection. Equality is everything from a greeting to a declaration of true love. In all its forms – it is acceptance, it is love, it is strength,” says Pharrell Williams. 

The collection will arrive in a palette of yellow, blue and fresh white with small-scale red dots, with the sneakers priced at S$169. The sneakers will be available at the adidas Originals Stores in Singapore at Pacific Plaza, Bugis+, 313 Somerset, JEM as well as Limited Edition at 313 Somerset and Shoppes at Marina Bay Sands. 

Hashtag: #adidas, #adidasOriginals, #Pharrell

“Queen of Prints” Mary Katrantzou stars in adidas Originals fall/winter collection

Source: adidas. Shoes from the Mary Katrantzou collection.

Fashion designer Mary Katrantzou, well known as the “Queen of Prints”, has collaborated with sportswear specialist adidas to create the adidas 
Originals by Mary Katrantzou collection. The collaboration sees the launch of a series of apparel and footwear inspired by Katrantzou's designs.

Katrantzou’s work often blends bold graphics with architectural shapes and the latest technologies to convey a modern feminine aesthetic. In this collaboration, Katrantzou draws inspiration from past adidas shoe silhouettes and has incorporated product features like outsoles, laces, and pop icons into her own unique collection.

"When adidas first approached me, I took time to think about what I could offer that’s different, what I could say through the collection that they haven’t said before. I grew up, like so many other kids around the world, wearing adidas sneakers, and bringing my vision to such a global brand is a great challenge. They have a fantastic heritage and their ability to innovate in sportswear makes them the perfect partner for us to work with in this market. I believe that print and colour can come together to communicate perfectly to a wider audience,” 
she said.  

The collection is available in Singapore stores at the adidas Originals store at Pacific Plaza and online at shop.adidas.com.sg. Footwear from the collection will be available at the Limited Edition store at Marina Bay Sands.

Hashtags: #adidas, #adidasOriginals, #MaryKatrantzou